Marketing News & Expert Advice
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Retargeting
How to Apply Big Data Analytics in Retargeting
Sep 24, 2013 - Here are three ways big data could be analyzed for retargeting campaigns. Comments
Search, Display, and the Media Multiplier Effect – Why 1+1 = 3
Feb 16, 2012 -
Here's why these principles haven't changed at all when it comes to digital.
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Display 2.0 – 5 Things You Need to Know
Jan 16, 2012 -
Display advertising will play a much more prominent role as more brands are betting on it to deliver campaign goals. Here's how.
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Inside Google's Debate Over Search Retargeting
Oct 11, 2011 -
Google sits on a huge pile of search intent data, but doesn't use it for display ads. Here's why.
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ClickZ Connected Marketing Awards 2011 Winners Announced
Aug 16, 2011 - Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Comments
Search + Retargeting = Brand Embrace
May 24, 2011 - How to get value from consumers who don't convert from paid search. Comments
Retargeting: Beyond the Basics
May 6, 2011 - Advanced techniques in setup, list management, and optimization can help take your retargeting efforts to new levels. Comments
Search Retargeting - Where Search and Media Meet
May 4, 2011 - 10 ways to think about search retargeting in your overall plan. Comments
Retargeting - 3 Approaches for Advertisers
May 4, 2011 - While ad retargeting is often defined as a single approach, it's typically divided into these distinct methodologies. Comments
Five Key Lessons Learned: Your Cheat Sheet to Digital Advertising
Mar 31, 2011 -
This cheat sheet will steer you to more effective planning and improved results to drive ad spend.
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Trending the Trends
Mar 16, 2011 - This year, brands are looking toward trends, measurement, analytics, attribution modeling, benchmarks, and retargeting. Comments
Stop Doing Digital Advertising
Sep 8, 2013 -
Consider these three rules for marketing in a digital world.
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Lead Nurturing With Online Ads: The Future of Retargeting?
Aug 27, 2013 -
What is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing?
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50 Shades of Retargeting
Aug 13, 2013 -
A marketer's guide to the different types of retargeting for your campaign.
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Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Malaysia
Aug 6, 2013 -
Marketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions.
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Debunking 5 Myths About Display Advertising
Jul 24, 2013 -
Many direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it's time to debunk these myths.
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What Makes Retargeting Successful?
Jul 11, 2013 -
An introduction to how the concept is different from regular display campaigns.
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Twitter Reveals Plans for Ad Retargeting
Jul 3, 2013 -
The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites.
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HomeShop18 Taps Vizury for Retargeting Efforts
Jun 30, 2013 -
Retargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites in India.
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Retargeting: Consumer Research Opportunity for Brand Marketers
Sep 25, 2012 - Retargeting provides brand managers a new way of understanding consumer behavior online. Here's how. Comments
4 Ways to Humanize a Retargeting Campaign
May 30, 2012 - A retargeting campaign must account for consumers as people - and not just data points. Comments
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