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Social Media Is Not Just About Facebook, Especially In China

Aug 31, 2014 - Facebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Comments

What the Digital World Can Learn From China and APAC

asiapacific Mar 7, 2014 - China, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a bit from them to improve our future efforts here in the U.S. Comments

Baidu Conference 2012: Cloud, Big Data, and Mobile in China

baidufeatured Sep 8, 2012 - Cloud computing and big data intelligence were key themes at the Baidu Tech Conference this year as the search giant looks to dominate China's nascent mobile Internet market. Comments

LBS Opportunities for Casino Marketers in Macau

Mar 30, 2012 - Optimize your CRM campaign with these location-based tactics. Comments

Social Media Opportunities in China

socialmarketingasia Dec 15, 2011 - China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the country. Here's why. Comments

Strategy: The Reality Check

speelmanchart Jul 6, 2011 - Here's how you can tell if a proposed strategy is effective or not. Comments

Facebook Seeks Opportunity in China

facebook1 Apr 13, 2011 - Facebook may team up with Baidu, China's largest search engine, to launch a social network in the country, according to news reports. Comments

Where Are You? 3D Positioning of Social Marketing

cofco2 Jan 5, 2011 - Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Comments

6 Golden Rules of Email Marketing in China

chinamail Dec 22, 2010 - Email marketers face various challenges in China: acquiring quality databases, low open and delivery rates, spam, and more. Consider these rules before you start. Comments

Social Technology: Getting It Right on a Global Scale

community Dec 1, 2010 - How brand managers, marketers, and agencies must understand how to use new social tools. Consider these three examples. Comments

Most Marketing Buzz Words Today Are at Least 10 Years Old

buzz Oct 16, 2010 - Social networking, group buying, and smartphones are not 'new' ideas, though they are all maturing. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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