Jun 16, 2014 - As we develop nurture campaigns, we should strive to build relationships with those on the other end, creating something for them when they want to slow down. When we do, marketing automation becomes less robotic and more human. Comments
Jan 15, 2014 - As you plan your social customer experience program, think about the value of peer technology, of placing more control into the hands of your customers. Comments
Nov 21, 2013 - Sometimes in our zeal to make clients and employers happy, we commit faux pas that stand in the way of positive relationships between sales and media planning/buying. Comments
Oct 4, 2013 - As advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI. Comments
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT