Marketing News & Expert Advice
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Right Media
Data Collection Up 400% Since 2011
Jun 21, 2012 - Krux found data collection per page rose from 10 to 50 events year-over-year. Comments
Yahoo Begins Honoring Browser Do-Not-Track Signals
Mar 29, 2012 - Becomes one of the first major ad sellers to support opt-out standard. Comments
What If Yahoo Sells Right Media? Agencies React
Mar 19, 2012 - Offloading the exchange might be fine, so long as inventory remains intact. Comments
AOL, Microsoft, and Yahoo Kick Off Display Ad Deal
Mar 15, 2012 - Ménage à trois in display advertising starts on schedule. Comments
Can Scott Thompson Reclaim Yahoo's Glory?
Jan 6, 2012 - Yahoo's fate as a search engine is important to marketers for these two reasons. Comments
Yahoo Flexes Its Media Muscle
Dec 1, 2011 - Behind the web player's decision to block DSPs and others from buying its remnant ads on Right Media. Comments
Exchange Is a Verb
Jul 25, 2011 - Every time a buyer and seller meet in the digital ether a value exchange is happening. Comments
Tracking Mouse Movements Instead of Clicks
Jun 2, 2011 - A start up says it's found a better way to measure interaction with display ads. Here's how it works. Comments
At Connected Marketing Week, Talk Is Heated Around the Future of Display
Aug 20, 2010 - Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Comments
Another Search Firm Embraces Exchange-Traded Display Ads
Aug 17, 2010 - Hearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns. Comments
Search Agencies Gain Momentum in Display Ad Market
Aug 4, 2010 - SEMs are buying more display media through data-driven platforms. Comments
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