Marketing News & Expert Advice
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RTB
Twitter Acquires MoPub to Expand Real-Time Bidding to Mobile
Sep 10, 2013 - Twitter pulled the trigger on its biggest deal to date, acquiring MoPub on Monday to expand its reach and capabilities in native advertising and real-time bidding for mobile ads. Comments
2013 Digital Media Buying Trends in China
Jan 25, 2013 -
Six trends media planners and brand marketers should consider for the year.
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RTB Trends in 2013 [Video]
Jan 8, 2013 -
Online video and multi-screen will be big this year.
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Search Trends for 2013: RTB, Attribution, and Mobile
Jan 7, 2013 -
Two big shifts will impact search marketers in 2013.
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RTB: Blessing or Curse? [Video]
Dec 21, 2012 -
Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers.
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Data Management Platforms in India - Keys to Success
Nov 29, 2012 - DMPs are at a nascent state in India and there are several factors that will be key to its rapid adoption in the country. Comments
From Mad Men to Math Men - Insights From I-Com Global Summit 2012
Nov 15, 2012 -
I-COM China vice chair shares emerging data and analytics trends in China and how it compares globally.
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Japan Leads Asia in RTB Spending and other Data-Driven Marketing Updates
Nov 6, 2012 - Japan's RTB revenue to hit $1 billion in 2016. Meanwhile, Yahoo Japan and Dentsu cci form strategic partnerships with U.S. ad tech firms Rocket Fuel, Criteo, and BrightTag. Comments
Turn Opens Asia HQ in Hong Kong, Eyes Japan and China
Oct 20, 2012 -
The Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying.
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A DSP/Ad Exchange Discussion: Improvement or Hurdle to China Marketers?
Jul 31, 2012 - Ad exchange is nothing new but it's not well known to everyone in China. Here's why. Comments
A Client's View of Mobile Advertising
Jul 23, 2012 -
Advertisers must ask what is the value of an impression on mobile sites or within mobile apps?
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Why Asia Needs Another DSP in the Region: Q&A With The Trade Desk
Sep 2, 2013 -
With so many acronyms yet loose definitions in display ad tech, APAC head Andrew Tu explains the value his DSP is bringing to the region as well as RTB challenges for Asia.
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The True Value of Media
Aug 26, 2013 -
With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to generate fictitious traffic and fool the buyer.
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50 Shades of Retargeting
Aug 13, 2013 -
A marketer's guide to the different types of retargeting for your campaign.
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Who Cares About Real-Time Data Anyway?
Jul 31, 2013 -
Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe.
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The State of RTB in India
Jul 18, 2013 -
While other markets are ahead, the country has its own story to tell. Consider these factors on the current state of audience buy in India.
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The Challenge of RTB/DSP in China
Jun 24, 2013 -
While various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country.
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MediaQuark Unveils Programmatic Media Trading for APAC Advertisers
Jun 11, 2013 -
Capitalizing on Google's forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims to offer advanced tech solutions to advertisers.
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What Display Ad Tech Can Learn From Wall Street or Not
Mar 28, 2013 - Q&A with Mikko Kotila, Statsit CEO on display ad tech trends. Comments
AdzCentral Evolves as RTB Gains Traction in Asia
Mar 26, 2013 - The display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region. Comments
The APAC Marketer's 2013 Shopping List
Feb 5, 2013 -
Here is what I think marketers should be putting into their shopping list for 2013 in the region.
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