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Right Media
What If Yahoo Sells Right Media? Agencies React
Offloading the exchange might be fine, so long as inventory remains intact.
AOL, Microsoft, and Yahoo Kick Off Display Ad Deal
Ménage à trois in display advertising starts on schedule.
Can Scott Thompson Reclaim Yahoo's Glory?
Yahoo's fate as a search engine is important to marketers for these two reasons.
Yahoo Flexes Its Media Muscle
Behind the web player's decision to block DSPs and others from buying its remnant ads on Right Media.
Exchange Is a Verb
Every time a buyer and seller meet in the digital ether a value exchange is happening.
Tracking Mouse Movements Instead of Clicks
A start up says it's found a better way to measure interaction with display ads. Here's how it works.
At Connected Marketing Week, Talk Is Heated Around the Future of Display
Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else.
Another Search Firm Embraces Exchange-Traded Display Ads
Hearst-owned iCrossing taps DataXu to support real-time ad optimization and bidding for display ad campaigns.
Search Agencies Gain Momentum in Display Ad Market
SEMs are buying more display media through data-driven platforms.
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