Marketing News & Expert Advice
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Responsys
Responsys Interact Provides Cross-Channel Profiles, Prefs
May 24, 2013 - Responsys has announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital channels. Comments
Marketing Firms Plan to Expand Their Digital Budget in 2013
Feb 8, 2013 -
About 71 percent of marketing firms have reported that they plan to increase their digital marketing budgets this year, according to a new report by Econsultancy and Responsys.
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Execs & Accounts: Tribal DDB, Responsys, Eleven
Sep 1, 2011 - New creatives join Tribal and Eleven in SF; Responsys opens doors in Munich. Comments
Responsys Opens Munich Office, Focuses on Social
Sep 1, 2011 - Long-time email player believes European digital market is maturing. Comments
Epsilon Completes Services Expansion With Aspen Acquisition
Apr 25, 2011 -
As email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios.
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Google Tests Displays Ads in Gmail: Will CTRs Suffer?
Mar 11, 2011 -
Marketers react to image-based promotions on the right-hand side of opened e-mail messages.
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In Memoriam: Stefan Pollard
May 24, 2010 - E-mail marketing community mourns the loss of a marketing pro dedicated to helping his peers and clients and working to improve an industry. Comments
ClickZ Marketing Excellence Award Winners Named
Oct 13, 2008 - Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Comments
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