Jun 21, 2012 - Krux found data collection per page rose from 10 to 50 events year-over-year. Comments
Mar 29, 2012 - Becomes one of the first major ad sellers to support opt-out standard. Comments
Mar 19, 2012 - Offloading the exchange might be fine, so long as inventory remains intact. Comments
Mar 15, 2012 - Ménage à trois in display advertising starts on schedule. Comments
Jan 6, 2012 - Yahoo's fate as a search engine is important to marketers for these two reasons. Comments
Dec 1, 2011 - Behind the web player's decision to block DSPs and others from buying its remnant ads on Right Media. Comments
Jul 25, 2011 - Every time a buyer and seller meet in the digital ether a value exchange is happening. Comments
Jun 2, 2011 - A start up says it's found a better way to measure interaction with display ads. Here's how it works. Comments
Aug 20, 2010 - Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Comments
Aug 17, 2010 - Hearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns. Comments
Aug 4, 2010 - SEMs are buying more display media through data-driven platforms. Comments
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Hong Kong, April 2015
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.