Retargeting

improve-social-commerce

5 Ways to Improve Social Commerce

Oct 15, 2014 - These strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Comments

A Powerful Cocktail: Mixing Retargeting With Content Marketing

retargeting-magnifying-glass Oct 8, 2014 - The marriage of content marketing and retargeting efforts can be effective in driving lead generation. How can you implement this strategy in your marketing? Comments

Multitasking and the New Video View

multitasking-technology Oct 7, 2014 - Video is at the forefront of consumer engagement, so it's important for marketers to focus on the intersection between mobile and video in the multi-screen space. Comments

"Come Back!" - The Abandoned Customer Basket

eshopping-cart Sep 26, 2014 - Marketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increase conversion rates and drive sales. Comments

Land Rover Hits 15% in Digital Sales With Cross-Channel Marketing

land-rover-multichannel Sep 25, 2014 - By utilizing a multichannel strategy and forming strategic partnerships with YouTube and the Google Display Network, Land Rover has managed to boost its digital sales significantly. Comments

Agencies, Vendors, and the Gray Areas of Programmatic

shades-of-gray Sep 25, 2014 - If you're using the technology correctly, programmatic marketing can't be broken down into neat and tidy categories. This makes the process of pigeonholing vendors counter-productive for marketers. Comments

Words That Work for the Holiday Travel Season

Travel Sep 18, 2014 - Here are some ad copy tips that will help drive searchers to click this winter holiday season. Comments

YouTube Drives More Sales Than Other Social Media Platforms [Study]

youtube-logo Sep 16, 2014 - A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other social platform. Comments

Micro Moments: The Crown Jewel of the Customer Journey

locations-context Sep 15, 2014 - Using geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Comments

How Will Amazon’s Ad Network Work for B2B?

amazon logo Sep 4, 2014 - Amazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? Comments

Wearable Publishing: Early Days Show Strong Opportunities

wearable-technology Aug 29, 2014 - Wearables offer publishers the opportunity to make a one-to-one connection with consumers. Here are three scenarios which offer brands the chance to create a personal information exchange. Comments

Dos and Don’ts of Email Remarketing

email-marketing2 Aug 21, 2014 - By using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effective. Here are some best practices for email remarketing. Comments

Google Testing New Way to Catch Up in Mobile

google-logo-square Aug 12, 2014 - The tech giant is trying out a new way of targeting both mobile Web visitors and mobile app users, something they should have done much earlier in the mobile space, say industry participants. Comments

Don’t Just "Bolt on" Email

shutterstock-105905384 Aug 11, 2014 - Your email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve a successful overall marketing strategy. Comments

How One Pair of Shoes Can Drive Digital Publishing Success

cbanner-shoes Aug 1, 2014 - When you view a pair of shoes on a retailer's website, but don't purchase them right away, the shoes follow you around the Internet, showing up on nearly every site you visit. Publishers can learn a lot from these shoe retailers' tactics. Comments

Old Tricks, New Dogs

dog-tricks Jul 25, 2014 - While human expectations and behaviors have changed drastically in the past few years, many of the marketing fundamentals we still use today have been around for at least 100 years. Comments

Connecting the Dots to Deliver Context

connect-the-dots Jul 22, 2014 - The scattered data "dots" of your email marketing strategy need to be connected and put into action in order to create a successful, contextual email marketing experience. Comments

Twitter Acquires Mobile Ad Retargeting Company TapCommerce

Twitter Money Jul 1, 2014 - Twitter continues targeted advertising push with $100m purchase of New York-based mobile advertising technology firm. Comments

8 Questions Your Retargeting Vendor Doesn't Want You to Ask

8questions Jun 25, 2014 - While there are many things you should ask a potential retargeting vendor, these eight fundamental questions are the right place to start. Comments

Reaching People, Not Devices: How ID-Based Targeting Is Devouring Cookie-Based Targeting

how-id-based-targeting-is-devouring-cookie-based-targeting Jun 25, 2014 - Cookie targeting is about devices, while ID targeting is about people, providing better control for advertisers and allowing for realistic frequency caps and better attribution modeling. Comments

Mobile Shift Drives Father's Day Sales, IBM Says

fathers-day-mobile-shopping Jun 18, 2014 - While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to new IBM research. Comments

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