Marketing News & Expert Advice

retail

Yelling Louder Won't Sell Your Products

Sep 16, 2013 - It doesn't matter how strong, loud, or long your message is - it's all about how relevant you are to your audience. Comments

Francis Kwok | Email Marketing

Convergence of Database Marketing and Social Media for Retail Brands

Feb 10, 2012 - Marketers in China have questioned if social media will replace email marketing. Comments

Andrew Knott | Media Planning

How Digital Is Improving the Shopper Experience

Sep 13, 2010 - New tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways. Comments

Michael Della Penna | Community Management

5 Ways Mobile Marketing Can Help Retailers This Holiday Season

Aug 29, 2013 - If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services. Comments

Jim Sterne | Verifying Business Value

Getting People to Buy Less

Aug 29, 2013 - What if you use the analytics generally employed to get people to buy more, to get people to buy less, cutting the cost of processing the original sale and the return handling? Comments

Mark Quinn | Retail

A True Service Industry: Sharing Knowledge With Your Competitors

Aug 19, 2013 - By improving the industry as a whole, we guarantee that the playing field we're competing on is improving our product and helping our customer enjoy a better experience. Comments

Guest | Retail

Innovations in Asian Shopper Technology

Aug 5, 2013 - North American retailers can learn from their counterparts in Asia how best to localize technology for consumer groups' use patterns and the regional landscape. Comments

Lisa Raehsler | Paid Search

5 Tips to Rule Online Advertising This Back-to-School Season

Jul 31, 2013 - Since online growth has now surpassed in-store retail growth, online advertising is more critical than ever for back-to-school marketing. Comments

Jim Davidson | B2C Email Marketing

Mastering the Mid-Shopping Mobile Information Transfer

Jul 30, 2013 - If consumers expect to be able to shop and buy across devices, shouldn't we, as marketers, make it easier for them? Comments

Nathan Richter | Conversion & ROI

Personalization: Not Just for Websites Anymore

Jul 30, 2013 - What companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Comments

Adaline Lau | Analyzing Customer Data

SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyalty Platform

May 14, 2013 - The Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with walk-in customers. Comments

Adaline Lau | Search Marketing

India's E-Commerce Firms Slow to Adopt Search Marketing: NetElixir

Mar 15, 2013 - NetElixir shares the challenges and tips for online retailers to do search marketing in the country. Comments

Alvin Wang Graylin | Mobile

Lee Jeans: Using Mobile to Support Retail and E-Commerce [Video]

Oct 26, 2012 - Lee Jeans digital manager for China, Angela Au-Yeung shares her experience in applying mobile marketing to support retail sales in this video clip. Comments

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