Say Media

saymedia-chart2012

Nearly a Third of Likely Voters Ignore Live TV

Aug 15, 2012 - Video ad firm Say Media updated its 2011 study with new findings that also showed smartphone usage is up in Florida and Ohio battlegrounds. Comments

Marketing News Roundup: SAY Media, PM Digital, T3

Jul 16, 2012 - SAY Media names new president, PM Digital acquires Zeta Interactive. Comments

Odwalla Leads Launch of Say Media's Gardenista

gardenista-odwalla May 23, 2012 - Odwalla campaign also includes ads on Nat Geo and Facebook. Comments

Dogster Revamp Brings a Magazine's Design Ethic

dogster Mar 19, 2012 - Publisher Say Media is big on clean page designs, where ads and content commingle. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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