Marketing News & Expert Advice
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Retargeting
4 Ways to Humanize a Retargeting Campaign
May 30, 2012 - A retargeting campaign must account for consumers as people - and not just data points. Comments
Please Let Me Opt Out
Oct 14, 2010 - Retargeting has run amok. Here are some ways for advertisers, ad networks, and consumers to all get what they want. Comments
Online Advertising Options for Destination Marketers
Sep 21, 2010 - Many travel sites take a user community approach, incorporating reviews, photo-sharing, and social media integration. These sites are often the first stop for travel planning. Comments
Ad Platform Criteo Advances Display Ad Retargeting Offering
Sep 21, 2010 - Allows ad buyers to tweak CPC bids to the product level, bringing display ads into closer alignment with search advertising. Comments
Revisiting Google as a Media Network
Sep 7, 2010 - Is the Google Display Network more than the old Content Network with a new name? A close-up look at its offerings. Comments
Remarketing 101
Aug 23, 2010 - Not only can remarketing help increase your conversion rate but it will also leave a branding impression on your consumers. Comments
Retargeting: A Scam or ROI Harvester?
May 14, 2010 - Marketers can end up overpaying for retargeted inventory, all the while thinking they're getting a great deal. Here's how to avoid that trap. Comments
French Retargeting Company Descends on Silicon Valley
Apr 9, 2010 - Criteo brings its pay-per-click retargeting product to Palo Alto. Comments
Inside Google's Debate Over Search Retargeting
Oct 11, 2011 -
Google sits on a huge pile of search intent data, but doesn't use it for display ads. Here's why.
Comments
ClickZ Connected Marketing Awards 2011 Winners Announced
Aug 16, 2011 - Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Comments
Search + Retargeting = Brand Embrace
May 24, 2011 - How to get value from consumers who don't convert from paid search. Comments
Retargeting: Beyond the Basics
May 6, 2011 - Advanced techniques in setup, list management, and optimization can help take your retargeting efforts to new levels. Comments
Search Retargeting - Where Search and Media Meet
May 4, 2011 - 10 ways to think about search retargeting in your overall plan. Comments
Retargeting - 3 Approaches for Advertisers
May 4, 2011 - While ad retargeting is often defined as a single approach, it's typically divided into these distinct methodologies. Comments
Trending the Trends
Mar 16, 2011 - This year, brands are looking toward trends, measurement, analytics, attribution modeling, benchmarks, and retargeting. Comments
Device Fingerprinting Could Be Cookie Killer
Mar 2, 2011 -
New technologies promise to improve ad targeting across smartphones, tablets, and even cars.
Comments
Search Retargeting
Jan 3, 2011 - What is it, how it works, where search comes in, the value, how to get started, and concerns about user privacy. Comments
Republicans Tout Voter Data Matched Ad Targeting on AOL
Oct 25, 2010 - The Republican National Committee provided voter data to AOL for last-minute online ad targeting. Comments
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March 29, 2013
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