Marketing News & Expert Advice
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salesforce
What Does Salesforce's ExactTarget Acquisition Mean for Marketers?
Oct 3, 2013 - Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers? Comments
Digital Leaders React to the Salesforce/ExactTarget Monster Deal
Jun 13, 2013 -
Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry.
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Salesforce Acquires ExactTarget for $2.5B
Jun 5, 2013 -
Salesforce made its largest acquisition to date with a $2.5 billion deal to purchase ExactTarget.
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Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’
Apr 24, 2013 -
How close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways.
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FirstRain Integrates Analytics and Collaboration for Salesforce.com
Apr 24, 2013 -
The move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that data within their existing Salesforce workflow.
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76% of the World's Largest SaaS Companies Use Marketing Automation
Apr 9, 2013 -
What can we learn from the large SaaS companies that have generated so much buzz in recent years?
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The Convergence of Experience Management and Insight
Mar 20, 2013 -
Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, production, and analysis in one place.
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FirstRain Partners With Salesforce on Touch Platform
Mar 12, 2013 -
FisrtRain's recently unveiled software will build on the Salesforce Touch Platform by adding customer intelligence solutions to Touch.
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Salesforce Expands Marketing Cloud Capabilities
Oct 22, 2012 -
Salesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features.
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