ROI

advanced-analytics

Using UTM Tags to Enhance Digital Marketing Strategies

Nov 18, 2014 - Don't use UTM tagging already? Here is a look at what UTM tags are, how brands could use them, and why they should incorporate UTM to maximize digital marketing strategies. Comments

Query Trends: The Key to Timing Your Ads Perfectly and Increasing ROI

stopwatch-its Nov 13, 2014 - By taking a good look at query trends across devices, marketers have a better chance of delivering a good return on investment. Comments

3 Steps to Improving Your Lead Generation Landing Pages

leads-shutterstock-165694019 Nov 12, 2014 - Less is more when it comes to effective lead generation pages. Here are three steps to increase conversions from your landing pages. Comments

VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCHI]

brian-solis-clickz-live Nov 6, 2014 - In this video interview, Altimeter Group’s Brian Solis shares the importance of experience in the four moments of truth and explains how the "A.R.T." of engagement can change marketing. Comments

The First Month in Start-Up/SME Marketing (Part 4)

social-media-strategy Oct 20, 2014 - The fourth installment of this five-part series on start-up marketing looks at how marketers can focus on getting noticed for their content and as a result contribute to lead generation and the business pipeline. Comments

Jerry Seinfeld’s Branding Punch Line

jerry-seinfeld Oct 17, 2014 - There can be a huge discrepancy between what companies think they are promising and what customers actually receive. How can you fix this for your brand? Comments

Documenting Content Marketing Delivers ROI Tracking Success for B2B Marketers

content Oct 13, 2014 - If you can effectively track your content marketing success, you will be able to better use the strategy in your marketing efforts. Comments

ROI: The Tough Questions

shutterstock-159903269 Oct 8, 2014 - There's nowhere to hide when it comes to answering the tough questions about return on investment for content marketing. Comments

Mondelez Inks Deal With Google to Accelerate Online Video Investment

online-video-1 Oct 7, 2014 - The agreement is the company's largest in digital media so far, and will allow media buying, content production, data, and analytics to work together in real time. Comments

How to Plan a Social Media Strategy in 12 Steps

social-media-strategy Oct 7, 2014 - It's important to have a set strategy for your social media marketing efforts, or you'll be flying blind. Here are 12 steps to take to help you put together your own social media strategy. Comments

Building Champions: The New Role of the CFO

cfo-suit Sep 24, 2014 - The chief financial officer (CFO) can now be an important champion for efforts to meet the demanding expectations of connected, involved consumers. Comments

Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]

mobilesmartphones Sep 16, 2014 - Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Comments

Conversion Rate Optimization: The Biggest Failure on the Web?

conversion-optimization Sep 16, 2014 - Conversion rate optimization can significantly increase the sales and effectiveness of an online campaign. So why are so many marketers getting it wrong? Comments

Micro Moments: The Crown Jewel of the Customer Journey

locations-context Sep 15, 2014 - Using geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Comments

The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables

fitbytes-wearabletech-jawboneup Sep 12, 2014 - Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearables marketing strategy in place? Comments

The Mystique of Native Advertising

erika-wang-native-advertising-samsung-pic-8sep2014-edit Sep 11, 2014 - Native advertising is becoming increasingly important as consumers become more and more ambivalent to traditional online advertising strategies. Comments

When It Comes to Events, Define Your Purpose and ROI First

conference-planning Sep 8, 2014 - When planning a marketing event, it's important to clearly define its purpose and calculate the return on investment before you get started. Doing so will help all the other event decisions fall easily into place. Comments

The Trifecta of Digital Ad Success: Direct Response, Big Data, and Mobile

Success Aug 22, 2014 - By utilizing mobile direct response ads driven by big data, marketers can take advantage of a valuable trend and significantly increase their return on investment. Comments

Dos and Don’ts of Email Remarketing

email-marketing2 Aug 21, 2014 - By using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effective. Here are some best practices for email remarketing. Comments

3 Ways to Shorten Your B2B Sales Cycle Through Personal Branding

shortened-sales-cycle Aug 21, 2014 - Creating a personal brand and using social media to strengthen it can help you greatly shorten your sales cycle and ultimately achieve better results. Comments

Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

uphill-roi Aug 19, 2014 - B2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead information isn't properly tracked. Here are some tips for getting solid ROI in a B2B environment. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...