Segmentation

Gaining Better Insights Through Segmentation

Sep 24, 2013 - Segmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it. Comments

Ohad Hecht | Email Marketing

Your Email Marketing Program on Autopilot – 5 Easy Steps

May 2, 2012 - Consider these steps to deploy and manage your email campaigns. Comments

Darren Fifield | Email Marketing

People Aren't Opening the E-mails We Send Them, Are We Relevant?

Mar 1, 2011 - Targeted email campaigns can generate a four-time increase in monthly revenue and these are the steps you can take to be more relevant to consumers. Comments

Madhu Malkani | Asia

Segmenting Your Data to Drive Conversion

Nov 9, 2010 - Digital analytics only give an overview of what's happening to the campaign. To drive results, optimise in the following ways. Comments

Mohammed Sirajuddeen | Analyzing Customer Data

Making Your Data Work for You

Oct 26, 2010 - Analytics can be used effectively to cut through the data 'noise' and pinpoint what really drives your customers' behaviour. Comments

COMMENTS

UPCOMING EVENTS

November 4-7, 2013

December 2-4, 2013

February 10-13, 2014

March 19, 2014

Mar 31-Apr 3, 2014

WEBINARS

Link Building FAQ's
October 8, 2013

1:00pm ET / 10:00am PT
5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013

1:00pm ET / 10:00am PT
Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013

1:00pm ET / 10:00am PT

White Papers

A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013
Adapt marketing for multiple devices
Sitecore
September 23, 2013

Jobs

SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
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Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
Search Analyst
Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...