Relationship marketing

Happy fingers

New Email Metric? Click-to-Smile

Jun 17, 2015 - While happiness isn't a measurable KPI, sending people emails just to make them smile, rather than to drive sales, can be a powerful relationship marketing tool for brands. Comments

What Every Brand Marketer Needs to Know About Digital Personalization

customer-relationship May 25, 2015 - Consumers and business buyers alike have come to expect personalized shopping experiences, so it's essential to up your relationship marketing across every channel. Comments

How Retailers Can Easily Step into Digital Business

happyemployees May 22, 2015 - Retailers can increase trust and engagement with consumers by having employees make company-approved posts on social media. Comments

Building Relationships Beyond 140 Characters

customer-relationship Jun 16, 2014 - As we develop nurture campaigns, we should strive to build relationships with those on the other end, creating something for them when they want to slow down. When we do, marketing automation becomes less robotic and more human. Comments

The Power of Peer in Social Customer Care

2014-01-14-1258 Jan 15, 2014 - As you plan your social customer experience program, think about the value of peer technology, of placing more control into the hands of your customers. Comments

Media Sales & Buying Relationship Building: Common Planner/Buyer Faux Pas

social-relationships Nov 21, 2013 - Sometimes in our zeal to make clients and employers happy, we commit faux pas that stand in the way of positive relationships between sales and media planning/buying. Comments

Total Cost of Ownership Needed to Grasp Relationship ROI

leverage-social-networking Oct 4, 2013 - As advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI. Comments

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