Right Media

krux-data-collection

Data Collection Up 400% Since 2011

Jun 21, 2012 - Krux found data collection per page rose from 10 to 50 events year-over-year. Comments

Yahoo Begins Honoring Browser Do-Not-Track Signals

Mar 29, 2012 - Becomes one of the first major ad sellers to support opt-out standard. Comments

What If Yahoo Sells Right Media? Agencies React

Mar 19, 2012 - Offloading the exchange might be fine, so long as inventory remains intact. Comments

AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

Mar 15, 2012 - Ménage à trois in display advertising starts on schedule. Comments

Can Scott Thompson Reclaim Yahoo's Glory?

Jan 6, 2012 - Yahoo's fate as a search engine is important to marketers for these two reasons. Comments

Yahoo Flexes Its Media Muscle

Dec 1, 2011 - Behind the web player's decision to block DSPs and others from buying its remnant ads on Right Media. Comments

Exchange Is a Verb

Jul 25, 2011 - Every time a buyer and seller meet in the digital ether a value exchange is happening. Comments

Tracking Mouse Movements Instead of Clicks

Jun 2, 2011 - A start up says it's found a better way to measure interaction with display ads. Here's how it works. Comments

At Connected Marketing Week, Talk Is Heated Around the Future of Display

Aug 20, 2010 - Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Comments

Another Search Firm Embraces Exchange-Traded Display Ads

Aug 17, 2010 - Hearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns. Comments

Search Agencies Gain Momentum in Display Ad Market

Aug 4, 2010 - SEMs are buying more display media through data-driven platforms. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

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Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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