Marketing News & Expert Advice
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reputation management
Why Mobile Chat Requires Kid Gloves
Sep 23, 2013 - With the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these tips. Comments
Four Ways to Turn Customer Frowns Upside Down via Social Media
Sep 18, 2013 -
Social media has given consumers a powerful medium to voice complaints and vent frustrations, Yeoh explores if there's a way for brands to move beyond the negativity.
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How to Avoid Social Media Humiliation
Feb 5, 2013 - Consider these pointers to avoid a social media crisis. Comments
Protecting and Developing an Online Reputation
Feb 1, 2013 -
It's not impossible to rescue a bad reputation, but it takes time and energy. Far better to take steps now to maintain a good image. Here's how.
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How to Assess Negative Online Conversations
Nov 5, 2012 -
Consider these criteria that can be helpful in evaluating negative conversations.
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Social Networking: No Longer a Niche Market
Dec 28, 2010 -
Marketers that still consider social networking a niche market - it's time to wake up and face the data.
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