Big Brands Take Motley Routes to Mobile Loyalty

Big Brands Take Motley Routes to Mobile Loyalty

12y Christopher Heine

Big Brands Take Motley Routes to Mobile Loyalty

American Eagle, Denny's, and Sovereign approach on-the-go consumers in distinctly varied ways. Read More...

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Scvngr CEO: 'LevelUp Should Be The Bigger Business'

Scvngr CEO: 'LevelUp Should Be The Bigger Business'

12y Christopher Heine

Scvngr CEO: 'LevelUp Should Be The Bigger Business...

Seth Priebatsch's firm appears to be pivoting from Foursquare's turf to Groupon's. Read More...

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Agency: Brands Are Still Keen on Location-Based Marketing

Agency: Brands Are Still Keen on Location-Based Marketing

12y Christopher Heine

Agency: Brands Are Still Keen on Location-Based Ma...

Rockfish talks about the future of mobile; MomentFeed bets on it. Read More...

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Amex's Digital Wallet Goes to China

Amex's Digital Wallet Goes to China

12y Christopher Heine

Amex's Digital Wallet Goes to China

The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr. Read More...

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How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011

How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011

12y Christopher Heine

How Amex, Foursquare, and Others Advanced the Digi...

After a year of innovation, next year promises more mobile payment disruption. Read More...

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Foursquare Rivals Test New Strategies

Foursquare Rivals Test New Strategies

12y Christopher Heine

Foursquare Rivals Test New Strategies

Booyah pivots toward Zynga-like games; Gowalla and others assess alternatives to check-ins. Read More...

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Chevy to Give Away 27 Cars With Scvngr

Chevy to Give Away 27 Cars With Scvngr

12y Christopher Heine

Chevy to Give Away 27 Cars With Scvngr

Automaker launches nationwide geo-social campaign. Read More...

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GameStop And Coke Launch National Scvngr Campaign

GameStop And Coke Launch National Scvngr Campaign

13y Christopher Heine

GameStop And Coke Launch National Scvngr Campaign

It's the largest brand activation yet for the geo-social app. Read More...

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Sports Authority Expands Shopkick Play Fourfold

Sports Authority Expands Shopkick Play Fourfold

13y Christopher Heine

Sports Authority Expands Shopkick Play Fourfold

Toys "R" Us joins a slew of major chains trialing the "walk-ins" app. Read More...

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Why Buffalo Wild Wings Takes Geo-Social Seriously

Why Buffalo Wild Wings Takes Geo-Social Seriously

13y Christopher Heine

Why Buffalo Wild Wings Takes Geo-Social Seriously

Restaurant chain scores 200,000 Scvngr participants as second campaign begins. Read More...

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Subway Tests Scvngr in First LBS Partnership

Subway Tests Scvngr in First LBS Partnership

13y Christopher Heine

Subway Tests Scvngr in First LBS Partnership

Sandwich brand, Sears, and Swatch launch campaigns. Read More...

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Geo-Deals Battle Royale: Groupon vs. Facebook vs... Scvngr?

Geo-Deals Battle Royale: Groupon vs. Facebook vs... Scvngr?

13y Christopher Heine

Geo-Deals Battle Royale: Groupon vs. Facebook vs.....

Web and mobile players clash in the discounts space. Read More...

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Teens Roll Their Eyes at Foursquare, Facebook Places

Teens Roll Their Eyes at Foursquare, Facebook Places

13y Christopher Heine

Teens Roll Their Eyes at Foursquare, Facebook Plac...

U.K. study finds 58 percent of 11- to 18-year-olds see no value in location-based services. Read More...

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Reebok's Mobile Program Goes Geo-Social

Reebok's Mobile Program Goes Geo-Social

13y Christopher Heine

Reebok's Mobile Program Goes Geo-Social

Brand's first location-based foray offers Scvngr users $10 off shoe purchases. Read More...

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SXSWi Ends: Geo-Social Maturity, Celeb Influencers, Big Crowds

SXSWi Ends: Geo-Social Maturity, Celeb Influencers, Big Crowds

13y Christopher Heine

SXSWi Ends: Geo-Social Maturity, Celeb Influencers...

Mobile marketing and celebrities take center stage. Who was this year's wunderkind? Read More...

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Scvngr CEO Says Location Can Be '10X' Bigger Than Social [Video]

Scvngr CEO Says Location Can Be '10X' Bigger Than Social [Video]

13y Christopher Heine

Scvngr CEO Says Location Can Be '10X' Bigger Than ...

At SXSWi, young geo-social exec packs a punch with marketing examples. Read More...

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Nissan Test-Drives Newly Funded Scvngr

Nissan Test-Drives Newly Funded Scvngr

13y Christopher Heine

Nissan Test-Drives Newly Funded Scvngr

Carmaker looks to target young adults who may be interested in purchasing its compact "Juke" model. Read More...

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Big Brands Check in the New Year

Big Brands Check in the New Year

13y Lisa Lacy

Big Brands Check in the New Year

Brands like Bravo, American Eagle Outfitters, and MTV have opted to use check-ins to reward users while ringing in 2011. Read More...

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Scvngr Checks In With NYC Before Facebook Places Grows

Scvngr Checks In With NYC Before Facebook Places Grows

13y Christopher Heine

Scvngr Checks In With NYC Before Facebook Places G...

Location-based service introduces a platform for small businesses in New York City. Read More...

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The Celtics' Scvngr Slam Dunk: Season Tickets Worth $6,000

The Celtics' Scvngr Slam Dunk: Season Tickets Worth $6,000

14y Christopher Heine

The Celtics' Scvngr Slam Dunk: Season Tickets Wort...

The NBA team will give away two season tickets on the geo-social platform, while offering other lucrative prizes during a three-week campaign this mon...

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SCVNGR Hits Deep Notes on Facebook Places

SCVNGR Hits Deep Notes on Facebook Places

14y Christopher Heine

SCVNGR Hits Deep Notes on Facebook Places

While targeting local businesses, the geo-social brand has integrated into Facebook's platform in a deeper fashion than Foursquare, Gowalla, or any ot...

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