Relationship marketing

2014-01-14-1258

The Power of Peer in Social Customer Care

Jan 15, 2014 - As you plan your social customer experience program, think about the value of peer technology, of placing more control into the hands of your customers. Comments

Media Sales & Buying Relationship Building: Common Planner/Buyer Faux Pas

social-relationships Nov 21, 2013 - Sometimes in our zeal to make clients and employers happy, we commit faux pas that stand in the way of positive relationships between sales and media planning/buying. Comments

Total Cost of Ownership Needed to Grasp Relationship ROI

leverage-social-networking Oct 4, 2013 - As advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI. Comments

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