RTB

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Online Video Ad Trends 2014: Shake-Up in Programmatic Trading

Dec 19, 2013 - 3 trends and issues that will impact the online video market in the next 12 months. Comments

Will Programmatic Premium Buy Overtake RTB in China?

tango Nov 26, 2013 - A research firm in China predicts that PPB will become the primary buying method within DSP ad buying in the country. I beg to differ. Comments

India: What will 2014 be for Digital Marketers?

india Nov 24, 2013 - It will challenge marketers in the country to bring more focus and clarity to digital. Comments

Will The Real Agency Trading Desk Please Stand Up?

displaylumascape Nov 12, 2013 - With increasing popularity for using trading desks in Asia, advertisers should start examining closely how it works and whether you should consider going direct with DSPs or not. Comments

E-Commerce in China: Consider RTB to Deliver Results

ecommerce Nov 5, 2013 - While Alibaba's Taobao is the preferred choice to start an e-commerce business in China, is it the perfect environment for all businesses? Comments

Mad Men to Machine Mavericks: Google Adx on RTB Trends in Asia [Video]

rtbseshk Oct 7, 2013 - Google AdX exec discusses how marketers are leveraging first-party and third-party data in the region, including the infrastructure available to support seamless real-time biddable activity. Comments

Twitter Acquires MoPub to Expand Real-Time Bidding to Mobile

Twitter Money Sep 10, 2013 - Twitter pulled the trigger on its biggest deal to date, acquiring MoPub on Monday to expand its reach and capabilities in native advertising and real-time bidding for mobile ads. Comments

Why Asia Needs Another DSP in the Region: Q&A With The Trade Desk

singapore Sep 2, 2013 - With so many acronyms yet loose definitions in display ad tech, APAC head Andrew Tu explains the value his DSP is bringing to the region as well as RTB challenges for Asia. Comments

The True Value of Media

paid-shared-earned-owned-media Aug 26, 2013 - With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to generate fictitious traffic and fool the buyer. Comments

50 Shades of Retargeting

retargetingchart Aug 13, 2013 - A marketer's guide to the different types of retargeting for your campaign. Comments

Who Cares About Real-Time Data Anyway?

realtime Jul 31, 2013 - Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Comments

The State of RTB in India

india Jul 18, 2013 - While other markets are ahead, the country has its own story to tell. Consider these factors on the current state of audience buy in India. Comments

The Challenge of RTB/DSP in China

chinaadtechfeatured Jun 24, 2013 - While various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country. Comments

MediaQuark Unveils Programmatic Media Trading for APAC Advertisers

mediaquark Jun 11, 2013 - Capitalizing on Google's forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims to offer advanced tech solutions to advertisers. Comments

What Display Ad Tech Can Learn From Wall Street or Not

Mar 28, 2013 - Q&A with Mikko Kotila, Statsit CEO on display ad tech trends. Comments

AdzCentral Evolves as RTB Gains Traction in Asia

Mar 26, 2013 - The display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region. Comments

The APAC Marketer's 2013 Shopping List

shoppinglist Feb 5, 2013 - Here is what I think marketers should be putting into their shopping list for 2013 in the region. Comments

2013 Digital Media Buying Trends in China

baidubrandzonefeatured Jan 25, 2013 - Six trends media planners and brand marketers should consider for the year. Comments

RTB Trends in 2013 [Video]

rtb Jan 8, 2013 - Online video and multi-screen will be big this year. Comments

Search Trends for 2013: RTB, Attribution, and Mobile

semtrends Jan 7, 2013 - Two big shifts will impact search marketers in 2013. Comments

RTB: Blessing or Curse? [Video]

dspfeatured Dec 21, 2012 - Three execs from Accuen, Turn, and Statsit define RTB and explain why it is important for advertisers. Comments

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