Feb 25, 2014 - Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Comments
Jan 30, 2014 - This Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adapt the scoring over time as providers evolve. Comments
May 24, 2013 - Responsys has announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital channels. Comments
Feb 8, 2013 - About 71 percent of marketing firms have reported that they plan to increase their digital marketing budgets this year, according to a new report by Econsultancy and Responsys. Comments
Sep 1, 2011 - New creatives join Tribal and Eleven in SF; Responsys opens doors in Munich. Comments
Sep 1, 2011 - Long-time email player believes European digital market is maturing. Comments
Apr 25, 2011 - As email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios. Comments
Mar 11, 2011 - Marketers react to image-based promotions on the right-hand side of opened e-mail messages. Comments
May 24, 2010 - E-mail marketing community mourns the loss of a marketing pro dedicated to helping his peers and clients and working to improve an industry. Comments
Oct 13, 2008 - Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014
September 23, 2014