Sentiment is key to being able to look at consumer data from call centers, forums, employee feedback, online reviews -- the full customer journey. Rea...
View articleBecause content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact...
View articleFacebook unveiled six emojis last week. What challenges and opportunities will the emoticons bring to brand marketers? Read More...
View articleWhen is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help yo...
View articleBrands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Read...
View articleBrands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success? Read More...
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