Jun 22, 2012 - IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Comments
Jun 18, 2012 - Plan for marketing on multi-channels, and other tactics that should be on your radar. Comments
Jun 8, 2012 - Pernod Ricard uses Facebook to fight underage drinking; XL Marketing gets $70 million investment. Comments
Mar 20, 2012 - After several stable years, the inbox placement rate fell from 81% in the first half of 2012 to 76.5% in the second half. Comments
Oct 27, 2010 - How to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014