Retargeting

dog-tricks

Old Tricks, New Dogs

Jul 25, 2014 - While human expectations and behaviors have changed drastically in the past few years, many of the marketing fundamentals we still use today have been around for at least 100 years. Comments

Connecting the Dots to Deliver Context

connect-the-dots Jul 22, 2014 - The scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create a successful, contextual email marketing experience. Comments

Twitter Acquires Mobile Ad Retargeting Company TapCommerce

Twitter Money Jul 1, 2014 - Twitter continues targeted advertising push with $100m purchase of New York-based mobile advertising technology firm. Comments

8 Questions Your Retargeting Vendor Doesn't Want You to Ask

8questions Jun 25, 2014 - While there are many things you should ask a potential retargeting vendor, these eight fundamental questions are the right place to start. Comments

Reaching People, Not Devices: How ID-Based Targeting Is Devouring Cookie-Based Targeting

how-id-based-targeting-is-devouring-cookie-based-targeting Jun 25, 2014 - Cookie targeting is about devices, while ID targeting is about people, providing better control for advertisers and allowing for realistic frequency caps and better attribution modeling. Comments

Mobile Shift Drives Father's Day Sales, IBM Says

fathers-day-mobile-shopping Jun 18, 2014 - While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to new IBM research. Comments

Microsoft Promises No Targeted Advertising With Updated Privacy Policy

privacy-image-sew Jun 12, 2014 - In an effort to reassure consumers, the tech giant states it will not use email, chat, or voice data for targeted advertising. Comments

Twitter Enables Advertisers to Target Website Visitors via Tags

1800flowers-website-tag Jun 12, 2014 - Twitter’s website tags are simple to use and provide more choice, flexibility, and reach in remarketing, but experts note broad-reach display advertising can have its drawbacks. Comments

The State of Data-Driven Marketing

big-data-action Jun 12, 2014 - Data-driven marketing isn't just the strategy du jour, but the future of online advertising, and marketers need to get on board. Comments

Marketing Automation Best Practices: Advanced Level

automation-shutterstock-136061006 May 29, 2014 - The last in a three-part series, this post details marketing automation best practices for those with an advanced knowledge of the subject area. Comments

New Survey Points to Retargeting's Successes and Growing Pains

retargeting-magnifying-glass May 28, 2014 - If social media ad exchanges continue to push mobile retargeting forward, the industry is poised for rapid expansion. Comments

Let’s Get Practical With the Convergence of Marketing and Ad Tech

automation-shutterstock-136061006 May 5, 2014 - There's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Comments

#CZLNY: The Digital Priority List - A Short Guide to ClickZ Live and Your Digital Life

priority-rubber-stamp Apr 1, 2014 - It's important to keep your digital marketing priorities in check. Here's a look at some things to focus on in the coming year, and which sessions to check out at ClickZ Live New York to help you do so. Comments

Why the BlueKai Acquisition by Oracle Is a Big Deal for Programmatic Marketers

Oracle logo Mar 28, 2014 - With the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospecting-nurturing gap and that's a big deal for marketers. Comments

New "Retargeting Playbook" Arms Marketers With Best Practices

The Retargeting Playbook Mar 24, 2014 - "The Retargeting Playbook" covers strategies from basic to advanced, gives tips on how to set up retargeting campaigns, and shares best practices and case studies. ClickZ chats with author Lauren Vaccarello. Comments

Quick Guide to Retargeting on Facebook Website Custom Audiences

custom-audience-targeting Mar 16, 2014 - An overview of how direct response marketers can optimize Facebook's new custom audience features to improve conversions. Comments

Remarketing Platform Bill of Rights: Simplicity Matters

clickz-kiss Feb 17, 2014 - As remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - which ones get it and which just don't? Comments

5 Best Practices for Reforming Your Retargeting Campaigns

retargeting-magnifying-glass Feb 5, 2014 - Retargeting is a favored tool of marketers, and its use is on the rise. An increase in spending for retargeting should translate to measureable brand lift and sales. Comments

A Beginner’s Guide to E-Commerce Retargeting

vizurychart Feb 4, 2014 - Five ways advertisers are using remarketing to drive performance, including monitoring the recency, frequency, and expected monetary value of users. Comments

Is Retargeting Really a Creepy Stalker?

retargeting Jan 20, 2014 - Retargeting is still a relatively new marketing tool that advertisers are getting better at using but here's why it's not creepy. Comments

6 Truths I Hold To Be Self-Evident

shutterstock-128798782 Jan 16, 2014 - In conversations about Big Data, programmatic advertising or how creepy it is that companies follow you around the Internet, columnist Jim Sterne does his best not to roll his eyes and sigh, instead explaining how it all works. Comments

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