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Baidu Conference 2012: Cloud, Big Data, and Mobile in China

Adaline Lau  |  Mobile

Sep 8, 2012 - Cloud computing and big data intelligence were key themes at the Baidu Tech Conference this year as the search giant looks to dominate China's nascent mobile Internet market. Comments

Chris Wieners  |  Strategies

LBS Opportunities for Casino Marketers in Macau

Mar 30, 2012 - Optimize your CRM campaign with these location-based tactics. Comments

Gordon Choi  |  Social Media

Social Media Opportunities in China

socialmarketingasia Dec 15, 2011 - China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the country. Here's why. Comments

Joni Ngai  |  Analyzing Customer Data

Strategy: The Reality Check

speelmanchart Jul 6, 2011 - Here's how you can tell if a proposed strategy is effective or not. Comments

Adaline Lau  |  Social Media

Facebook Seeks Opportunity in China

facebook1 Apr 13, 2011 - Facebook may team up with Baidu, China's largest search engine, to launch a social network in the country, according to news reports. Comments

James Wu  |  Media Planning

Where Are You? 3D Positioning of Social Marketing

cofco2 Jan 5, 2011 - Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Comments

Francis Kwok  |  Email Marketing

6 Golden Rules of Email Marketing in China

chinamail Dec 22, 2010 - Email marketers face various challenges in China: acquiring quality databases, low open and delivery rates, spam, and more. Consider these rules before you start. Comments

Guest   |  Social Media

Social Technology: Getting It Right on a Global Scale

community Dec 1, 2010 - How brand managers, marketers, and agencies must understand how to use new social tools. Consider these three examples. Comments

Patrick Tam  |  Strategies

Most Marketing Buzz Words Today Are at Least 10 Years Old

buzz Oct 16, 2010 - Social networking, group buying, and smartphones are not 'new' ideas, though they are all maturing. Comments

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