ClickZ has been the premier publication covering digital political campaigns since before the 2008 election. Now, we're one of the first—if not the first—digital marketing publications to cover a political convention live! Stay tuned to this page and follow @ClickZPolitics and #ClickZRNC as ClickZ's Managing Editor and veteran digital political reporter Kate Kaye covers the digital stories happening at and around this historic event!
Sep 2, 2012 - After weeks of traditional methods, Adam Pace reached his fundraising goal with Facebook ads. Comments
Aug 30, 2012 - Two digital ad firms that offer voter file-driven ad targeting - Intermarkets and CampaignGrid - are now part of the social giant's growing group of third-party exchange partners. Comments
Aug 30, 2012 - The #BelieveInAmerica theme correlates with the Republican Party's "We believe in America" label for the final day of the Republican National Convention. Comments
Aug 30, 2012 - Don't expect IAB Public Policy Director Sarah Hudgins to advocate for the online ad industry's self-regulatory approach to privacy while meeting with GOP legislators here. It's about the networking. Comments
Aug 30, 2012 - Zac Moffatt, digital director for the Romney 2012 campaign, spoke with ClickZ on Wednesday on the waterfront outside the Romney digital team's HQ at the Republican National Convention in Tampa. Comments
Aug 29, 2012 - The Romney camp will be the first Presidential campaign ever to run a Promoted Trend on Thursday, when Mitt Romney will give his anticipated speech at the Republican National Convention. Comments
Aug 29, 2012 - The firm and its CNG Now initiative are at the RNC promoting the benefits of using natural gas, and they're targeting convention-goers on Twitter. Comments
Aug 29, 2012 - The promise of the Republican National Convention's Twitter-ready daily slogans was evident last night here in Tampa. Comments
Aug 28, 2012 - The Chesapeake Energy Corporation is spending all of its media budget on digital here at the Republican National Convention. Comments
Aug 28, 2012 - The ad buy is reminiscent of many the Obama camp ran during the early GOP presidential primary races when splashy Obama ads ran on news sites in states including Iowa and New Hampshire. Comments
Aug 27, 2012 - The Republican National Convention was called off for the day, but there was still some action worth capturing, like a visit by Geraldo Rivera to Twitter's space. Comments
Aug 27, 2012 - The two firms are sharing a space upstairs at the Tampa Convention Center, while Google has a much more prominent room all to itself. Comments
Aug 27, 2012 - Film created for Google and the Young Guns Network will feature search, YouTube, Google+ and other Google products. Comments
Aug 24, 2012 - The four Republican National Convention themes including "We Built It" are ripe for Twitter dissemination. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
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October 23, 2014
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