salesforce

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Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

Jun 27, 2014 - The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges completely. Comments

Microsoft Tops LinkedIn's List of Most Influential Tech Brands

microsoftcompany Jun 19, 2014 - The company was the highest-ranked tech brand on LinkedIn’s very first list of the 10 most influential global brands. Comments

LinkedIn Launches Partner Programs to Enhance Content Marketing Efforts

linkedin-suapipartners1 Apr 24, 2014 - LinkedIn says its new Sponsored Updates Partners and Content Partners programs will help brands build stronger relationships with their target audiences. Comments

Educational Initiative B2Beacon Launches to Assist B2B Digital Marketers

b2b Dec 17, 2013 - B2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”; how-to guides, as well as insights and case studies from the front lines. Comments

What Does Salesforce's ExactTarget Acquisition Mean for Marketers?

Two people shaking hands Oct 3, 2013 - Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers? Comments

Digital Leaders React to the Salesforce/ExactTarget Monster Deal

salesforcecloud Jun 13, 2013 - Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry. Comments

Salesforce Acquires ExactTarget for $2.5B

Handshake Jun 5, 2013 - Salesforce made its largest acquisition to date with a $2.5 billion deal to purchase ExactTarget. Comments

Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’

geico-mutombo-articles-7 Apr 24, 2013 - How close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways. Comments

FirstRain Integrates Analytics and Collaboration for Salesforce.com

firstrainsalesforce Apr 24, 2013 - The move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that data within their existing Salesforce workflow. Comments

76% of the World's Largest SaaS Companies Use Marketing Automation

saas-april Apr 9, 2013 - What can we learn from the large SaaS companies that have generated so much buzz in recent years? Comments

The Convergence of Experience Management and Insight

experience Mar 20, 2013 - Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, production, and analysis in one place. Comments

FirstRain Partners With Salesforce on Touch Platform

firstrain Mar 12, 2013 - FisrtRain's recently unveiled software will build on the Salesforce Touch Platform by adding customer intelligence solutions to Touch. Comments

Salesforce Expands Marketing Cloud Capabilities

Clouds jigsaw Oct 22, 2012 - Salesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features. Comments

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