Jun 23, 2014 - By acquiring co-browsing software maker LiveLOOK, Oracle will enable agencies to better engage with clients and solve problems more efficiently. Comments
Jun 20, 2014 - The SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events. Comments
Apr 7, 2014 - During last week's ClickZ Live New York, Adriel Sanchez of SAP shared 10 lessons from SAP's inbound marketing program. Comments
Jun 7, 2013 - How do brand marketers manage their agencies when things don't work out? Comments
Nov 20, 2012 - Online publication Business Insider has partnered with business management software company SAP in a larger deployment of a branded content initiative. Comments
May 24, 2012 - Ad agency, ad tech vendors ramp up their offerings. Comments
May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments
Aug 16, 2011 - Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Comments
Nov 12, 2010 - Advertisers can produce a blog on Forbes.com, connecting directly to readers. Will readers buy that? Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014