How consumers in the US, UK and Australia use various devices
Mobile

How consumers in the US, UK and Australia use various devices

8y Susan Wall

How consumers in the US, UK and Australia use vari...

You may think marketing in any English-speaking country is the same, but new survey results highlight different consumer habits in the U.S., U.K. and ...

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When will responsive websites respond to user context?
Ecommerce

When will responsive websites respond to user context?

8y Andy Favell

When will responsive websites respond to user cont...

Think about how ads are targeted, on the fly, by location, time, user profile, intent etc. – your web content needs some of that… badly. Read More...

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Stats of the Week: UX gets an F
Ad Industry Metrics

Stats of the Week: UX gets an F

8y Mike O'Brien

Stats of the Week: UX gets an F

Ad blocking is on the rise, in large part because advertisers haven't got their user experiences up to snuff, as these stats from new IAB research ref...

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What's the difference between responsive, adaptive and mobile-friendly sites?
Mobile

What's the difference between responsive, adaptive and mobile-friendly site...

8y Mike O'Brien

What's the difference between responsive, adaptive...

Mobile adaptive sites and mobile responsive sites are the same, and both are synonyms for mobile friendly... right? Not quite. Here's a breakdown of t...

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Reviving sluggish sales with email personalization
Acquisition

Reviving sluggish sales with email personalization

8y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

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Five signs your brand isn't as multichannel as it should be
Marketing

Five signs your brand isn't as multichannel as it should be

8y Guest Writer

Five signs your brand isn't as multichannel as it ...

In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...

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Traveling at the speed of culture: can marketing automation keep up?
Automation

Traveling at the speed of culture: can marketing automation keep up?

8y Stephanie Miller

Traveling at the speed of culture: can marketing a...

For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these momen...

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5 keys to success with triggered email campaigns
Email

5 keys to success with triggered email campaigns

8y Jeanne Jennings

5 keys to success with triggered email campaigns

The increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more ...

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7 Ways to Destroy Your Mobile Conversion Rates
Media

7 Ways to Destroy Your Mobile Conversion Rates

9y Tim Ash

7 Ways to Destroy Your Mobile Conversion Rates

Too many mobile websites have unadjusted text, unfocused visuals, and unclear icons. You should make sure yours isn't one of them, if you want to main...

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Realizing a Mobile Web Strategy
Media

Realizing a Mobile Web Strategy

9y Dave Lloyd

Realizing a Mobile Web Strategy

Developing a mobile strategy requires thoughtful planning and a committed staff, but which of the three configurations for creating mobile web desig...

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Mobile Commerce to Increase 32 Percent This Year
Media

Mobile Commerce to Increase 32 Percent This Year

9y Mike O'Brien

Mobile Commerce to Increase 32 Percent This Year

According to new eMarketer research, mobile commerce - which currently makes up 22 percent of the e-commerce share - will go up to $77 billion this ye...

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4 Tactics for Outstanding E-commerce SEO
Search

4 Tactics for Outstanding E-commerce SEO

9y Susan Kuchinskas

4 Tactics for Outstanding E-commerce SEO

How retailers can come out on top in the changing world of search. Read More...

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Strengthen Your Case to Develop a Mobile Strategy
Media

Strengthen Your Case to Develop a Mobile Strategy

9y Dave Lloyd

Strengthen Your Case to Develop a Mobile Strategy

Recent studies by Forrester show that most brands fail to adequately invest in mobile. However, brands that allocate the correct budget can see except...

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4 Fearless Predictions for the Future of SEO and Analytics
Actionable Analysis

4 Fearless Predictions for the Future of SEO and Analytics

9y Crispin Sheridan

4 Fearless Predictions for the Future of SEO and A...

The year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? Read More...

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3 Easy Ways to Put Mobile First in B2B Marketing
Media

3 Easy Ways to Put Mobile First in B2B Marketing

9y Mathew Sweezey

3 Easy Ways to Put Mobile First in B2B Marketing

The world is increasingly mobile, but many B2B brands are lagging behind. Here are three steps to take your business mobile-first. Read More...

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Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Alive
Email

Email Marketing: What Parts of It Are Dead and What Parts Are Very Much Ali...

9y Jeanniey Mullen

Email Marketing: What Parts of It Are Dead and Wha...

As we kick off the new year it's time to look at email marketing as a whole and realize that although some parts are changing and dying off, most face...

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The Importance of SEO for Mobile
Media

The Importance of SEO for Mobile

9y Crispin Sheridan

The Importance of SEO for Mobile

It's more important than ever to have a mobile-friendly website, especially if you want to rank well in Google's results. Read More...

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Beyond Responsive and Adaptive: Introducing "Adjustive" Web Design
Display Advertising

Beyond Responsive and Adaptive: Introducing "Adjustive" Web Design

9y Thomas Mueller

Beyond Responsive and Adaptive: Introducing "Adjus...

As technology continues to advance, we need to keep up by optimizing the way we display content. A new concept to help you do just that is "adjustive"...

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A Beginner’s Guide to Mobile SEO
Asia

A Beginner’s Guide to Mobile SEO

10y Navneet Kaushal

A Beginner’s Guide to Mobile SEO

SEO site optimization starts with understanding the need for a tailored mobile site. Here are nine essential tips. Read More...

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How Will E-Commerce Evolve to Reflect Real-World Purchasing Behavior?
Asia

How Will E-Commerce Evolve to Reflect Real-World Purchasing Behavior?

10y Kristin Low

How Will E-Commerce Evolve to Reflect Real-World P...

Creating innovative purchasing systems to better reflect people's online behaviors can have greater influence than forcing users into a single "buy" o...

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10 Tips for Designing a Web Page That Looks Great and Ranks High
Asia

10 Tips for Designing a Web Page That Looks Great and Ranks High

10y Navneet Kaushal

10 Tips for Designing a Web Page That Looks Great ...

These 10 SEO tips will help you maximize the impact of your website in order to increase engagement among consumers and keep visitors coming back for ...

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5 Myths About Mobile Content Strategies and What You Can Do Instead
Media

5 Myths About Mobile Content Strategies and What You Can Do Instead

10y Dave Lloyd

5 Myths About Mobile Content Strategies and What Y...

Mobile device use is set to overtake PC use in the near future, and companies are being advised to get ready for mobile. Here are five common myths ab...

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You Know Who the Consumer Is, Until You Don't
Media

You Know Who the Consumer Is, Until You Don't

10y Shannon E. Denison

You Know Who the Consumer Is, Until You Don't

As we continue to improve our skill levels as marketers, it's essential to recognize the areas where we might get caught by surprise. Here are some ti...

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The Second Screen Is Secondary No More – Are You Making the Most of Mobile?
Marketing

The Second Screen Is Secondary No More – Are You Making the Most of Mobile?

10y Tessa Wegert

The Second Screen Is Secondary No More – Are You M...

Mobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make th...

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6 Reasons Why Your Customers Hate Your Email Program
Email

6 Reasons Why Your Customers Hate Your Email Program

10y Simms Jenkins

6 Reasons Why Your Customers Hate Your Email Progr...

In order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands...

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The Multi-Device UX Design Solution: Why Tablet Is "Just Right"
Acquisition

The Multi-Device UX Design Solution: Why Tablet Is "Just Right"

10y Nathan Richter

The Multi-Device UX Design Solution: Why Tablet Is...

Tablets, which continue to eat up market share, are not just "middle of the road" options when it comes to design. They offer a "medium-sized" view th...

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How to Predict the Ad Future: Watch the Big Guys
Marketing

How to Predict the Ad Future: Watch the Big Guys

10y Gary Stein

How to Predict the Ad Future: Watch the Big Guys

Telling the future has never been easy, but one clear way to make some strong guesses is to look at how those who have some sway over the ways and mea...

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