reputation management

win-trust

How to Win the Trust of a Skeptical Consumer

Oct 20, 2014 - Consumers are more discerning than ever before, and in order to build a successful brand you need to work to earn their trust. Comments

VIDEO: Building an Influential Brand

Influence Oct 7, 2014 - In these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their insights into how brands can become or stay influential in their industry. Comments

Employees: The Key to Improving Brand Perception

hiring-talented-employees May 23, 2014 - In order to improve both brand awareness and reputation, an employee advocacy program is the golden ticket. Comments

Brand Twilight

branding soap box Apr 24, 2014 - If the power of your brand was declining and you could no longer rely on your reputation or your logo to drive marketing and sales, what would you do? Comments

#CZLNY VIDEO: Lessons and Transformation to a Better Online Reputation

beal-andy Apr 4, 2014 - Andy Beal, author of "Repped," gives a few tips on how to manage, monitor, and repair your online reputation. Comments

#CZLNY: Reputation Roadkill: Learning From the Biggest Brands' 'OMG' Moments

Andy Beal Keynote at ClickZ Live New York 2014 Apr 2, 2014 - Reputation management expert Andy Beal kicked off day two of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn from these mistakes. Comments

Reputation Monitoring & Management Tips With ClickZ Live New York Keynote, Andy Beal

beal-andy Jan 22, 2014 - Andy Beal, chief executive of Trackur.com gives us some quick thoughts as to his views on reputation management for marketers. Comments

White, Grey & Black Hat PPC/SEO Reviews Manipulation

your-rating Jan 17, 2014 - There are White Hat and Black Hat ways of getting reviews and of skewing these reviews in your favor; decide which kind of method you'll use. Comments

How Fun Brand Initiatives Will Win Customers in 2014

apple-store Jan 15, 2014 - Brands that resolve to have fun -- but do so in an enlightened way -- will set themselves apart in 2014. Comments

Where Did We Lose the WOW in Retail?

wow Jan 6, 2014 - Have we really fallen so far that simply doing the job puts us in the category of wowing a customer? Columnist Mark Quinn examines the WOW factor in retail. Comments

Bitches, Bones and Botulism: Asia's Top 10 Social Media #Fails in 2013

socialmediafailasia Dec 2, 2013 - And 6 tips on how companies could minimize the potential for a social media meltdown. Comments

Return of the King: Lebron James Masters the Personal Brand Rebound

nike-basketball-lebron-james-training-day-youtube Nov 26, 2013 - Basketball fans will continue to debate where King James ranks with the all-time greats, but amongst the broader, mainstream audience, his brand has rebounded into rarified air. Comments

Fixing Customer Care: The New Social Marketing

customers Nov 20, 2013 - Customer care is going social. Take the time to build a robust ROI model and then measure the contribution of your social customer care efforts. There is no better way to win support. Comments

Buffer Shows Off Social Crisis Management Chops After Spam Hack

buffer-a-better-way-to-share-on-social-media Oct 28, 2013 - Buffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture, see how they tackled their social PR challenge and came out unscathed. Comments

Why Mobile Chat Requires Kid Gloves

line Sep 23, 2013 - With the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these tips. Comments

Four Ways to Turn Customer Frowns Upside Down via Social Media

britishairwaystwitter Sep 18, 2013 - Social media has given consumers a powerful medium to voice complaints and vent frustrations, Yeoh explores if there's a way for brands to move beyond the negativity. Comments

How to Avoid Social Media Humiliation

Feb 5, 2013 - Consider these pointers to avoid a social media crisis. Comments

Protecting and Developing an Online Reputation

reputation Feb 1, 2013 - It's not impossible to rescue a bad reputation, but it takes time and energy. Far better to take steps now to maintain a good image. Here's how. Comments

How to Assess Negative Online Conversations

complainers Nov 5, 2012 - Consider these criteria that can be helpful in evaluating negative conversations. Comments

Social Networking: No Longer a Niche Market

wakeup Dec 28, 2010 - Marketers that still consider social networking a niche market - it's time to wake up and face the data. Comments

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