Nov 3, 2014 - Global advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of beefing up its digital offerings. Comments
Jun 19, 2014 - Publicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals. Comments
May 17, 2011 - Big four global ad company continues digital expansion with purchase of independent shop. Comments
Sep 20, 2010 - Agency says acquisition will add strength around emerging devices and technologies. Comments
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT