SEM

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Don’t Just "Bolt on" Email

Aug 11, 2014 - Your email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve a successful overall marketing strategy. Comments

Agencies Need to Liberate Search From Its "Tactical" Silo

search-marketing-1 May 9, 2014 - Search marketing is undeniably complicated. The good news is that there are some agencies that have not only mastered the details but are prepared to fully embrace search's strategic importance in driving all marketing success today. Comments

A 12-Month Journey to Launching a Content Marketing Program

content Apr 28, 2014 - Content marketing still battles for internal buy-in even among major brands. This is what one job portal in Asia learned from walking the talk in content development. Comments

Rakuten to Focus on Content Marketing in 2014 [Video]

rakuten Dec 23, 2013 - Adrien de Wolkoff, senior manager for Rakuten talks about the e-commerce giant's focus in content marketing and advice on managing search engine marketing for the region and worldwide. Comments

Cyber Monday 2013: Largest Online Spend in U.S. History

triggit-facebook-retargeting-cyber-monday-data Dec 6, 2013 - Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Comments

#SESCHI: Influx of Newbies Shows Maturity of Search Industry [SEMPO Survey]

salary-sacrifice Nov 6, 2013 - The new SEMPO 2013 Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. And that's good news. Comments

As the Buy Funnel Evolves, Here Are 4 SEM Metrics You Should Consider

conversion-funnel-strategies May 10, 2013 - If you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding budgets is slim. Comments

Performance Display for SEM Marketers

sem Dec 5, 2012 - Combine the power of intent, the scale of display, and the effectiveness of your well-designed creatives. Comments

Putting the Efficiency Into Your Success Metrics

keywords Mar 21, 2012 - One of the traps when focusing too much only on high converting keywords is that you may not realize where you are potentially wasting money on clicks. Comments

Search Marketing in 2012

searchandsocial Jan 10, 2012 - Consider these six tips for search marketing in the new year. Comments

The Six I-Principles of Digital Media Marketing

digitalmediamarketingfeatured Sep 27, 2011 - Consider these elements in digital planning to reach an increasingly fragmented media landscape. Comments

Display and Search Together: 'Never Say Never'

May 10, 2011 - Boost your campaign's ROI by integrating display and search. Comments

Does Your Web Site Stink?

Oct 14, 2005 - Does your site preserve the scent trails visitors follow? Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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