8 Good Reasons to Join Us at ClickZ Live San Francisco #CZLSF
Conference Coverage

8 Good Reasons to Join Us at ClickZ Live San Francisco #CZLSF

9y Tetyana Miroshnichenko

8 Good Reasons to Join Us at ClickZ Live San Franc...

With brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a...

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Fifty Shades of Grey Hat: The SEO Experts Weigh In
Paid Search

Fifty Shades of Grey Hat: The SEO Experts Weigh In

9y Idris Nagri

Fifty Shades of Grey Hat: The SEO Experts Weigh In

This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can g...

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Brands' Video Ads Focus on Fathers
Media

Brands' Video Ads Focus on Fathers

9y Mike O'Brien

Brands' Video Ads Focus on Fathers

Though Mother's Day generates much more money, brands like Toyota, Minute Maid and Oreo have launched heartfelt video campaigns celebrating dads in ti...

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New Havas Brand to Drive More Than $70M in Data-Related Revenue
Data insights

New Havas Brand to Drive More Than $70M in Data-Related Revenue

9y Yuyu Chen

New Havas Brand to Drive More Than $70M in Data-Re...

The ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia....

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Saatchi & Saatchi Worldwide Restructures by Clustering Markets
Marketing

Saatchi & Saatchi Worldwide Restructures by Clustering Markets

9y Yuyu Chen

Saatchi & Saatchi Worldwide Restructures by Cluste...

The change is the first reorganization of the network after the appointment of Robert Senior as its chief executive. Read More...

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Spotlight On: Saatchi & Saatchi LA's President, Chuck Maguy
Agency Spotlight

Spotlight On: Saatchi & Saatchi LA's President, Chuck Maguy

9y Emily Alford

Spotlight On: Saatchi & Saatchi LA's President...

Saatchi & Saatchi LA president Chuck Maguy recently sat down with ClickZ to discuss everything from emotional connections through storytelling to ...

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The Best Campaigns You Didn't See in 2014
Marketing

The Best Campaigns You Didn't See in 2014

9y Emily Alford

The Best Campaigns You Didn't See in 2014

The past year was full of brilliant marketing campaigns, but some clever content got overlooked. Experts Susan Credle and Greg Jarboe weigh in on the ...

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Could Aaron Paul's Off-Color Parody of the Yo App Entice Brands?
Media

Could Aaron Paul's Off-Color Parody of the Yo App Entice Brands?

9y Emily Alford

Could Aaron Paul's Off-Color Parody of the Yo App ...

Actor Aaron Paul, of "Breaking Bad" fame, released his own app modeled after this year's controversial Yo app, but instead of sending a simple "Yo," t...

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Why Do Smartphone Users Download Apps Only to Ignore Them?
Media

Why Do Smartphone Users Download Apps Only to Ignore Them?

9y Emily Alford

Why Do Smartphone Users Download Apps Only to Igno...

Nielsen research finds that while most consumers download dozens of apps for smartphones and tablets, very few apps are actually being utilized across...

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Turning Dialect Into Data
Data insights

Turning Dialect Into Data

10y Mike O'Brien

Turning Dialect Into Data

U.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber crimin...

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Mr Kipling Boosts Social Media Engagement With Cake Deliveries
Social

Mr Kipling Boosts Social Media Engagement With Cake Deliveries

10y Mike O'Brien

Mr Kipling Boosts Social Media Engagement With Cak...

This past weekend, the British cake manufacturer launched a contest on its social channels that rewards winners with a cake delivered in time to watch...

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What Cannes We Expect From This Year’s Lions?
Marketing

What Cannes We Expect From This Year’s Lions?

10y Melanie White

What Cannes We Expect From This Year’s Lions?

One of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity...

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SXSW 2014: Hottest Topics to Include Wearables, Data, and More Wearables
Marketing

SXSW 2014: Hottest Topics to Include Wearables, Data, and More Wearables

10y Melanie White

SXSW 2014: Hottest Topics to Include Wearables, Da...

ClickZ asks a number of industry leaders what they expect the biggest topics of conversation at this year's South By Southwest will be. Unsurprisingly...

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#LexusInTokyo to Engage Fans via Live Vine Videos
Asia

#LexusInTokyo to Engage Fans via Live Vine Videos

10y Idris Nagri

#LexusInTokyo to Engage Fans via Live Vine Videos

Toyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars. Read More...

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Cannes 2013 Video: Saatchi & Saatchi LA - Digital Space Today Is Wonderland
Marketing

Cannes 2013 Video: Saatchi & Saatchi LA - Digital Space Today Is Wonderland

11y Melanie White

Cannes 2013 Video: Saatchi & Saatchi LA - Digital ...

Saatchi & Saatchi brought home 37 Cannes Lions at the Cannes Lions festival this year, with Saatchi & Saatchi LA winning gold awards in PR and Promo f...

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Saatchi & Saatchi Wellness Hires Analytics Guru Hensley Evans
Agency Spotlight

Saatchi & Saatchi Wellness Hires Analytics Guru Hensley Evans

11y Idris Nagri

Saatchi & Saatchi Wellness Hires Analytics Guru He...

Saatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm's executive vice president, director of analytics and digital strategy. Read M...

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Capri Sun Invites Kids on Epic Adventure
Marketing

Capri Sun Invites Kids on Epic Adventure

11y Idris Nagri

Capri Sun Invites Kids on Epic Adventure

The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids. Rea...

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Tide Turns Onion Article Into Meta Video
Media

Tide Turns Onion Article Into Meta Video

12y Idris Nagri

Tide Turns Onion Article Into Meta Video

Digitas copywriter, once in The Lemonheads, apes Poison's Bret Michaels for the detergent brand. Read More...

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Interactive Marketing: A Crash Course
Marketing

Interactive Marketing: A Crash Course

13y Idris Nagri

Interactive Marketing: A Crash Course

Lessons from Hyper Island's three-day class for creative professionals. Read More...

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Toyota Pushes 'Auto-Biography' Facebook Campaign
Automotive

Toyota Pushes 'Auto-Biography' Facebook Campaign

14y Idris Nagri

Toyota Pushes 'Auto-Biography' Facebook Campaign

Encourages owners to share personal stories on Facebook. Read More...

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