Retargeting

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Microsoft Promises No Targeted Advertising With Updated Privacy Policy

Jun 12, 2014 - In an effort to reassure consumers, the tech giant states it will not use email, chat, or voice data for targeted advertising. Comments

Twitter Enables Advertisers to Target Website Visitors via Tags

1800flowers-website-tag Jun 12, 2014 - Twitter’s website tags are simple to use and provide more choice, flexibility, and reach in remarketing, but experts note broad-reach display advertising can have its drawbacks. Comments

The State of Data-Driven Marketing

big-data-action Jun 12, 2014 - Data-driven marketing isn't just the strategy du jour, but the future of online advertising, and marketers need to get on board. Comments

Marketing Automation Best Practices: Advanced Level

automation-shutterstock-136061006 May 29, 2014 - The last in a three-part series, this post details marketing automation best practices for those with an advanced knowledge of the subject area. Comments

New Survey Points to Retargeting's Successes and Growing Pains

retargeting-magnifying-glass May 28, 2014 - If social media ad exchanges continue to push mobile retargeting forward, the industry is poised for rapid expansion. Comments

Let’s Get Practical With the Convergence of Marketing and Ad Tech

automation-shutterstock-136061006 May 5, 2014 - There's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Comments

#CZLNY: The Digital Priority List - A Short Guide to ClickZ Live and Your Digital Life

priority-rubber-stamp Apr 1, 2014 - It's important to keep your digital marketing priorities in check. Here's a look at some things to focus on in the coming year, and which sessions to check out at ClickZ Live New York to help you do so. Comments

Why the BlueKai Acquisition by Oracle Is a Big Deal for Programmatic Marketers

Oracle logo Mar 28, 2014 - With the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospecting-nurturing gap and that's a big deal for marketers. Comments

New "Retargeting Playbook" Arms Marketers With Best Practices

The Retargeting Playbook Mar 24, 2014 - "The Retargeting Playbook" covers strategies from basic to advanced, gives tips on how to set up retargeting campaigns, and shares best practices and case studies. ClickZ chats with author Lauren Vaccarello. Comments

Quick Guide to Retargeting on Facebook Website Custom Audiences

custom-audience-targeting Mar 16, 2014 - An overview of how direct response marketers can optimize Facebook's new custom audience features to improve conversions. Comments

Remarketing Platform Bill of Rights: Simplicity Matters

clickz-kiss Feb 17, 2014 - As remarketing continues to grow in the digital advertising space, more services are popping up. The best ones embrace simplicity and transparency - which ones get it and which just don't? Comments

5 Best Practices for Reforming Your Retargeting Campaigns

retargeting-magnifying-glass Feb 5, 2014 - Retargeting is a favored tool of marketers, and its use is on the rise. An increase in spending for retargeting should translate to measureable brand lift and sales. Comments

A Beginner’s Guide to E-Commerce Retargeting

vizurychart Feb 4, 2014 - Five ways advertisers are using remarketing to drive performance, including monitoring the recency, frequency, and expected monetary value of users. Comments

Is Retargeting Really a Creepy Stalker?

retargeting Jan 20, 2014 - Retargeting is still a relatively new marketing tool that advertisers are getting better at using but here's why it's not creepy. Comments

6 Truths I Hold To Be Self-Evident

shutterstock-128798782 Jan 16, 2014 - In conversations about Big Data, programmatic advertising or how creepy it is that companies follow you around the Internet, columnist Jim Sterne does his best not to roll his eyes and sigh, instead explaining how it all works. Comments

5 Things That Will Change Retargeting in 2014

devicerecognition Dec 18, 2013 - Remarketing predictions to watch out for in the new year. Comments

Twitter Retargeting, in 140 Characters or Less

twitterchango Dec 5, 2013 - The news is finally out, and it's big news: Twitter is entering the programmatic marketing era with the launch of tailored audiences, a new marketing initiative that makes it possible to target Twitter users based on their actions across the Web. Comments

Retargeting Goes Mainstream: 1 in 5 Marketers Now Have Dedicated Retargeting Budget

the-retargeting-barometer-report-chango Nov 13, 2013 - Two years ago, the Chango Retargeting Barometer pointed to an industry on the way up. New survey results reveal that retargeting is now flying high. Comments

Social Retargeting: Where to Spend it

twitter Nov 3, 2013 - I'll walk you through the Facebook and Twitter offerings to help you decide where to invest that budget you managed to eke out for a social retargeting campaign. Comments

How Programmatic Site Retargeting Can Give Marketing Automation a Superboost

programmaticretargetingchango2 Oct 25, 2013 - What is programmatic site retargeting? Chango's Ben Plomion explains how it works and how PSR can complement a marketing automation campaign. Comments

Geo-Location, Geo-Fencing & Creep Factor: The Future of Location Data and Mobile Advertising

creep Oct 11, 2013 - Technologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy concerns and a lack of understanding among consumers about how retargeting works hold us back. Comments

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