Segmentation

pr-measurement

3 Actionable Ways for PR Pros to Measure Better

Apr 15, 2014 - PR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionable and give PR a seat at the strategy table. Comments

Is Big Data Really Working for Marketers?

big-data-screen Apr 8, 2014 - At a roundtable discussion at ClickZ Live New York last week, the question of whether or not Big Data, or any data analytics at all, are working for marketers was addressed. Comments

Pinterest and Ads Tie the Knot – Strategies to Prepare You for Promoted Pins

sample-promoted-pin Apr 4, 2014 - Pinterest is the latest social network to wed paid ads, so it's time for media buyers to prepare for this next wave of social media marketing. Here are a few tips to get you started. Comments

#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile

google-promotions-tab Apr 3, 2014 - Subtle and strategic email optimizations can potentially make you millions of dollars. Here are the areas that should be top of mind for email marketers these days. Comments

7 Strategies to Optimize Your Email Marketing Campaign

email-marketing-help-improve-sales Mar 28, 2014 - Don't miss out on potential sales because you failed to optimize your mailings - here are seven strategies that will help you to get the most out of your email marketing campaigns. Comments

Why Did Facebook Spend $19 Billion on WhatsApp but Not $185K on .Facebook?

facebook-f-2013 Mar 26, 2014 - How could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas of what Facebook could have done with .Facebook. Comments

Is What’s Old Really New in Direct Marketing?

direct-marketing Mar 25, 2014 - Many successful multi-channel marketers are finding out that our roots in good old direct and database marketing are powerful assets in our new "big data" world. Comments

Stop Treating All Cart-Abandoners the Same Way

e-commerce-keyboard-cart-shopping-online Feb 11, 2014 - A recent study found that among cart-abandoners, those who frequently purchased online and those who rarely purchased wanted to be marketed to in different ways. Comments

Measure Better -- Segmentation Analysis Applied to Email

segmentationsigns1 Feb 4, 2014 - Conducting segmentation analysis can allow you to better understand engagement and conversion in email marketing, and help you to better market your brand in the future. Comments

Average Isn't Good Enough: Segment or Die!

social-analytics Oct 31, 2013 - Average-based metrics to measure digital marketing effectiveness or understand consumer behavior simply aren't good enough. Columnist Neil Mason explains why you must segment or die! Comments

Uncovering Your Secret Stash of Marketing Data to Improve Segmentation & Targeting

secret Oct 15, 2013 - Companies fail to take advantage data from offline customers, social channels, other ad campaigns and elsewhere. How can you put this data to better use? Comments

Gaining Better Insights Through Segmentation

scientific-market-segmentation Sep 24, 2013 - Segmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it. Comments

Your Email Marketing Program on Autopilot – 5 Easy Steps

emailautomation May 2, 2012 - Consider these steps to deploy and manage your email campaigns. Comments

People Aren't Opening the E-mails We Send Them, Are We Relevant?

roi Mar 1, 2011 - Targeted email campaigns can generate a four-time increase in monthly revenue and these are the steps you can take to be more relevant to consumers. Comments

Segmenting Your Data to Drive Conversion

conversion21 Nov 9, 2010 - Digital analytics only give an overview of what's happening to the campaign. To drive results, optimise in the following ways. Comments

Making Your Data Work for You

data Oct 26, 2010 - Analytics can be used effectively to cut through the data 'noise' and pinpoint what really drives your customers' behaviour. Comments

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