SapientNitro on 2013 Digital Marketing Trends in India

Jan 9, 2013 - SapientNitro director of marketing strategy says big data will be big in India this year. Comments

MSP Airport Seeks to Lighten Travel With Digital Apps

msp Dec 14, 2012 - The airport at holiday time can be a less than joyful experience, between long lines, travel delays and security pat downs. The Minneapolis St. Paul Airport (MSP) is hoping to enhance travelers' experience-both at holiday time and year round-with the... Comments

SapientNitro Hires Former BBDO CEO

chris-hall Nov 20, 2012 - SapientNitro has appointed Chris Hall as the agency's managing director of the Southeast region. Based in Atlanta, he will report to Alan Wexler, executive vice president and managing director of SapientNitro in North America and Europe. Comments

SapientNitro Snaps Up Interactive Shop Second Story

second-story Nov 9, 2012 - Digital agency SapientNitro has acquired Portland-based Second Story, an interactive studio that focuses on merging digital interactivity into physical environments. Comments

LensCrafters Uses Social Sharing to Jazz Up In-Store Experience

lenscrafters2 Oct 9, 2012 - SapientNitro worked with LensCrafters to digitize the in-store experience. The agency claims most retailers it studied recently did a poor job of enhancing the real-world with digital elements. Comments

SapientNitro Pairs With Iota to Bring Consumer Data to Life

sapient-bill-kanarik Sep 20, 2012 - SapientNitro, an integrated agency, has joined with Chicago-based Iota to develop ways to gather and employ data to better understand how the virtual and the real interconnect. Comments

Digitas Hires for New York and Atlanta

Jul 27, 2012 - Elisa Steele moves to Skype, SapientNitro hires. Comments

Q&A: SapientNitro's Creative Chief Gaston Legorburu

gaston-sapientnitro Jun 5, 2012 - Inside the creative petri dish of an agency that would rather not be called an agency. Comments

Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA

Mar 19, 2012 - EBay hands its digital account to Digitas; 180LA president is promoted to global CEO. Comments

SapientNitro Ranks Highest for Mobile in Forrester Report

Jan 30, 2012 - Other top-ranked agencies are AKQA, Ogilvy, TribalDDB, and Razorfish. Comments

Vail Deploys 'Smart' Lift Passes for Social Sharing

vailresorts4 Dec 22, 2011 - Using RFID technology, skiers and snowboarders can share photos and track their progress on the slopes. Comments

DAD's New Parent Is SapientNitro

Sep 8, 2011 - Boston ad company buys British house for $42 million. Comments

The Evolving Retail Experience

Aug 15, 2011 - Traditional media treats the consumer like a spectator. But consumers now expect more. Comments

Execs & Accounts: Arnold, SapientNitro, MRM

Jul 22, 2011 - Tim Allen Joins Arnold Worldwide, SapientNitro Wins LadBrokes. Comments

Social Storytelling: You, Me, and Angelina Jolie

Jul 22, 2011 - How six brands are using storytelling techniques. Comments

Agency Wins: SapientNitro Adds Activision Duties, T-Mobile USA Taps Big Fuel

Jul 11, 2011 - Assignment includes "Call of Duty" and "Skylanders" franchises. Comments

SapientNitro's Changes Evident in Work for Ram Trucks

ram-trucks Jun 30, 2011 - Texans talk trucks in documentary-style videos. Comments

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