The art and science behind creating magic mobile moments

Nov 16, 2015 - As mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by catering to users' immediate needs. Comments

Understanding the customer: how to improve the perception of mobile video ads

watching-mobile Nov 3, 2015 - Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content that consumers will appreciate. Comments

How to craft a truly personalized intent marketing campaign

johnwilliamwaterhouse-penelopeandthesuitors-1912 Oct 27, 2015 - Creating a quality intent-driven content marketing strategy is contingent on personalization. Use these tips to engage users and ultimately orchestrate successful campaigns. Comments

Facebook Lead Ads opens up to all advertisers

facebook-lead-ads Oct 26, 2015 - Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads. Comments

How to make data actionable by using segments

segmentsdata Oct 21, 2015 - Here's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and yield more conversions. Comments

How to remarket your way to a better ROI

jasperjohns-targetwith4-faces-flickr-7139617873-53b3dd2b60-z Oct 20, 2015 - Remarketing provides marketers with another opportunity to target and convert potential customers. Here's how you can effectively execute this and ultimately earn greater ROI. Comments

Analytics agencies: what’s the right fit?

analytics-help-shutterstock-278678147 Oct 9, 2015 - Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions to narrow down the search. Comments

Your 5 Mobile Musts This Holiday Season

holiday-mobile-shopping-shutterstock-232253863 Sep 28, 2015 - The holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these tips to optimize your strategy. Comments

Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media

intersection-shutterstock-203805400 Sep 25, 2015 - The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertising investment? Comments

The X Factor of Excellent Email

emailcampaign Sep 18, 2015 - The user experience is an indispensable factor of email marketing. In order to launch a successful campaign, consider these four strategies for aligning and optimizing the UX. Comments

5 Elements to Move from Segmentation to Personalization

personalization Sep 16, 2015 - By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience. Here are five ways to achieve this. Comments

Is The Washington Post Right to Block Ad Block Users?

wp-ad-blocked Sep 11, 2015 - This analyzes how The Washington Post has decided to address users with ad-blocking software installed on their devices. Is this an effective way to counter this issue? Comments

Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

analyst-analytics Aug 28, 2015 - When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effective plan prior to code implementation. Comments

Real-Time Analytics: What Is It Good For?

shutterstock-169085528-trends Aug 25, 2015 - Having difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effectively utilize real-time analytics. Comments

8 Social Media Tips to Prep for 2015 Holiday Shopping Season

holiday-shopping Aug 24, 2015 - Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, and spread brand awareness. Comments

Rise Of the Authenticators

superwoman Aug 17, 2015 - What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting from publishers and advertisers? Comments

Auto-Play Ads Coming to Facebook Audience Network

facebook-brand Aug 11, 2015 - Facebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video app ads. Comments

What Produced Such Huge Gains for Facebook's Mobile Growth?

infographic-q2-2015 Jul 30, 2015 - In Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts. Comments

Optimize the Buyer Journey with Respectful Retargeting

new-retargeting Jul 30, 2015 - Retargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more consumer behaviors into consideration. Comments

Havas and Shazam Partner to Predict Hit Music and Drive Data-Fueled Engagement

shazam-mobile Jun 25, 2015 - A new partnership between Mobext, the mobile division of Havas, and Shazam uses data to predict future hit songs and get brands on the bandwagon even before music makes headlines. Comments

Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing

local Jun 10, 2015 - Hyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local marketing. Comments

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