GDPR: How US businesses are preparing

Data & Analytics GDPR: How US businesses are preparing

6y Clark Boyd

GDPR: How US businesses are preparing

With the May 25 2018 deadline for implementing the GDPR's stipulations fast approaching, global businesses are investing heavily to get their house in...

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How to handle negative reviews and manage your brand's reputation

How to handle negative reviews and manage your brand's reputation

7y Chris Camps

How to handle negative reviews and manage your bra...

The internet has made it harder for brands to control the information available about themselves. With independent reviews on any business a few click...

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Starbucks' brand suffers following politically-infused announcement

Starbucks' brand suffers following politically-infused announcement

7y Al Roberts

Starbucks' brand suffers following politically-inf...

In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next fi...

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How to get started with online reputation management

How to get started with online reputation management

7y Tereza Litsa

How to get started with online reputation manageme...

Online reputation is important for every business and social media has escalated this need. How can you filter the noise to maintain a positive reputa...

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Are you paying enough attention to reviews in your local SEO?

Are you paying enough attention to reviews in your local SEO?

8y Rebecca Sentance

Are you paying enough attention to reviews in your...

Customer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren’t giv...

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How to come back from venomous virality

How to come back from venomous virality

8y Mike O'Brien

How to come back from venomous virality

Whether it's a big scandal or a social media slip-up, companies are always having their mistakes go viral. Here's a step-by-step guide for dealing wit...

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How to Simultaneously Build and Protect Your Social Brand

How to Simultaneously Build and Protect Your Social Brand

9y Jasmine Sandler

How to Simultaneously Build and Protect Your Socia...

These three tips can help you build, while at the same time protect, your personal or corporate social brand. Read More...

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VIDEO: Proactive Crisis Management Begins Before the Crisis [#CZLBKK]

VIDEO: Proactive Crisis Management Begins Before the Crisis [#CZLBKK]

9y Sophie Loras

VIDEO: Proactive Crisis Management Begins Before t...

In this video interview, Starwood's Yingrekha Langulasena shares her key points for crisis management on social media. Read More...

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How to Win the Trust of a Skeptical Consumer

How to Win the Trust of a Skeptical Consumer

9y Tim Nichols

How to Win the Trust of a Skeptical Consumer

Consumers are more discerning than ever before, and in order to build a successful brand you need to work to earn their trust. Read More...

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VIDEO: Building an Influential Brand

VIDEO: Building an Influential Brand

9y Yuyu Chen

VIDEO: Building an Influential Brand

In these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their ...

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Employees: The Key to Improving Brand Perception

Employees: The Key to Improving Brand Perception

10y Russ Fradin

Employees: The Key to Improving Brand Perception

In order to improve both brand awareness and reputation, an employee advocacy program is the golden ticket. Read More...

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Brand Twilight

Brand Twilight

10y Jonathan Blaugrund

Brand Twilight

If the power of your brand was declining and you could no longer rely on your reputation or your logo to drive marketing and sales, what would you do?...

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#CZLNY VIDEO: Lessons and Transformation to a Better Online Reputation

#CZLNY VIDEO: Lessons and Transformation to a Better Online Reputation

10y Melanie White

#CZLNY VIDEO: Lessons and Transformation to a Bett...

Andy Beal, author of "Repped," gives a few tips on how to manage, monitor, and repair your online reputation. Read More...

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#CZLNY: Reputation Roadkill: Learning From the Biggest Brands' 'OMG' Moments

#CZLNY: Reputation Roadkill: Learning From the Biggest Brands' 'OMG' Moments

10y Danny Goodwin

#CZLNY: Reputation Roadkill: Learning From the Big...

Reputation management expert Andy Beal kicked off day two of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can lear...

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Reputation Monitoring & Management Tips With ClickZ Live New York Keynote, Andy Beal

Reputation Monitoring & Management Tips With ClickZ Live New York Keynote, Andy Beal

10y Team ClickZ

Reputation Monitoring & Management Tips With C...

Andy Beal, chief executive of Trackur.com gives us some quick thoughts as to his views on reputation management for marketers. Read More...

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White, Grey & Black Hat PPC/SEO Reviews Manipulation

White, Grey & Black Hat PPC/SEO Reviews Manipulation

10y Kevin Lee

White, Grey & Black Hat PPC/SEO Reviews Manipu...

There are White Hat and Black Hat ways of getting reviews and of skewing these reviews in your favor; decide which kind of method you'll use. Read Mor...

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How Fun Brand Initiatives Will Win Customers in 2014

How Fun Brand Initiatives Will Win Customers in 2014

10y Thomas Mueller

How Fun Brand Initiatives Will Win Customers in 20...

Brands that resolve to have fun -- but do so in an enlightened way -- will set themselves apart in 2014. Read More...

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Where Did We Lose the WOW in Retail?

Where Did We Lose the WOW in Retail?

10y Mark Quinn

Where Did We Lose the WOW in Retail?

Have we really fallen so far that simply doing the job puts us in the category of wowing a customer? Columnist Mark Quinn examines the WOW factor in r...

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Bitches, Bones and Botulism: Asia's Top 10 Social Media #Fails in 2013

Bitches, Bones and Botulism: Asia's Top 10 Social Media #Fails in 2013

10y Charlie Pownall

Bitches, Bones and Botulism: Asia's Top 10 Social ...

And 6 tips on how companies could minimize the potential for a social media meltdown. Read More...

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Return of the King: Lebron James Masters the Personal Brand Rebound

Return of the King: Lebron James Masters the Personal Brand Rebound

10y David Toner

Return of the King: Lebron James Masters the Perso...

Basketball fans will continue to debate where King James ranks with the all-time greats, but amongst the broader, mainstream audience, his brand has r...

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Fixing Customer Care: The New Social Marketing

Fixing Customer Care: The New Social Marketing

10y Dave Evans

Fixing Customer Care: The New Social Marketing

Customer care is going social. Take the time to build a robust ROI model and then measure the contribution of your social customer care efforts. Ther...

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Buffer Shows Off Social Crisis Management Chops After Spam Hack

Buffer Shows Off Social Crisis Management Chops After Spam Hack

10y Miranda Miller

Buffer Shows Off Social Crisis Management Chops Af...

Buffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture...

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Why Mobile Chat Requires Kid Gloves

Why Mobile Chat Requires Kid Gloves

11y Charlie Pownall

Why Mobile Chat Requires Kid Gloves

With the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these t...

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Four Ways to Turn Customer Frowns Upside Down via Social Media

Four Ways to Turn Customer Frowns Upside Down via Social Media

11y Guest

Four Ways to Turn Customer Frowns Upside Down via ...

Social media has given consumers a powerful medium to voice complaints and vent frustrations, Yeoh explores if there's a way for brands to move beyond...

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How to Avoid Social Media Humiliation

How to Avoid Social Media Humiliation

11y Charlie Pownall

How to Avoid Social Media Humiliation

Consider these pointers to avoid a social media crisis. Read More...

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Protecting and Developing an Online Reputation

Protecting and Developing an Online Reputation

11y Christian Arno

Protecting and Developing an Online Reputation

It's not impossible to rescue a bad reputation, but it takes time and energy. Far better to take steps now to maintain a good image. Here's how. Read ...

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How to Assess Negative Online Conversations

How to Assess Negative Online Conversations

11y Charlie Pownall

How to Assess Negative Online Conversations

Consider these criteria that can be helpful in evaluating negative conversations. Read More...

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