Retargeting

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5 Best Practices for Reforming Your Retargeting Campaigns

Feb 5, 2014 - Retargeting is a favored tool of marketers, and its use is on the rise. An increase in spending for retargeting should translate to measureable brand lift and sales. Comments

A Beginner’s Guide to E-Commerce Retargeting

vizurychart Feb 4, 2014 - Five ways advertisers are using remarketing to drive performance, including monitoring the recency, frequency, and expected monetary value of users. Comments

Is Retargeting Really a Creepy Stalker?

retargeting Jan 20, 2014 - Retargeting is still a relatively new marketing tool that advertisers are getting better at using but here's why it's not creepy. Comments

6 Truths I Hold To Be Self-Evident

shutterstock-128798782 Jan 16, 2014 - In conversations about Big Data, programmatic advertising or how creepy it is that companies follow you around the Internet, columnist Jim Sterne does his best not to roll his eyes and sigh, instead explaining how it all works. Comments

5 Things That Will Change Retargeting in 2014

devicerecognition Dec 18, 2013 - Remarketing predictions to watch out for in the new year. Comments

Twitter Retargeting, in 140 Characters or Less

twitterchango Dec 5, 2013 - The news is finally out, and it's big news: Twitter is entering the programmatic marketing era with the launch of tailored audiences, a new marketing initiative that makes it possible to target Twitter users based on their actions across the Web. Comments

Retargeting Goes Mainstream: 1 in 5 Marketers Now Have Dedicated Retargeting Budget

the-retargeting-barometer-report-chango Nov 13, 2013 - Two years ago, the Chango Retargeting Barometer pointed to an industry on the way up. New survey results reveal that retargeting is now flying high. Comments

Social Retargeting: Where to Spend it

twitter Nov 3, 2013 - I'll walk you through the Facebook and Twitter offerings to help you decide where to invest that budget you managed to eke out for a social retargeting campaign. Comments

How Programmatic Site Retargeting Can Give Marketing Automation a Superboost

programmaticretargetingchango2 Oct 25, 2013 - What is programmatic site retargeting? Chango's Ben Plomion explains how it works and how PSR can complement a marketing automation campaign. Comments

Geo-Location, Geo-Fencing & Creep Factor: The Future of Location Data and Mobile Advertising

creep Oct 11, 2013 - Technologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy concerns and a lack of understanding among consumers about how retargeting works hold us back. Comments

AdRoll Reaches $100M Revenue Run Rate

adroll-logo-thumb Oct 10, 2013 - AdRoll says it's reached a $100 million run rate, generating an average tenfold return in sales for every dollar spent by its customers. Comments

How to Apply Big Data Analytics in Retargeting

big-data Sep 24, 2013 - Here are three ways big data could be analyzed for retargeting campaigns. Comments

Stop Doing Digital Advertising

onlineads Sep 8, 2013 - Consider these three rules for marketing in a digital world. Comments

Lead Nurturing With Online Ads: The Future of Retargeting?

target-your-customers Aug 27, 2013 - What is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing? Comments

50 Shades of Retargeting

retargetingchart Aug 13, 2013 - A marketer's guide to the different types of retargeting for your campaign. Comments

Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Malaysia

citibank-logo2-300x75 Aug 6, 2013 - Marketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions. Comments

Debunking 5 Myths About Display Advertising

display-dragon Jul 24, 2013 - Many direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it's time to debunk these myths. Comments

What Makes Retargeting Successful?

target Jul 11, 2013 - An introduction to how the concept is different from regular display campaigns. Comments

Twitter Reveals Plans for Ad Retargeting

Twitter logo Jul 3, 2013 - The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. Comments

HomeShop18 Taps Vizury for Retargeting Efforts

homeshop18 Jun 30, 2013 - Retargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites in India. Comments

Retargeting: Consumer Research Opportunity for Brand Marketers

Sep 25, 2012 - Retargeting provides brand managers a new way of understanding consumer behavior online. Here's how. Comments

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