Marketing News & Expert Advice
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RTB
A Client's View of Mobile Advertising
Jul 23, 2012 - Advertisers must ask what is the value of an impression on mobile sites or within mobile apps? Comments
Bid Management Tools and Technology
Jun 28, 2012 - Here's a quick checklist if you're considering to go beyond automation. Comments
The New Age of Data Marketing
May 25, 2012 - It is important for us to ask: just because we can target people, should we? Comments
The Overcrowded Display Ecosystem: Is The Pie Big Enough?
Mar 22, 2012 - An overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms. Comments
Search, Display, and the Media Multiplier Effect – Why 1+1 = 3
Feb 16, 2012 -
Here's why these principles haven't changed at all when it comes to digital.
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Display 2.0 – 5 Things You Need to Know
Jan 16, 2012 -
Display advertising will play a much more prominent role as more brands are betting on it to deliver campaign goals. Here's how.
Comments
Exchange-Based Buying and Data Integration - Trend Drivers for 2012 [Video]
Jan 11, 2012 -
Recession or no recession, spending on digital advertising will continue to grow this year.
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2012 Trends: Data, RTB, and DSPs [Video]
Jan 3, 2012 -
Matt Harty, Asia Pacific GM at Accuen, shares three key trends marketers should look out for in the coming year.
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Audience, Context, and Semantics
Sep 20, 2011 -
Consider these approaches to audience targeting.
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A retailer's guide to the "right way" for personalised web experiences
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October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
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Adapt marketing for multiple devices
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