Retargeting

4 Ways to Humanize a Retargeting Campaign

May 30, 2012 - A retargeting campaign must account for consumers as people - and not just data points. Comments

Please Let Me Opt Out

Oct 14, 2010 - Retargeting has run amok. Here are some ways for advertisers, ad networks, and consumers to all get what they want. Comments

Online Advertising Options for Destination Marketers

Sep 21, 2010 - Many travel sites take a user community approach, incorporating reviews, photo-sharing, and social media integration. These sites are often the first stop for travel planning. Comments

Ad Platform Criteo Advances Display Ad Retargeting Offering

Sep 21, 2010 - Allows ad buyers to tweak CPC bids to the product level, bringing display ads into closer alignment with search advertising. Comments

Revisiting Google as a Media Network

Sep 7, 2010 - Is the Google Display Network more than the old Content Network with a new name? A close-up look at its offerings. Comments

Remarketing 101

Aug 23, 2010 - Not only can remarketing help increase your conversion rate but it will also leave a branding impression on your consumers. Comments

Retargeting: A Scam or ROI Harvester?

May 14, 2010 - Marketers can end up overpaying for retargeted inventory, all the while thinking they're getting a great deal. Here's how to avoid that trap. Comments

French Retargeting Company Descends on Silicon Valley

Apr 9, 2010 - Criteo brings its pay-per-click retargeting product to Palo Alto. Comments

Inside Google's Debate Over Search Retargeting

goog-retarget Oct 11, 2011 - Google sits on a huge pile of search intent data, but doesn't use it for display ads. Here's why. Comments

ClickZ Connected Marketing Awards 2011 Winners Announced

Aug 16, 2011 - Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Comments

Search + Retargeting = Brand Embrace

May 24, 2011 - How to get value from consumers who don't convert from paid search. Comments

Retargeting: Beyond the Basics

May 6, 2011 - Advanced techniques in setup, list management, and optimization can help take your retargeting efforts to new levels. Comments

Search Retargeting - Where Search and Media Meet

May 4, 2011 - 10 ways to think about search retargeting in your overall plan. Comments

Retargeting - 3 Approaches for Advertisers

May 4, 2011 - While ad retargeting is often defined as a single approach, it's typically divided into these distinct methodologies. Comments

Trending the Trends

Mar 16, 2011 - This year, brands are looking toward trends, measurement, analytics, attribution modeling, benchmarks, and retargeting. Comments

Device Fingerprinting Could Be Cookie Killer

fingerprinting Mar 2, 2011 - New technologies promise to improve ad targeting across smartphones, tablets, and even cars. Comments

Search Retargeting

Jan 3, 2011 - What is it, how it works, where search comes in, the value, how to get started, and concerns about user privacy. Comments

Republicans Tout Voter Data Matched Ad Targeting on AOL

Oct 25, 2010 - The Republican National Committee provided voter data to AOL for last-minute online ad targeting. Comments

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