Retargeting

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Twitter Retargeting, in 140 Characters or Less

Dec 5, 2013 - The news is finally out, and it's big news: Twitter is entering the programmatic marketing era with the launch of tailored audiences, a new marketing initiative that makes it possible to target Twitter users based on their actions across the Web. Comments

Retargeting Goes Mainstream: 1 in 5 Marketers Now Have Dedicated Retargeting Budget

the-retargeting-barometer-report-chango Nov 13, 2013 - Two years ago, the Chango Retargeting Barometer pointed to an industry on the way up. New survey results reveal that retargeting is now flying high. Comments

Social Retargeting: Where to Spend it

twitter Nov 3, 2013 - I'll walk you through the Facebook and Twitter offerings to help you decide where to invest that budget you managed to eke out for a social retargeting campaign. Comments

How Programmatic Site Retargeting Can Give Marketing Automation a Superboost

programmaticretargetingchango2 Oct 25, 2013 - What is programmatic site retargeting? Chango's Ben Plomion explains how it works and how PSR can complement a marketing automation campaign. Comments

Geo-Location, Geo-Fencing & Creep Factor: The Future of Location Data and Mobile Advertising

creep Oct 11, 2013 - Technologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy concerns and a lack of understanding among consumers about how retargeting works hold us back. Comments

AdRoll Reaches $100M Revenue Run Rate

adroll-logo-thumb Oct 10, 2013 - AdRoll says it's reached a $100 million run rate, generating an average tenfold return in sales for every dollar spent by its customers. Comments

How to Apply Big Data Analytics in Retargeting

big-data Sep 24, 2013 - Here are three ways big data could be analyzed for retargeting campaigns. Comments

Stop Doing Digital Advertising

onlineads Sep 8, 2013 - Consider these three rules for marketing in a digital world. Comments

Lead Nurturing With Online Ads: The Future of Retargeting?

target-your-customers Aug 27, 2013 - What is retargeting used for now? And what would happen if you combined it with marketing automation to do digital nurturing? Comments

50 Shades of Retargeting

retargetingchart Aug 13, 2013 - A marketer's guide to the different types of retargeting for your campaign. Comments

Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Malaysia

citibank-logo2-300x75 Aug 6, 2013 - Marketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions. Comments

Debunking 5 Myths About Display Advertising

display-dragon Jul 24, 2013 - Many direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it's time to debunk these myths. Comments

What Makes Retargeting Successful?

target Jul 11, 2013 - An introduction to how the concept is different from regular display campaigns. Comments

Twitter Reveals Plans for Ad Retargeting

Twitter logo Jul 3, 2013 - The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. Comments

HomeShop18 Taps Vizury for Retargeting Efforts

homeshop18 Jun 30, 2013 - Retargeting comprises 30 percent of HomeShop18's web traffic today and has helped to scale its business to become one of the leading e-commerce sites in India. Comments

Retargeting: Consumer Research Opportunity for Brand Marketers

Sep 25, 2012 - Retargeting provides brand managers a new way of understanding consumer behavior online. Here's how. Comments

4 Ways to Humanize a Retargeting Campaign

May 30, 2012 - A retargeting campaign must account for consumers as people - and not just data points. Comments

Search, Display, and the Media Multiplier Effect – Why 1+1 = 3

x Feb 16, 2012 - Here's why these principles haven't changed at all when it comes to digital. Comments

Display 2.0 – 5 Things You Need to Know

data1 Jan 16, 2012 - Display advertising will play a much more prominent role as more brands are betting on it to deliver campaign goals. Here's how. Comments

Inside Google's Debate Over Search Retargeting

goog-retarget Oct 11, 2011 - Google sits on a huge pile of search intent data, but doesn't use it for display ads. Here's why. Comments

ClickZ Connected Marketing Awards 2011 Winners Announced

Aug 16, 2011 - Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Comments

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