Ad platform Kubient announces ‘first’ complete RTB channel for DOOH ads

Digital Advertising Ad platform Kubient announces ‘first’ complete RTB channel for DOOH ads

4y Barry Levine

Ad platform Kubient announces ‘first’ complete RTB...

Kubient has released what it says is the first end-to-end RTB marketplace for DOOH locations, including closed-network video screens in bars and resta...

View article
LiveRamp 2019: Using IdentityLink to level the playing field for identity on the open internet

Digital Advertising LiveRamp 2019: Using IdentityLink to level the playing field for identity on the open internet

5y Kimberly Collins

LiveRamp 2019: Using IdentityLink to level the pla...

LiveRamp has made their IdentityLink solution available to all DSPs. We talked with their VP of Strategic Partnerships on how this move will shape adt...

View article
How artificial intelligence drives more effective advertising campaigns

How artificial intelligence drives more effective advertising campaigns

8y Daniel Surmacz

How artificial intelligence drives more effective ...

Artificial intelligence (AI) is no longer a futuristic concept, it’s a staple of today. From virtual personal assistants like Siri and Cortana, AI is ...

View article
Get the latest analysis and reports delivered to your inbox daily
Adblock Plus gets into the ad business with launch of RTB platform

Adblock Plus gets into the ad business with launch of RTB platform

8y Al Roberts

Adblock Plus gets into the ad business with launch...

Adblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allo...

View article
Facebook's Live Rail pullback leaves publishers needing true partners

Facebook's Live Rail pullback leaves publishers needing true partners

8y Frank Sinton

Facebook's Live Rail pullback leaves publishers ne...

The recent shuttering of FBX - with LiveRail reportedly next on the chopping block - strengthens Facebook's walled garden, ultimately hurting publishe...

View article
Four key ways to optimize your real time bidding spend

Four key ways to optimize your real time bidding spend

8y David Zuckerman

Four key ways to optimize your real time bidding s...

Though closely related, real-time bidding and real-time optimization are ultimately very different. One is about price, while the other focuses on per...

View article
China's real-time bidding for video programmatic is a myth

China's real-time bidding for video programmatic is a myth

8y Charlie Wang

China's real-time bidding for video programmatic i...

Conflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China. Read More...

View article
How to use data from ad tech and martech for display ads

How to use data from ad tech and martech for display ads

8y Ohad Hecht

How to use data from ad tech and martech for displ...

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...

View article
Access to data is the key to China's programmatic sector

Access to data is the key to China's programmatic sector

8y Charlie Wang

Access to data is the key to China's programmatic ...

Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...

View article
Eliminating the fear factor of programmatic buying in China

Eliminating the fear factor of programmatic buying in China

8y Charlie Wang

Eliminating the fear factor of programmatic buying...

Brands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models...

View article
APAC’s Misplaced Expectations for Programmatic

APAC’s Misplaced Expectations for Programmatic

9y Rohit Kumar

APAC’s Misplaced Expectations for Programmatic

APAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Read More...

View article
If You Give An Advertiser Trackable Impressions...

If You Give An Advertiser Trackable Impressions...

9y Robin Neifield

If You Give An Advertiser Trackable Impressions...

The more advertisers have access to attribution, the more they're going to want to track and segment their impressions. Read More...

View article
Why the Growth of Programmatic Direct Is Good News for RTB

Why the Growth of Programmatic Direct Is Good News for RTB

9y Alex LePage

Why the Growth of Programmatic Direct Is Good News...

Marketers who try programmatic direct will make themselves more comfortable with the broader concept of programmatic. Then, the logical next step is t...

View article
Final Warning: Big Data & Programmatic Are No Longer Optional

Final Warning: Big Data & Programmatic Are No Longer Optional

9y Aaron Kahlow

Final Warning: Big Data & Programmatic Are No ...

Marketers can no longer ignore the importance of programmatic advertising - it's time to incorporate them into your marketing strategies. Read More...

View article
Programmatic in China Part 4: Open Exchange

Programmatic in China Part 4: Open Exchange

9y Charlie Wang

Programmatic in China Part 4: Open Exchange

This is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model. Read More...

View article
The Future of Content: Predictive Personalization

The Future of Content: Predictive Personalization

9y Benjamin Spiegel

The Future of Content: Predictive Personalization

The future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targe...

View article
Bad Ads Range From Annoying to Dangerous

Bad Ads Range From Annoying to Dangerous

9y Chris Crawfurd

Bad Ads Range From Annoying to Dangerous

Growth in the digital publishing industry leaves the door open for ad fraud, which can vary from simply annoying to very dangerous for advertisers and...

View article
Is Facebook Pulling the Plug on FBX?

Is Facebook Pulling the Plug on FBX?

9y Yuyu Chen

Is Facebook Pulling the Plug on FBX?

It seems the social media giant is keeping its real-time bidding ad exchange FBX for now, but will likely downplay the importance of the platform. Rea...

View article
Welcome to 2015 – The Year of Proficiency

Welcome to 2015 – The Year of Proficiency

9y Chris Copeland

Welcome to 2015 – The Year of Proficiency

The coming year will be one of no excuses for marketers, as we're forced to adopt the "buzzwords" of yesteryear that have now become accepted terms in...

View article
A Beginner’s Guide to Programmatic Media

A Beginner’s Guide to Programmatic Media

9y Charlie Smith

A Beginner’s Guide to Programmatic Media

Programmatic shows no signs of slowing down, so it's time we understand exactly what it means for us as marketers. Read More...

View article
Programmatic: A Playground for Creativity

Programmatic: A Playground for Creativity

9y Scott Heron

Programmatic: A Playground for Creativity

Programmatic advertising has focused on media efficiencies, yet the technology also provides opportunity for compelling creative. But the space needs ...

View article
Dispelling the Myths of Programmatic Buying

Dispelling the Myths of Programmatic Buying

9y Tim Nichols

Dispelling the Myths of Programmatic Buying

Some marketers are hesitant to embrace programmatic buying because of some common misconceptions about it. Here are three myths about programmatic buy...

View article
Programmatic: A Blueprint for the Future

Programmatic: A Blueprint for the Future

9y Scott Heron

Programmatic: A Blueprint for the Future

Over the next six months we can expect a huge increase in programmatic advertising, including a wave of large brands launching in-house programmatic t...

View article
Real-Time Myth-Busting: 5 RTB Mysteries, Solved!

Real-Time Myth-Busting: 5 RTB Mysteries, Solved!

10y Liz Rutgersson

Real-Time Myth-Busting: 5 RTB Mysteries, Solved!

There are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help m...

View article
Compounding Challenges for the Digital Publisher

Compounding Challenges for the Digital Publisher

10y Larry Allen

Compounding Challenges for the Digital Publisher

As the industry continues to evolve, publishers must adapt to the changing landscape. Here are eight of the biggest challenges publishers are facing r...

View article
Rovio Tests New Direct Programmatic Capabilities

Rovio Tests New Direct Programmatic Capabilities

10y Mike O'Brien

Rovio Tests New Direct Programmatic Capabilities

The company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to pla...

View article
Content Marketing, Native Advertising, and the Limits of Programmatic

Content Marketing, Native Advertising, and the Limits of Programmatic

10y Ben Plomion

Content Marketing, Native Advertising, and the Lim...

While native advertising can't really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digita...

View article
1 2 3