Marketing News & Expert Advice
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Scvngr
Big Brands Take Motley Routes to Mobile Loyalty
Jun 6, 2012 - American Eagle, Denny's, and Sovereign approach on-the-go consumers in distinctly varied ways. Comments
Geo-Deals Battle Royale: Groupon vs. Facebook vs... Scvngr?
May 16, 2011 -
Web and mobile players clash in the discounts space.
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Teens Roll Their Eyes at Foursquare, Facebook Places
May 9, 2011 -
U.K. study finds 58 percent of 11- to 18-year-olds see no value in location-based services.
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Reebok's Mobile Program Goes Geo-Social
May 2, 2011 -
Brand's first location-based foray offers Scvngr users $10 off shoe purchases.
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SXSWi Ends: Geo-Social Maturity, Celeb Influencers, Big Crowds
Mar 16, 2011 -
Mobile marketing and celebrities take center stage. Who was this year's wunderkind?
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Scvngr CEO Says Location Can Be '10X' Bigger Than Social [Video]
Mar 12, 2011 -
At SXSWi, young geo-social exec packs a punch with marketing examples.
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Nissan Test-Drives Newly Funded Scvngr
Jan 4, 2011 -
Carmaker looks to target young adults who may be interested in purchasing its compact "Juke" model.
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Big Brands Check in the New Year
Dec 31, 2010 -
Brands like Bravo, American Eagle Outfitters, and MTV have opted to use check-ins to reward users while ringing in 2011.
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Scvngr Checks In With NYC Before Facebook Places Grows
Nov 8, 2010 -
Location-based service introduces a platform for small businesses in New York City.
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The Celtics' Scvngr Slam Dunk: Season Tickets Worth $6,000
Oct 4, 2010 -
The NBA team will give away two season tickets on the geo-social platform, while offering other lucrative prizes during a three-week campaign this month.
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SCVNGR Hits Deep Notes on Facebook Places
Sep 23, 2010 -
While targeting local businesses, the geo-social brand has integrated into Facebook's platform in a deeper fashion than Foursquare, Gowalla, or any other location-based company.
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Scvngr CEO: 'LevelUp Should Be The Bigger Business'
Mar 11, 2012 -
Seth Priebatsch's firm appears to be pivoting from Foursquare's turf to Groupon's.
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Agency: Brands Are Still Keen on Location-Based Marketing
Feb 17, 2012 - Rockfish talks about the future of mobile; MomentFeed bets on it. Comments
Amex's Digital Wallet Goes to China
Jan 18, 2012 -
The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr.
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How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011
Dec 27, 2011 -
After a year of innovation, next year promises more mobile payment disruption.
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Foursquare Rivals Test New Strategies
Oct 31, 2011 -
Booyah pivots toward Zynga-like games; Gowalla and others assess alternatives to check-ins.
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Chevy to Give Away 27 Cars With Scvngr
Oct 19, 2011 -
Automaker launches nationwide geo-social campaign.
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GameStop And Coke Launch National Scvngr Campaign
Sep 29, 2011 -
It's the largest brand activation yet for the geo-social app.
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Sports Authority Expands Shopkick Play Fourfold
Aug 17, 2011 -
Toys "R" Us joins a slew of major chains trialing the "walk-ins" app.
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Why Buffalo Wild Wings Takes Geo-Social Seriously
Jun 15, 2011 -
Restaurant chain scores 200,000 Scvngr participants as second campaign begins.
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Subway Tests Scvngr in First LBS Partnership
Jun 3, 2011 -
Sandwich brand, Sears, and Swatch launch campaigns.
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