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The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai

Feb 25, 2014 - Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Comments

The Ultimate Mobile Push Provider Scorecard

push-notifications Jan 30, 2014 - This Push Provider Scorecard will help marketers determine which provider may be the right fit for them today as well as allow them to change and adapt the scoring over time as providers evolve. Comments

Responsys Interact Provides Cross-Channel Profiles, Prefs

responsy-interact May 24, 2013 - Responsys has announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital channels. Comments

Marketing Firms Plan to Expand Their Digital Budget in 2013

shoestring-budget Feb 8, 2013 - About 71 percent of marketing firms have reported that they plan to increase their digital marketing budgets this year, according to a new report by Econsultancy and Responsys. Comments

Execs & Accounts: Tribal DDB, Responsys, Eleven

Sep 1, 2011 - New creatives join Tribal and Eleven in SF; Responsys opens doors in Munich. Comments

Responsys Opens Munich Office, Focuses on Social

Sep 1, 2011 - Long-time email player believes European digital market is maturing. Comments

Epsilon Completes Services Expansion With Aspen Acquisition

epsilon Apr 25, 2011 - As email prices drop, companies like Epsilon look to add revenue streams by building agency services portfolios. Comments

Google Tests Displays Ads in Gmail: Will CTRs Suffer?

gmail-display-story Mar 11, 2011 - Marketers react to image-based promotions on the right-hand side of opened e-mail messages. Comments

In Memoriam: Stefan Pollard

May 24, 2010 - E-mail marketing community mourns the loss of a marketing pro dedicated to helping his peers and clients and working to improve an industry. Comments

ClickZ Marketing Excellence Award Winners Named

Oct 13, 2008 - Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards Comments

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