ClickZ at the RNC

ClickZ has been the premier publication covering digital political campaigns since before the 2008 election. Now, we're one of the first—if not the first—digital marketing publications to cover a political convention live! Stay tuned to this page and follow @ClickZPolitics and #ClickZRNC as ClickZ's Managing Editor and veteran digital political reporter Kate Kaye covers the digital stories happening at and around this historic event!

ClickZ at the RNC 2012


RNC Video: Minnesota State Candidate Used Facebook Ads to Hit Fundraising Goal

Sep 2, 2012 - After weeks of traditional methods, Adam Pace reached his fundraising goal with Facebook ads. Comments

Voter File Data Comes to Facebook Ads

facebook-poster-rnc Aug 30, 2012 - Two digital ad firms that offer voter file-driven ad targeting - Intermarkets and CampaignGrid - are now part of the social giant's growing group of third-party exchange partners. Comments

Romney Camp Runs #BelieveInAmerica Promo Trend on Twitter

romney-twitter-trend Aug 30, 2012 - The #BelieveInAmerica theme correlates with the Republican Party's "We believe in America" label for the final day of the Republican National Convention. Comments

IAB Hobnobs at the Republican Convention

sarah-hudgins-iab Aug 30, 2012 - Don't expect IAB Public Policy Director Sarah Hudgins to advocate for the online ad industry's self-regulatory approach to privacy while meeting with GOP legislators here. It's about the networking. Comments

RNC Video: Romney's Digital Director Talks Real-Time Twitter Coordination

zac-moffatt-rnc Aug 30, 2012 - Zac Moffatt, digital director for the Romney 2012 campaign, spoke with ClickZ on Wednesday on the waterfront outside the Romney digital team's HQ at the Republican National Convention in Tampa. Comments

Romney Plans Pricey Twitter Ad Buy for Thursday

romney-digital-hq-rnc2 Aug 29, 2012 - The Romney camp will be the first Presidential campaign ever to run a Promoted Trend on Thursday, when Mitt Romney will give his anticipated speech at the Republican National Convention. Comments

RNC Video: ClickZ Chats with Chesapeake Energy About Twitter Ads

cngnow-blake-video Aug 29, 2012 - The firm and its CNG Now initiative are at the RNC promoting the benefits of using natural gas, and they're targeting convention-goers on Twitter. Comments

RNC Speeches Reinforce #WeBuiltIt Twitter Theme

annromney-webuiltthis Aug 29, 2012 - The promise of the Republican National Convention's Twitter-ready daily slogans was evident last night here in Tampa. Comments

Natural Gas Group Targets RNC-Goers on Twitter

natural-gas Aug 28, 2012 - The Chesapeake Energy Corporation is spending all of its media budget on digital here at the Republican National Convention. Comments

Obama Targets Romney in Web Ads on RNC Turf

obama-tampatimes-homepage1 Aug 28, 2012 - The ad buy is reminiscent of many the Obama camp ran during the early GOP presidential primary races when splashy Obama ads ran on news sites in states including Iowa and New Hampshire. Comments

ClickZ at The RNC: Day One Photo Gallery

facebook-poster-rnc Aug 27, 2012 - The Republican National Convention was called off for the day, but there was still some action worth capturing, like a visit by Geraldo Rivera to Twitter's space. Comments

Twitter and Facebook Get Cozy at Republican Convention

fb-twitter-swag Aug 27, 2012 - The two firms are sharing a space upstairs at the Tampa Convention Center, while Google has a much more prominent room all to itself. Comments

Google Works With GOP Video Maven to Tell Story of Paul Ryan's Young Guns

lucas-baiano Aug 27, 2012 - Film created for Google and the Young Guns Network will feature search, YouTube, Google+ and other Google products. Comments

GOP Convention Themed With Twitter-Ready Slogans

romney-builtyerbiz7 Aug 24, 2012 - The four Republican National Convention themes including "We Built It" are ripe for Twitter dissemination. Comments

Tea Party Group Cries GOP Foul in Web Ads

teaparty-rnc-drudge8 Aug 23, 2012 - Sarah Palin, Herman Cain, and other tea partiers should be allowed to speak at the Republican Convention next week, proclaims ad. Comments

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