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Why The Creative and Media Divide Needs To Be Bridged

Jermyn Toh   |  Strategies

Oct 6, 2013 - Disenchanted with the agency model, a new breed of marketers in Asia has created new structures internally and increased their expectations of performance marketing. Comments

Joni Ngai  |  Analyzing Customer Data

Analytics: Getting Back to Basics

basicanalytics May 17, 2011 - Analytics is not IT and it is not reporting - debunking common analytics misconceptions and more. Comments

Darren Yan  |  Mobile

Blending SMS and Database Marketing for Greater Success

newspaperad Feb 18, 2011 - Despite the increasing popularity of smartphones, the ubiquitous SMS is probably the most pervasive marketing tool used by advertisers to reach their target audience on this mobile channel. Indeed, you won't fail to see a print ad on a newspaper or... Comments

Mandeep Grover  |  Strategies

The Search for the 'Golden Digital Metric'

goldmetric Feb 2, 2011 - Here's how you could navigate the myriad of digital metrics to demonstrate value of campaign investment to the sales team. Comments

Vincent Teo  |  Social Media

My Social Platform Has More Followers Than You. So What?

followers Jan 18, 2011 - How do businesses demonstrate value in social media? Here are some ways. Comments

Francis Kwok  |  Email Marketing

E-mail Marketing in China for Global Retail Brands

databasefeatured Jan 18, 2011 - Global retailers should not overlook email marketing as an effective way to connect with loyal customers in China. Comments

Ben Condit  |  Mobile

Mobile Return On Investment

zippofeature Jan 14, 2011 - What would you pay to reach 20 million consumers? Comments

Anna Chan  |  Search Marketing

How Search Behaviours Impact Our Search Strategy

globalsearch Oct 24, 2010 - Simply replicating your search strategies from the U.S. or Europe will not work in Asia. Comments

Gary Stein  |  Strategies

Total Cost of Ownership Needed to Grasp Relationship ROI

leverage-social-networking Oct 4, 2013 - As advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI. Comments

Lisa Raehsler  |  Paid Search

PPC for Brand Impact

brand-ppc Sep 27, 2013 - The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of... Comments

Gregg Stewart  |  Local

Counting Offline Conversions from Online Advertising, Made Easy

abacus accounting Sep 24, 2013 - Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable media effectiveness projection models that can be used to guide ad expenditure and media planning. Comments

Bryan Eisenberg  |  ROI Marketing

90% of Content Marketers Suffer From 'The Curse' & How to Remedy It

091813-eisenberg-bottle Sep 20, 2013 - The 'curse of knowledge' hinders the ability to communicate. Bryan Eisenberg teaches content marketers how to remedy the curse and take advantage of not being inside the bottle. Comments

Charlie Wang  |  Retail

Should All Brand Activities Online Drive to E-Commerce?

shoppingcart Sep 2, 2013 - The primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as well as point of sale. Comments

Matt Kapko  |  Analyzing Customer Data

Twitter Strings Datalogix to Offline Sales

Twitter Money Aug 13, 2013 - To help connect the dots between tweets and in-store purchases, Twitter turned to Datalogix, to test the impact of organic and promoted tweets for 35 brands. Comments

Matt Kapko  |  Social Media

Facebook Ad Revenue Doubles Amid Mobile Surge

facebook-money-bags Jul 25, 2013 - How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company's advertising revenue and mobile usage accounted for 71 percent of monthly active users (MAUs) during its latest quarter. "When it comes to... Comments

Pushkar Sane  |  Media Planning

Demystifying ROI

roi-image Aug 10, 2011 - Consider these 4 factors if you want great ROI from digital. Comments

Pushkar Sane  |  Analyzing Customer Data

Are You In Love or Just Doing a Trade?

socialmediapassionasia Jul 13, 2011 - Brand managers should stop calculating ROI for social. Comments

Joni Ngai  |  Analyzing Customer Data

Strategy: The Reality Check

speelmanchart Jul 6, 2011 - Here's how you can tell if a proposed strategy is effective or not. Comments

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