What's left for humans to do?: Four takeaways from SXSW

What's left for humans to do?: Four takeaways from SXSW

8y Zachary Jean Paradis

What's left for humans to do?: Four takeaways from...

ClickZ missed SXSW this year, but luckily, SapientNitro's Zachary Jean Paradis was there to give us the lowdown. Here are his main takeaways from Tex...

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Case study: How MasterCard is disrupting the disruptors

Case study: How MasterCard is disrupting the disruptors

8y Mike O'Brien

Case study: How MasterCard is disrupting the disru...

VR and mobile payments have the potential to completely alter the way we watch videos and make purchases. MasterCard plans to disrupt both disruptors,...

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Throwback Thursday: Minnesota pride for SapientNitro's John Biondi

Throwback Thursday: Minnesota pride for SapientNitro's John Biondi

8y Mike O'Brien

Throwback Thursday: Minnesota pride for SapientNit...

A favorite ad John Biondi, Midwest creative lead at SapientNitro, is the 1999 campaign that helped Target transcend being "every bit as cool as the do...

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What can virtual reality mean for e-commerce? A CES demo gives us a glimpse

What can virtual reality mean for e-commerce? A CES demo gives us a glimpse

8y Mike O'Brien

What can virtual reality mean for e-commerce? A CE...

As virtual reality becomes more accessible, it's getting out of its novelty phase. But could it disrupt e-commerce? A very cool experience at CES in V...

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Thinking beyond the headset: 3 ways brands can utilize virtual reality

Thinking beyond the headset: 3 ways brands can utilize virtual reality

8y Yuyu Chen

Thinking beyond the headset: 3 ways brands can uti...

Regardless of its gaming roots, virtual reality has grown and will continue to play a significant role in e-commerce, storytelling and social media. R...

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Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have new marketing leaders

Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have new marketing leaders

8y Yuyu Chen

Digital people on the move: StubHub and The Coffee...

StubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October...

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How will the IoT affect CPG brands?

How will the IoT affect CPG brands?

8y Mike O'Brien

How will the IoT affect CPG brands?

Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...

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What Produced Such Huge Gains for Facebook's Mobile Growth?

What Produced Such Huge Gains for Facebook's Mobile Growth?

9y Yuyu Chen

What Produced Such Huge Gains for Facebook's Mobil...

In Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts....

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SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality

SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality

9y Melanie White

SapientNitro Brings Downtown Manhattan to Cannes V...

In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Read More...

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VIDEO: Tinder CEO Reveals The Mystery Behind Swipe Right at Cannes

VIDEO: Tinder CEO Reveals The Mystery Behind Swipe Right at Cannes

9y ClickZ News Staff

VIDEO: Tinder CEO Reveals The Mystery Behind Swipe...

In the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe....

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Is Monetization the Next Step for Virtual Reality?

Is Monetization the Next Step for Virtual Reality?

9y Yuyu Chen

Is Monetization the Next Step for Virtual Reality?

A number of brands have tested out virtual reality (VR) on a small scale, but few have monetized it. Now, tech companies have started collaborating wi...

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ClickZ's South by Southwest Industry Preview

ClickZ's South by Southwest Industry Preview

9y Emily Alford

ClickZ's South by Southwest Industry Preview

ClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Aus...

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Big Data and the CMO: Only the Tech-Savvy Survive

Big Data and the CMO: Only the Tech-Savvy Survive

9y Emily Alford

Big Data and the CMO: Only the Tech-Savvy Survive

As chief marketing officers (CMOs) spend more of their budgets than ever before on data and technology, the line between CMO and chief intelligence of...

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SapientNitro Is Redefining the Role of CMTO With Own University

SapientNitro Is Redefining the Role of CMTO With Own University

9y Sophie Loras

SapientNitro Is Redefining the Role of CMTO With O...

As specialized digital agencies go outward to meet talent demands in marketing and technology, SapientNitro is looking within. Read More...

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The Internet of Things Could Make Marketing "Magical"

The Internet of Things Could Make Marketing "Magical"

9y Emily Alford

The Internet of Things Could Make Marketing "Magic...

In his CES keynote, Samsung's CEO said that the Internet of Things will soon be an everyday reality. To adapt to the new reality, marketers must remai...

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What Should Digital Marketers Closely Watch at CES 2015?

What Should Digital Marketers Closely Watch at CES 2015?

9y Yuyu Chen

What Should Digital Marketers Closely Watch at CES...

Industry professionals from Tribal Worldwide, Havas Worldwide, SapientNitro, BBDO, and Isobar US predict that wearables, autonomous cars, data insight...

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Publicis Acquires Sapient to the Tune of $3.7 Billion

Publicis Acquires Sapient to the Tune of $3.7 Billion

9y Emily Alford

Publicis Acquires Sapient to the Tune of $3.7 Bill...

Global advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of b...

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Whole Foods' Experiential Campaign Educates and Engages Consumers

Whole Foods' Experiential Campaign Educates and Engages Consumers

9y Mike O'Brien

Whole Foods' Experiential Campaign Educates and En...

SapientNitro's Second Story installed four interactive displays at the newest Whole Foods Market to teach consumers about the food they buy, and about...

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Can Social Media Save "Old, White, and Male" Baseball?

Can Social Media Save "Old, White, and Male" Baseball?

9y Emily Alford

Can Social Media Save "Old, White, and Male" Baseb...

As World Series viewership declines, SapientNitro's CMO Bill Kanarick urges baseball to go digital in order to stay relevant to a younger, plugged-in ...

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Storyscaping is the New Digital Storytelling, Says SapientNitro

Storyscaping is the New Digital Storytelling, Says SapientNitro

10y Melanie White

Storyscaping is the New Digital Storytelling, Says...

Storyscaping is a new-age approach to digital marketing, according to SapientNitro’s Gaston Legorburu and Darren McColl. Watch video to understand wha...

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SXSW 2014: Hottest Topics to Include Wearables, Data, and More Wearables

SXSW 2014: Hottest Topics to Include Wearables, Data, and More Wearables

10y Melanie White

SXSW 2014: Hottest Topics to Include Wearables, Da...

ClickZ asks a number of industry leaders what they expect the biggest topics of conversation at this year's South By Southwest will be. Unsurprisingly...

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Cannes Lions 2013 Preview: What's the Word on the Croisette?

Cannes Lions 2013 Preview: What's the Word on the Croisette?

11y Melanie White

Cannes Lions 2013 Preview: What's the Word on the ...

With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thou...

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VIDEO: SapientNitro Pushes Digital Into Physical Places

VIDEO: SapientNitro Pushes Digital Into Physical Places

11y Melanie White

VIDEO: SapientNitro Pushes Digital Into Physical P...

Chris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently. Read More...

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Digital Proxies Hype Addictive Qualities of Black Ops Map Pack

Digital Proxies Hype Addictive Qualities of Black Ops Map Pack

11y Susan Kuchinskas

Digital Proxies Hype Addictive Qualities of Black ...

Activision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer,...

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X Games Redesign Creates 100% Viewable Impressions

X Games Redesign Creates 100% Viewable Impressions

11y Susan Kuchinskas

X Games Redesign Creates 100% Viewable Impressions

ESPN unveiled the newly redesigned XGames.com, a mobile-forward destination for fans of extreme sports and the lifestyle that goes with them. It also ...

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Sapient Buys Analytics Firm (m)phasize

Sapient Buys Analytics Firm (m)phasize

11y Mary Lisbeth D'Amico

Sapient Buys Analytics Firm (m)phasize

Business consultancy company, Sapient, has acquired (m)PHASIZE , a Westport, CT-based cross-channel marketing analytics firm for an undisclosed sum. R...

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SapientNitro on 2013 Digital Marketing Trends in India

SapientNitro on 2013 Digital Marketing Trends in India

11y Adaline Lau

SapientNitro on 2013 Digital Marketing Trends in I...

SapientNitro director of marketing strategy says big data will be big in India this year. Read More...

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