Oct 2, 2014 - Experts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead to increased conversion. Comments
Aug 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during July. Comments
Apr 2, 2014 - Shares of Rubicon Project, Inc. (NYSE:RUBI) reached $18.30 this morning, $3.30 more per share than its IPO price. Comments
Oct 17, 2012 - The U.S.-based SSP adds new hires with plans to recruit more execs to its Sydney team. Comments
Oct 31, 2011 - Scott Moore joins Yell, and Google's founding blogger heads to Twitter. Comments
Dec 13, 2010 - Ad tech companies will create a system for sharing advertiser block lists. Other standardization projects will follow. Comments
Nov 1, 2010 - The Rubicon Project is acquiring Fox Audience Network, an advanced advertising technology platform. Comments
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT