Marketing News & Expert Advice
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SapientNitro
VIDEO: SapientNitro Pushes Digital Into Physical Places
May 15, 2013 - Chris Cobb, creative director at SapientNitro talks to ClickZ about some of the work the agency has been doing recently. Comments
Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA
Mar 19, 2012 - EBay hands its digital account to Digitas; 180LA president is promoted to global CEO. Comments
SapientNitro Ranks Highest for Mobile in Forrester Report
Jan 30, 2012 - Other top-ranked agencies are AKQA, Ogilvy, TribalDDB, and Razorfish. Comments
Vail Deploys 'Smart' Lift Passes for Social Sharing
Dec 22, 2011 -
Using RFID technology, skiers and snowboarders can share photos and track their progress on the slopes.
Comments
DAD's New Parent Is SapientNitro
Sep 8, 2011 - Boston ad company buys British house for $42 million. Comments
The Evolving Retail Experience
Aug 15, 2011 - Traditional media treats the consumer like a spectator. But consumers now expect more. Comments
Execs & Accounts: Arnold, SapientNitro, MRM
Jul 22, 2011 - Tim Allen Joins Arnold Worldwide, SapientNitro Wins LadBrokes. Comments
Social Storytelling: You, Me, and Angelina Jolie
Jul 22, 2011 - How six brands are using storytelling techniques. Comments
Agency Wins: SapientNitro Adds Activision Duties, T-Mobile USA Taps Big Fuel
Jul 11, 2011 - Assignment includes "Call of Duty" and "Skylanders" franchises. Comments
SapientNitro's Changes Evident in Work for Ram Trucks
Jun 30, 2011 -
Texans talk trucks in documentary-style videos.
Comments
Digital Proxies Hype Addictive Qualities of Black Ops Map Pack
Apr 17, 2013 -
Activision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer, a digital proxie who offers to take over a fan's life, allowing him more time to play the game.
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X Games Redesign Creates 100% Viewable Impressions
Jan 22, 2013 -
ESPN unveiled the newly redesigned XGames.com, a mobile-forward destination for fans of extreme sports and the lifestyle that goes with them. It also released a new X Games mobile app that will provide second-screen companion features to be used while...
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Sapient Buys Analytics Firm (m)phasize
Jan 10, 2013 -
Business consultancy company, Sapient, has acquired (m)PHASIZE , a Westport, CT-based cross-channel marketing analytics firm for an undisclosed sum.
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MSP Airport Seeks to Lighten Travel With Digital Apps
Dec 14, 2012 -
The airport at holiday time can be a less than joyful experience, between long lines, travel delays and security pat downs. The Minneapolis St. Paul Airport (MSP) is hoping to enhance travelers' experience-both at holiday time and year round-with the...
Comments
SapientNitro Hires Former BBDO CEO
Nov 20, 2012 -
SapientNitro has appointed Chris Hall as the agency's managing director of the Southeast region. Based in Atlanta, he will report to Alan Wexler, executive vice president and managing director of SapientNitro in North America and Europe.
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SapientNitro Snaps Up Interactive Shop Second Story
Nov 9, 2012 -
Digital agency SapientNitro has acquired Portland-based Second Story, an interactive studio that focuses on merging digital interactivity into physical environments.
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LensCrafters Uses Social Sharing to Jazz Up In-Store Experience
Oct 9, 2012 -
SapientNitro worked with LensCrafters to digitize the in-store experience. The agency claims most retailers it studied recently did a poor job of enhancing the real-world with digital elements.
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SapientNitro Pairs With Iota to Bring Consumer Data to Life
Sep 20, 2012 -
SapientNitro, an integrated agency, has joined with Chicago-based Iota to develop ways to gather and employ data to better understand how the virtual and the real interconnect.
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Digitas Hires for New York and Atlanta
Jul 27, 2012 - Elisa Steele moves to Skype, SapientNitro hires. Comments
Q&A: SapientNitro's Creative Chief Gaston Legorburu
Jun 5, 2012 -
Inside the creative petri dish of an agency that would rather not be called an agency.
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