Jun 11, 2015 - Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China. Comments
May 5, 2015 - "Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing initiatives. Comments
Aug 11, 2014 - Your email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve a successful overall marketing strategy. Comments
May 9, 2014 - Search marketing is undeniably complicated. The good news is that there are some agencies that have not only mastered the details but are prepared to fully embrace search's strategic importance in driving all marketing success today. Comments
Apr 28, 2014 - Content marketing still battles for internal buy-in even among major brands. This is what one job portal in Asia learned from walking the talk in content development. Comments
Dec 23, 2013 - Adrien de Wolkoff, senior manager for Rakuten talks about the e-commerce giant's focus in content marketing and advice on managing search engine marketing for the region and worldwide. Comments
Dec 6, 2013 - Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Comments
Nov 6, 2013 - The new SEMPO 2013 Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. And that's good news. Comments
May 10, 2013 - If you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding budgets is slim. Comments
Dec 5, 2012 - Combine the power of intent, the scale of display, and the effectiveness of your well-designed creatives. Comments
Mar 21, 2012 - One of the traps when focusing too much only on high converting keywords is that you may not realize where you are potentially wasting money on clicks. Comments
Jan 10, 2012 - Consider these six tips for search marketing in the new year. Comments
Sep 27, 2011 - Consider these elements in digital planning to reach an increasingly fragmented media landscape. Comments
May 10, 2011 - Boost your campaign's ROI by integrating display and search. Comments
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