retargeting

A graphic of a jigsaw in the cloud emerging from a laptop

Coming Soon To A Marketing Cloud Near You

May 20, 2015 - Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Comments

5 Ways to Maximize ROI With Custom Audiences

roi-increase May 8, 2015 - The cookie era is ending and marketers need to jump on board with custom audience targeting. Here are five ways to maximize your ROI with this strategy. Comments

IBM Partners With Facebook to Improve Targeting

behavioral-data-targeting May 6, 2015 - Facebook and IBM both have features that provide advertisers with behavioral insights about consumers. A new partnership combining them will result in more specific, relevant targeting. Comments

Can Social Help Grow Email Campaigns - or Is It Vice Versa?

social-data-understand May 5, 2015 - Many marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding an email campaign. Comments

How YouTube and Build-A-Bear Engage Kids Without Collecting Data

build-a-bear-logo May 4, 2015 - Retargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, ethical kids' content. Comments

Twitter Partners With Google to Boost Attribution Capabilities

twitter-logo Apr 28, 2015 - To improve attribution, Twitter announced a new partnership with Google. The platform has also reached an agreement to acquire TellApart, a company that provides retargeting across devices. Comments

Doing Retargeting the Right Way

retargeting-magnifying-glass Apr 3, 2015 - Retargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential. Comments

Are Your Subscribers "Swiping Left"?

subscribers-swiping-left Feb 25, 2015 - If your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting solutions to help you connect with your email soulmates. Comments

Revenue Jump Reflects Facebook's Mobile Mojo

facebook-mobile-blue Jan 28, 2015 - Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Comments

Pinterest to Focus on "Intent" Data

pinterest-log-in Jan 28, 2015 - Pinterest is enhancing its Promoted Pins offering by broadening its data pool. The move is hoped to provide better targeting options for advertisers. Comments

VIDEO: Data Has Transformed Marketing Into Era of Engagement, Says Marketo

data-numbers-analysis-man Jan 28, 2015 - ClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova. Comments

How Is Data Changing Programmatic Buying?

real-time-bidding-programmatic Jan 28, 2015 - As programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective for marketers. Comments

Online Retailers: Paid Search Is Great, But Buttress It With Programmatic Tactics

talent-search Dec 10, 2014 - Programmatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid search and programmatic could be invaluable to your campaigns. Comments

Approaching Seasonal Selling for Advertising Effectiveness That Lasts

holiday-planning-checklist Dec 2, 2014 - A look at how to counter the noise and sustain the wins of Black Friday and Cyber Monday. Comments

Less Is More: 2 Areas Where PPC Campaign Segmentation Could Be Wasting Your Time

dd-segmentingcitrus Nov 25, 2014 - While segmentation can certainly be beneficial to your marketing strategy, make sure you're not just segmenting for the sake of segmenting. Comments

Is Remarketing Self-Defeating?

persuade-advice Nov 6, 2014 - When we spend time and money to remarket, are we really just trying to convince consumers to buy something they never wanted in the first place? Comments

Q&A: Walgreens’ Seth Meisel

walgreens-clickzlive Oct 30, 2014 - In advance of his session at ClickZ Live Chicago, Walgreens’ Seth Meisel shares his best remarketing and prospecting strategies. Comments

5 Ways to Improve Social Commerce

improve-social-commerce Oct 15, 2014 - These strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Comments

A Powerful Cocktail: Mixing Retargeting With Content Marketing

retargeting-magnifying-glass Oct 8, 2014 - The marriage of content marketing and retargeting efforts can be effective in driving lead generation. How can you implement this strategy in your marketing? Comments

Multitasking and the New Video View

multitasking-technology Oct 7, 2014 - Video is at the forefront of consumer engagement, so it's important for marketers to focus on the intersection between mobile and video in the multi-screen space. Comments

"Come Back!" - The Abandoned Customer Basket

eshopping-cart Sep 26, 2014 - Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increase conversion rates and drive sales. Comments

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Gartner Magic Quadrant for Digital Commerce

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This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

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