Testing How Personalized Content Improves Customer Experience [#CZLNY]

Mar 31, 2015 - In his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experience. Comments

VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

20nov14-czlbkk-crispin-sheridan-pic Nov 20, 2014 - In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Comments

SAP Harnesses Facebook Data to Boost Personalized Marketing

Facebook thumbs up Nov 11, 2014 - Marketers will now be able to better target campaigns with the use of customer data on HANA. Comments

Oracle Purchases LiveLOOK, Enhances Ad Agency/ Client Experience

oraclelogo Jun 23, 2014 - By acquiring co-browsing software maker LiveLOOK, Oracle will enable agencies to better engage with clients and solve problems more efficiently. Comments

SnappyTV Acquisition and GIF Support Mean New Ad Opportunities on Twitter

snappytv Jun 20, 2014 - The SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events. Comments

#CZLNY: 5 Valuable Lessons From SAP's Inbound Marketing Program

inbound-marketing Apr 7, 2014 - During last week's ClickZ Live New York, Adriel Sanchez of SAP shared 10 lessons from SAP's inbound marketing program. Comments

Choosing a Digital Agency: Advice From SAP and Adidas [Video]

sesshfeatured Jun 7, 2013 - How do brand marketers manage their agencies when things don't work out? Comments

SAP Launches Branded Blog on Business Insider

SAP building Nov 20, 2012 - Online publication Business Insider has partnered with business management software company SAP in a larger deployment of a branded content initiative. Comments

Omnicom, Oracle, and SAP Make Key Acquisitions

May 24, 2012 - Ad agency, ad tech vendors ramp up their offerings. Comments

Facebook Shows Fast Growth in Brand Value

millwardbrown2012 May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments

ClickZ Connected Marketing Awards 2011 Winners Announced

Aug 16, 2011 - Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Comments

Forbes Media's Publishing Mashup: Ad Blogs

Nov 12, 2010 - Advertisers can produce a blog on, connecting directly to readers. Will readers buy that? Comments

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