Data Collection Up 400% Since 2011
Analytics

Data Collection Up 400% Since 2011

12y Idris Nagri

Data Collection Up 400% Since 2011

Krux found data collection per page rose from 10 to 50 events year-over-year. Read More...

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Yahoo Begins Honoring Browser Do-Not-Track Signals
Data insights

Yahoo Begins Honoring Browser Do-Not-Track Signals

12y Zachary Rodgers

Yahoo Begins Honoring Browser Do-Not-Track Signals

Becomes one of the first major ad sellers to support opt-out standard. Read More...

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What If Yahoo Sells Right Media? Agencies React
Display Advertising

What If Yahoo Sells Right Media? Agencies React

12y Idris Nagri

What If Yahoo Sells Right Media? Agencies React

Offloading the exchange might be fine, so long as inventory remains intact. Read More...

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AOL, Microsoft, and Yahoo Kick Off Display Ad Deal
Display Advertising

AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

12y Idris Nagri

AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

Ménage à trois in display advertising starts on schedule. Read More...

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Can Scott Thompson Reclaim Yahoo's Glory?
Paid Search

Can Scott Thompson Reclaim Yahoo's Glory?

12y Idris Nagri

Can Scott Thompson Reclaim Yahoo's Glory?

Yahoo's fate as a search engine is important to marketers for these two reasons. Read More...

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Yahoo Flexes Its Media Muscle
Data insights

Yahoo Flexes Its Media Muscle

12y Idris Nagri

Yahoo Flexes Its Media Muscle

Behind the web player's decision to block DSPs and others from buying its remnant ads on Right Media. Read More...

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Exchange Is a Verb
Display Advertising

Exchange Is a Verb

13y Brian O'Kelley

Exchange Is a Verb

Every time a buyer and seller meet in the digital ether a value exchange is happening. Read More...

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Tracking Mouse Movements Instead of Clicks
Media

Tracking Mouse Movements Instead of Clicks

13y Idris Nagri

Tracking Mouse Movements Instead of Clicks

A start up says it's found a better way to measure interaction with display ads. Here's how it works. Read More...

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At Connected Marketing Week, Talk Is Heated Around the Future of Display
Display Advertising

At Connected Marketing Week, Talk Is Heated Around the Future of Display

14y Idris Nagri

At Connected Marketing Week, Talk Is Heated Around...

Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Read More...

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Another Search Firm Embraces Exchange-Traded Display Ads
Display Advertising

Another Search Firm Embraces Exchange-Traded Display Ads

14y Idris Nagri

Another Search Firm Embraces Exchange-Traded Displ...

Hearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns. Read More...

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Search Agencies Gain Momentum in Display Ad Market
Analytics

Search Agencies Gain Momentum in Display Ad Market

14y Idris Nagri

Search Agencies Gain Momentum in Display Ad Market

SEMs are buying more display media through data-driven platforms. Read More...

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