Sears

personalization

The Future Is Personalized

Jun 4, 2015 - Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic, wearables and branded content. Comments

Sears Aims to Boost Business by Keeping Customers at the Curb

shutterstock-189193784 Sep 23, 2014 - Sears' Shop Your Way allows customers to make returns and exchanges from inside their vehicles by integrating the company's website, mobile app, and brick-and-mortar stores. Comments

Amazon and Google: Friends, Enemies or Frenemies?

shutterstock-140244619-1 Sep 18, 2014 - Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords. Comments

ClickZ Connected Marketing Awards 2011 Winners Announced

Aug 16, 2011 - Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Comments

Subway Tests Scvngr in First LBS Partnership

subway Jun 3, 2011 - Sandwich brand, Sears, and Swatch launch campaigns. Comments

Sears Recruits 'Blue Blogger Crew' for CES

Jan 4, 2011 - Retailer may use its newly formed blogger relationships as a promotional vehicle throughout 2011. Comments

Social Media Influenced Just 5% to Visit Retail Sites

netflix Dec 29, 2010 - ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Comments

Sears Tests 'Group Liking' on Facebook

sears222 Dec 3, 2010 - If enough Facebook users 'like' a proposed deal, it's unlocked for purchase. Comments

How Top Retailers Used Twitter on Black Friday

macys-twitter-holiday Nov 30, 2010 - BestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep. Comments

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