Marketing News & Expert Advice
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SapientNitro
X Games Redesign Creates 100% Viewable Impressions
Jan 22, 2013 - ESPN unveiled the newly redesigned XGames.com, a mobile-forward destination for fans of extreme sports and the lifestyle that goes with them. It also released a new X Games mobile app that will provide second-screen companion features to be used while watching TV, as well as a full mobile website... Comments
Vail Deploys 'Smart' Lift Passes for Social Sharing
Dec 22, 2011 -
Using RFID technology, skiers and snowboarders can share photos and track their progress on the slopes.
Comments
DAD's New Parent Is SapientNitro
Sep 8, 2011 - Boston ad company buys British house for $42 million. Comments
The Evolving Retail Experience
Aug 15, 2011 - Traditional media treats the consumer like a spectator. But consumers now expect more. Comments
Execs & Accounts: Arnold, SapientNitro, MRM
Jul 22, 2011 - Tim Allen Joins Arnold Worldwide, SapientNitro Wins LadBrokes. Comments
Social Storytelling: You, Me, and Angelina Jolie
Jul 22, 2011 - How six brands are using storytelling techniques. Comments
Agency Wins: SapientNitro Adds Activision Duties, T-Mobile USA Taps Big Fuel
Jul 11, 2011 - Assignment includes "Call of Duty" and "Skylanders" franchises. Comments
SapientNitro's Changes Evident in Work for Ram Trucks
Jun 30, 2011 -
Texans talk trucks in documentary-style videos.
Comments
Sapient Buys Analytics Firm (m)phasize
Jan 10, 2013 -
Business consultancy company, Sapient, has acquired (m)PHASIZE , a Westport, CT-based cross-channel marketing analytics firm for an undisclosed sum.
Comments
MSP Airport Seeks to Lighten Travel With Digital Apps
Dec 14, 2012 -
The airport at holiday time can be a less than joyful experience, between long lines, travel delays and security pat downs. The Minneapolis St. Paul Airport (MSP) is hoping to enhance travelers' experience-both at holiday time and year round-with the...
Comments
SapientNitro Hires Former BBDO CEO
Nov 20, 2012 -
SapientNitro has appointed Chris Hall as the agency's managing director of the Southeast region. Based in Atlanta, he will report to Alan Wexler, executive vice president and managing director of SapientNitro in North America and Europe.
Comments
SapientNitro Snaps Up Interactive Shop Second Story
Nov 9, 2012 -
Digital agency SapientNitro has acquired Portland-based Second Story, an interactive studio that focuses on merging digital interactivity into physical environments.
Comments
LensCrafters Uses Social Sharing to Jazz Up In-Store Experience
Oct 9, 2012 -
SapientNitro worked with LensCrafters to digitize the in-store experience. The agency claims most retailers it studied recently did a poor job of enhancing the real-world with digital elements.
Comments
SapientNitro Pairs With Iota to Bring Consumer Data to Life
Sep 20, 2012 -
SapientNitro, an integrated agency, has joined with Chicago-based Iota to develop ways to gather and employ data to better understand how the virtual and the real interconnect.
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Digitas Hires for New York and Atlanta
Jul 27, 2012 - Elisa Steele moves to Skype, SapientNitro hires. Comments
Q&A: SapientNitro's Creative Chief Gaston Legorburu
Jun 5, 2012 -
Inside the creative petri dish of an agency that would rather not be called an agency.
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Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA
Mar 19, 2012 - EBay hands its digital account to Digitas; 180LA president is promoted to global CEO. Comments
SapientNitro Ranks Highest for Mobile in Forrester Report
Jan 30, 2012 - Other top-ranked agencies are AKQA, Ogilvy, TribalDDB, and Razorfish. Comments
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
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April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
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April 18, 2013
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e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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