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Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’

Susan Kuchinskas  |  Social Media

Apr 24, 2013 - How close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways. Comments

Matt Kapko  |  Strategies

FirstRain Integrates Analytics and Collaboration for Salesforce.com

firstrainsalesforce Apr 24, 2013 - The move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that data within their existing Salesforce workflow. Comments

Mathew Sweezey  |  Marketing Automation

76% of the World's Largest SaaS Companies Use Marketing Automation

saas-april Apr 9, 2013 - What can we learn from the large SaaS companies that have generated so much buzz in recent years? Comments

Andrea Fishman  |  Data-Driven Marketing

The Convergence of Experience Management and Insight

experience Mar 20, 2013 - Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, production, and analysis in one place. Comments

James Dohnert  |  Strategies

FirstRain Partners With Salesforce on Touch Platform

firstrain Mar 12, 2013 - FisrtRain's recently unveiled software will build on the Salesforce Touch Platform by adding customer intelligence solutions to Touch. Comments

Mary Lisbeth D'Amico  |  Publishing

Salesforce Expands Marketing Cloud Capabilities

Clouds jigsaw Oct 22, 2012 - Salesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features. Comments

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