The missing 98 percent: why offline attribution matters

Dec 1, 2015 - Using data to measure offline behavior is essential to closing the huge gap between display media and sales. Comments

Are you ready for Small Business Saturday?

smbs-flickr-6405355135-9a009e3c58-z Nov 24, 2015 - Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Here's how SMBs can get in on the action. Comments

One profile to serve them all: how a unified customer view drives mar-tech bliss

one-ring-to-rule-flickr-13583362554-97d89bede0-b Nov 24, 2015 - In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhancing the customer journey. Comments

How brands promoted themselves in the lead up to Alibaba's Singles Day

asos-gif-singles-day-love Nov 23, 2015 - Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand out from the crowd. Comments

Technology and innovation open new opportunities for O2O retail, starting in Asia

google-eddystone-overall-graphic-070915 Nov 22, 2015 - New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force within the retail marketing sphere. Comments

Amazon’s first physical bookstore: offline’s death has been exaggerated

bookstore-1 Nov 20, 2015 - Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of online shopping. Comments

Why should marketers care about image recognition technology?

baby-face Nov 19, 2015 - Major technology companies and e-commerce platforms – such as Google, Facebook, Amazon, Pinterest and Alibaba – have been investing in image recognition technology in order to stand out in their category. What does it mean for brands in the future... Comments

Cyber Friday: Why this is the year Black Friday will play out online

mobile-first-christmas-8302267342-3a909e4dd7-z Nov 19, 2015 - As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing approach, with emphasis on mobile. Comments

Don’t let your customers walk away from their carts

mobile-phone-shopping-flickr-22257890101-7cb64bb1c6-z Nov 18, 2015 - E-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the holiday shopping season. Comments

Brands strategize as Black Friday moves online

empty-christmas-mall Nov 16, 2015 - By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holiday shopping becomes more digital. Comments

Bridging the digital and the physical

nature-laptop-outside-macbook Nov 16, 2015 - To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience. Comments

Why have QR codes taken off in China?

qr-codes-in-china-clickz-live-screenshot Nov 15, 2015 - In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's all because of WeChat. Comments

Outstream video: the secret weapon for retailers

gifts-xmas Nov 11, 2015 - A fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the holiday shopping season. Comments

How Alibaba's annual shopping festival is revolutionizing e-commerce

alibaba-singles-day-logo Nov 9, 2015 - Alibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard. Comments

How to use mobile as a bridge between digital and physical

bridge-flickr-8678102574-773d88fa42-z Nov 2, 2015 - The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer journey and drive sales? Comments

Frequency matters: 5 keys to finding the 'Goldilocks Zone'

goldilocks-zone Oct 28, 2015 - Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your messages this holiday season. Comments

Holiday shopping and search behaviors in moments

cyber-monday-flickr-11184349836-ea2bfb1da8-z Oct 27, 2015 - Real-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral shift during the holiday season. Comments

Facebook Lead Ads opens up to all advertisers

facebook-lead-ads Oct 26, 2015 - Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads. Comments

Holiday shopping: what shoppers and retailers are really thinking

storm-trooper-shopping-flickr-5278223836-b8dd3ae6e1-z Oct 23, 2015 - Brands can use consumer expectations to dictate campaign strategy. Here's how targeting with special promotions can help marketers gain a competitive edge during the holiday season. Comments

How to construct the perfect marketing email

dartboard43 Oct 22, 2015 - "Perfect" is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among other traits that make the ideal email. Comments

Where does social media fit in the holiday shopping season?

shutterstock-160880582 Oct 21, 2015 - Facebook, Twitter, Pinterest and Instagram may not be able to compete with Amazon for e-commerce, but the platforms' recent slew of offerings show they came to play this holiday season. Comments

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