RTB

chinaadtechfeatured

The Challenge of RTB/DSP in China

Jun 24, 2013 - While various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country. Comments

MediaQuark Unveils Programmatic Media Trading for APAC Advertisers

mediaquark Jun 11, 2013 - Capitalizing on Google's forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims to offer advanced tech solutions to advertisers. Comments

What Display Ad Tech Can Learn From Wall Street or Not

Mar 28, 2013 - Q&A with Mikko Kotila, Statsit CEO on display ad tech trends. Comments

AdzCentral Evolves as RTB Gains Traction in Asia

Mar 26, 2013 - The display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region. Comments

The APAC Marketer's 2013 Shopping List

shoppinglist Feb 5, 2013 - Here is what I think marketers should be putting into their shopping list for 2013 in the region. Comments

2013 Digital Media Buying Trends in China

baidubrandzonefeatured Jan 25, 2013 - Six trends media planners and brand marketers should consider for the year. Comments

RTB Trends in 2013 [Video]

rtb Jan 8, 2013 - Online video and multi-screen will be big this year. Comments

Search Trends for 2013: RTB, Attribution, and Mobile

semtrends Jan 7, 2013 - Two big shifts will impact search marketers in 2013. Comments

RTB: Blessing or Curse? [Video]

dspfeatured Dec 21, 2012 - Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers. Comments

Data Management Platforms in India - Keys to Success

Nov 29, 2012 - DMPs are at a nascent state in India and there are several factors that will be key to its rapid adoption in the country. Comments

From Mad Men to Math Men - Insights From I-Com Global Summit 2012

icomsummitfeatured Nov 15, 2012 - I-COM China vice chair shares emerging data and analytics trends in China and how it compares globally. Comments

Japan Leads Asia in RTB Spending and other Data-Driven Marketing Updates

Nov 6, 2012 - Japan's RTB revenue to hit $1 billion in 2016. Meanwhile, Yahoo Japan and Dentsu cci form strategic partnerships with U.S. ad tech firms Rocket Fuel, Criteo, and BrightTag. Comments

Turn Opens Asia HQ in Hong Kong, Eyes Japan and China

cindy Oct 20, 2012 - The Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying. Comments

A DSP/Ad Exchange Discussion: Improvement or Hurdle to China Marketers?

Jul 31, 2012 - Ad exchange is nothing new but it's not well known to everyone in China. Here's why. Comments

A Client's View of Mobile Advertising

fruitninjafeatured Jul 23, 2012 - Advertisers must ask what is the value of an impression on mobile sites or within mobile apps? Comments

Bid Management Tools and Technology

Jun 28, 2012 - Here's a quick checklist if you're considering to go beyond automation. Comments

The New Age of Data Marketing

May 25, 2012 - It is important for us to ask: just because we can target people, should we? Comments

The Overcrowded Display Ecosystem: Is The Pie Big Enough?

Mar 22, 2012 - An overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms. Comments

Search, Display, and the Media Multiplier Effect – Why 1+1 = 3

x Feb 16, 2012 - Here's why these principles haven't changed at all when it comes to digital. Comments

Display 2.0 – 5 Things You Need to Know

data1 Jan 16, 2012 - Display advertising will play a much more prominent role as more brands are betting on it to deliver campaign goals. Here's how. Comments

Exchange-Based Buying and Data Integration - Trend Drivers for 2012 [Video]

data Jan 11, 2012 - Recession or no recession, spending on digital advertising will continue to grow this year. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...