Nov 20, 2015 - Relevance as a quantifiable concept and brands themselves being influencers were a couple of eye-openers I picked up from spending a day at Social Media Week. Comments
May 12, 2015 - Consumers expect personalization from marketers, but increasingly they are turned off by the word "personalization" itself. Comments
Apr 16, 2015 - Here are three examples of ways brands can produce highly relevant digital marketing campaigns. Comments
Jul 8, 2014 - There's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great value to their consumers' lives. Comments
Mar 17, 2014 - A panel at this year's South By Southwest prompted discussion about many facets of mobile location-based marketing, including relevancy, technology, privacy, and thinking beyond advertising. Comments
Feb 17, 2014 - Marketers are starting to take advantage of information available to them and instead of doing blanket vanilla marketing for everyone, they are starting to tell more relevant stories based on what they know about their audience. Comments
Aug 11, 2011 - 5 factors to consider how frequently you should be emailing customers. Comments
Dec 30, 2010 - In today's hyper-connected world, is spending millions of dollars on repeat exposure still effective? Comments
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET