SapientNitro

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Is Monetization the Next Step for Virtual Reality?

Apr 24, 2015 - A number of brands have tested out virtual reality (VR) on a small scale, but few have monetized it. Now, tech companies have started collaborating with ad agencies to envision a role for VR in e-commerce. Comments

ClickZ's South by Southwest Industry Preview

sxsw-l Mar 12, 2015 - ClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Austin, Texas, from March 13 to 17. Comments

Big Data and the CMO: Only the Tech-Savvy Survive

cmo-purchase-funnel-big-data Jan 27, 2015 - As chief marketing officers (CMOs) spend more of their budgets than ever before on data and technology, the line between CMO and chief intelligence officer (CIO) is beginning to blur. Comments

SapientNitro Is Redefining the Role of CMTO With Own University

19nov2014-sapientnitrocmto-pic Jan 19, 2015 - As specialized digital agencies go outward to meet talent demands in marketing and technology, SapientNitro is looking within. Comments

The Internet of Things Could Make Marketing "Magical"

samsung-video-screenshot Jan 7, 2015 - In his CES keynote, Samsung's CEO said that the Internet of Things will soon be an everyday reality. To adapt to the new reality, marketers must remain flexible to stay relevant. Comments

What Should Digital Marketers Closely Watch at CES 2015?

cesimage Jan 6, 2015 - Industry professionals from Tribal Worldwide, Havas Worldwide, SapientNitro, BBDO, and Isobar US predict that wearables, autonomous cars, data insights, virtual reality (VR), and the Internet of things will be the top trends for this year’s Consumer... Comments

Publicis Acquires Sapient to the Tune of $3.7 Billion

publicis-groupe-logo Nov 3, 2014 - Global advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of beefing up its digital offerings. Comments

Whole Foods' Experiential Campaign Educates and Engages Consumers

shutterstock-189320708 Oct 31, 2014 - SapientNitro's Second Story installed four interactive displays at the newest Whole Foods Market to teach consumers about the food they buy, and about the people who provide it. Comments

Can Social Media Save "Old, White, and Male" Baseball?

shutterstock-225279382 Oct 28, 2014 - As World Series viewership declines, SapientNitro's CMO Bill Kanarick urges baseball to go digital in order to stay relevant to a younger, plugged-in audience. Comments

Storyscaping is the New Digital Storytelling, Says SapientNitro

storybooks Mar 20, 2014 - Storyscaping is a new-age approach to digital marketing, according to SapientNitro’s Gaston Legorburu and Darren McColl. Watch video to understand what it is, as well as how it has influenced advertising campaigns. Comments

SXSW 2014: Hottest Topics to Include Wearables, Data, and More Wearables

sxsw-banner Mar 6, 2014 - ClickZ asks a number of industry leaders what they expect the biggest topics of conversation at this year's South By Southwest will be. Unsurprisingly, wearables is a popular theme. Comments

Cannes Lions 2013 Preview: What's the Word on the Croisette?

canneslions Jun 10, 2013 - With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thoughts on what to expect from Cannes Lions 2013. Comments

VIDEO: SapientNitro Pushes Digital Into Physical Places

chriscobb May 15, 2013 - Chris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently. Comments

Digital Proxies Hype Addictive Qualities of Black Ops Map Pack

replacer-lockup-04-5 Apr 17, 2013 - Activision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer, a digital proxie who offers to take over a fan's life, allowing him more time to play the game. Comments

X Games Redesign Creates 100% Viewable Impressions

xgames-com-1 Jan 22, 2013 - ESPN unveiled the newly redesigned XGames.com, a mobile-forward destination for fans of extreme sports and the lifestyle that goes with them. It also released a new X Games mobile app that will provide second-screen companion features to be used while... Comments

Sapient Buys Analytics Firm (m)phasize

sapient1 Jan 10, 2013 - Business consultancy company, Sapient, has acquired (m)PHASIZE , a Westport, CT-based cross-channel marketing analytics firm for an undisclosed sum. Comments

SapientNitro on 2013 Digital Marketing Trends in India

sapientnitro Jan 9, 2013 - SapientNitro director of marketing strategy says big data will be big in India this year. Comments

MSP Airport Seeks to Lighten Travel With Digital Apps

msp Dec 14, 2012 - The airport at holiday time can be a less than joyful experience, between long lines, travel delays and security pat downs. The Minneapolis St. Paul Airport (MSP) is hoping to enhance travelers' experience-both at holiday time and year round-with the... Comments

SapientNitro Hires Former BBDO CEO

chris-hall Nov 20, 2012 - SapientNitro has appointed Chris Hall as the agency's managing director of the Southeast region. Based in Atlanta, he will report to Alan Wexler, executive vice president and managing director of SapientNitro in North America and Europe. Comments

SapientNitro Snaps Up Interactive Shop Second Story

second-story Nov 9, 2012 - Digital agency SapientNitro has acquired Portland-based Second Story, an interactive studio that focuses on merging digital interactivity into physical environments. Comments

LensCrafters Uses Social Sharing to Jazz Up In-Store Experience

lenscrafters2 Oct 9, 2012 - SapientNitro worked with LensCrafters to digitize the in-store experience. The agency claims most retailers it studied recently did a poor job of enhancing the real-world with digital elements. Comments

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