Saatchi & Saatchi

canneslions

What Cannes We Expect From This Year’s Lions?

Jun 13, 2014 - One of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity 2014, ClickZ speaks to a few industry leaders who give their thoughts on what to expect. Comments

SXSW 2014: Hottest Topics to Include Wearables, Data, and More Wearables

sxsw-banner Mar 6, 2014 - ClickZ asks a number of industry leaders what they expect the biggest topics of conversation at this year's South By Southwest will be. Unsurprisingly, wearables is a popular theme. Comments

#LexusInTokyo to Engage Fans via Live Vine Videos

lexusvine Nov 19, 2013 - Toyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars. Comments

Cannes 2013 Video: Saatchi & Saatchi LA - Digital Space Today Is Wonderland

cannes-saatchi-saatchi Jul 1, 2013 - Saatchi & Saatchi brought home 37 Cannes Lions at the Cannes Lions festival this year, with Saatchi & Saatchi LA winning gold awards in PR and Promo for its Toyota - Tundra Space Shuttle Endeavour campaign. Comments

Saatchi & Saatchi Wellness Hires Analytics Guru Hensley Evans

hensley-evans-121-2 Mar 25, 2013 - Saatchi & Saatchi Wellness has hired Hensley Evans to serve as the firm's executive vice president, director of analytics and digital strategy. Comments

Capri Sun Invites Kids on Epic Adventure

caprisun-epicpromo-pouch Mar 20, 2013 - The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids. Comments

Tide Turns Onion Article Into Meta Video

tide-22 Jun 5, 2012 - Digitas copywriter, once in The Lemonheads, apes Poison's Bret Michaels for the detergent brand. Comments

Interactive Marketing: A Crash Course

Jan 21, 2011 - Lessons from Hyper Island's three-day class for creative professionals. Comments

Toyota Pushes 'Auto-Biography' Facebook Campaign

Aug 2, 2010 - Encourages owners to share personal stories on Facebook. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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