Relationship marketing

customer-relationship

What Every Brand Marketer Needs to Know About Digital Personalization

May 25, 2015 - Consumers and business buyers alike have come to expect personalized shopping experiences, so it's essential to up your relationship marketing across every channel. Comments

How Retailers Can Easily Step into Digital Business

happyemployees May 22, 2015 - Retailers can increase trust and engagement with consumers by having employees make company-approved posts on social media. Comments

Building Relationships Beyond 140 Characters

customer-relationship Jun 16, 2014 - As we develop nurture campaigns, we should strive to build relationships with those on the other end, creating something for them when they want to slow down. When we do, marketing automation becomes less robotic and more human. Comments

The Power of Peer in Social Customer Care

2014-01-14-1258 Jan 15, 2014 - As you plan your social customer experience program, think about the value of peer technology, of placing more control into the hands of your customers. Comments

Media Sales & Buying Relationship Building: Common Planner/Buyer Faux Pas

social-relationships Nov 21, 2013 - Sometimes in our zeal to make clients and employers happy, we commit faux pas that stand in the way of positive relationships between sales and media planning/buying. Comments

Total Cost of Ownership Needed to Grasp Relationship ROI

leverage-social-networking Oct 4, 2013 - As advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI. Comments

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UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

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