Retargeting

big-data

How to Apply Big Data Analytics in Retargeting

Sep 24, 2013 - Here are three ways big data could be analyzed for retargeting campaigns. Comments

Search, Display, and the Media Multiplier Effect – Why 1+1 = 3

x Feb 16, 2012 - Here's why these principles haven't changed at all when it comes to digital. Comments

Display 2.0 – 5 Things You Need to Know

data1 Jan 16, 2012 - Display advertising will play a much more prominent role as more brands are betting on it to deliver campaign goals. Here's how. Comments

Inside Google's Debate Over Search Retargeting

goog-retarget Oct 11, 2011 - Google sits on a huge pile of search intent data, but doesn't use it for display ads. Here's why. Comments

ClickZ Connected Marketing Awards 2011 Winners Announced

Aug 16, 2011 - Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Comments

Search + Retargeting = Brand Embrace

May 24, 2011 - How to get value from consumers who don't convert from paid search. Comments

Retargeting: Beyond the Basics

May 6, 2011 - Advanced techniques in setup, list management, and optimization can help take your retargeting efforts to new levels. Comments

Search Retargeting - Where Search and Media Meet

May 4, 2011 - 10 ways to think about search retargeting in your overall plan. Comments

Retargeting - 3 Approaches for Advertisers

May 4, 2011 - While ad retargeting is often defined as a single approach, it's typically divided into these distinct methodologies. Comments

Five Key Lessons Learned: Your Cheat Sheet to Digital Advertising

lessons Mar 31, 2011 - This cheat sheet will steer you to more effective planning and improved results to drive ad spend. Comments

Trending the Trends

Mar 16, 2011 - This year, brands are looking toward trends, measurement, analytics, attribution modeling, benchmarks, and retargeting. Comments

Stop Doing Digital Advertising

onlineads Sep 8, 2013 - Consider these three rules for marketing in a digital world. Comments

Lead Nurturing With Online Ads: The Future of Retargeting?

target-your-customers Aug 27, 2013 - What is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing? Comments

50 Shades of Retargeting

retargetingchart Aug 13, 2013 - A marketer's guide to the different types of retargeting for your campaign. Comments

Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Malaysia

citibank-logo2-300x75 Aug 6, 2013 - Marketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions. Comments

Debunking 5 Myths About Display Advertising

display-dragon Jul 24, 2013 - Many direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it's time to debunk these myths. Comments

What Makes Retargeting Successful?

target Jul 11, 2013 - An introduction to how the concept is different from regular display campaigns. Comments

Twitter Reveals Plans for Ad Retargeting

Twitter logo Jul 3, 2013 - The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. Comments

HomeShop18 Taps Vizury for Retargeting Efforts

homeshop18 Jun 30, 2013 - Retargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites in India. Comments

Retargeting: Consumer Research Opportunity for Brand Marketers

Sep 25, 2012 - Retargeting provides brand managers a new way of understanding consumer behavior online. Here's how. Comments

4 Ways to Humanize a Retargeting Campaign

May 30, 2012 - A retargeting campaign must account for consumers as people - and not just data points. Comments

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