Retargeting

display-dragon

Debunking 5 Myths About Display Advertising

Jul 24, 2013 - Many direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it's time to debunk these myths. Comments

What Makes Retargeting Successful?

target Jul 11, 2013 - An introduction to how the concept is different from regular display campaigns. Comments

Twitter Reveals Plans for Ad Retargeting

Twitter logo Jul 3, 2013 - The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. Comments

HomeShop18 Taps Vizury for Retargeting Efforts

homeshop18 Jun 30, 2013 - Retargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites in India. Comments

Retargeting: Consumer Research Opportunity for Brand Marketers

Sep 25, 2012 - Retargeting provides brand managers a new way of understanding consumer behavior online. Here's how. Comments

4 Ways to Humanize a Retargeting Campaign

May 30, 2012 - A retargeting campaign must account for consumers as people - and not just data points. Comments

Search, Display, and the Media Multiplier Effect – Why 1+1 = 3

x Feb 16, 2012 - Here's why these principles haven't changed at all when it comes to digital. Comments

Display 2.0 – 5 Things You Need to Know

data1 Jan 16, 2012 - Display advertising will play a much more prominent role as more brands are betting on it to deliver campaign goals. Here's how. Comments

Inside Google's Debate Over Search Retargeting

goog-retarget Oct 11, 2011 - Google sits on a huge pile of search intent data, but doesn't use it for display ads. Here's why. Comments

ClickZ Connected Marketing Awards 2011 Winners Announced

Aug 16, 2011 - Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Comments

Search + Retargeting = Brand Embrace

May 24, 2011 - How to get value from consumers who don't convert from paid search. Comments

Retargeting: Beyond the Basics

May 6, 2011 - Advanced techniques in setup, list management, and optimization can help take your retargeting efforts to new levels. Comments

Search Retargeting - Where Search and Media Meet

May 4, 2011 - 10 ways to think about search retargeting in your overall plan. Comments

Retargeting - 3 Approaches for Advertisers

May 4, 2011 - While ad retargeting is often defined as a single approach, it's typically divided into these distinct methodologies. Comments

Five Key Lessons Learned: Your Cheat Sheet to Digital Advertising

lessons Mar 31, 2011 - This cheat sheet will steer you to more effective planning and improved results to drive ad spend. Comments

Trending the Trends

Mar 16, 2011 - This year, brands are looking toward trends, measurement, analytics, attribution modeling, benchmarks, and retargeting. Comments

Device Fingerprinting Could Be Cookie Killer

fingerprinting Mar 2, 2011 - New technologies promise to improve ad targeting across smartphones, tablets, and even cars. Comments

Search Retargeting

Jan 3, 2011 - What is it, how it works, where search comes in, the value, how to get started, and concerns about user privacy. Comments

Republicans Tout Voter Data Matched Ad Targeting on AOL

Oct 25, 2010 - The Republican National Committee provided voter data to AOL for last-minute online ad targeting. Comments

Please Let Me Opt Out

Oct 14, 2010 - Retargeting has run amok. Here are some ways for advertisers, ad networks, and consumers to all get what they want. Comments

Online Advertising Options for Destination Marketers

Sep 21, 2010 - Many travel sites take a user community approach, incorporating reviews, photo-sharing, and social media integration. These sites are often the first stop for travel planning. Comments

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