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Marketing News Roundup: Citibank, Verizon Wireless, Audience Science

Jun 22, 2012 - IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Comments

Enlisting a 10-Point Strategy to Optimize Your Email Program, Part II

Jun 18, 2012 - Plan for marketing on multi-channels, and other tactics that should be on your radar. Comments

Marketing News Roundup: Pernod Ricard, XL Marketing, GSI Commerce

pernod-ricard Jun 8, 2012 - Pernod Ricard uses Facebook to fight underage drinking; XL Marketing gets $70 million investment. Comments

Email Deliverability Takes a Turn for the Worse

Mar 20, 2012 - After several stable years, the inbox placement rate fell from 81% in the first half of 2012 to 76.5% in the second half. Comments

E-mail Reputation Data Gives More Guidance Than You Think

Oct 27, 2010 - How to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Comments

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eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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