SEO

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SlideShare Pro Features Go Free

Aug 29, 2014 - The availability of premium SlideShare features means marketers can now incorporate SlideShare presentations into their marketing plan. Here are some tips for how to use the software effectively. Comments

How Can Brands and Agencies Succeed Together?

two businesspeople shaking hands Aug 22, 2014 - How brands and agencies can collaborate together and succeed is something both have thought about and perhaps struggled with in the past. Market participants discuss how to get the brand-agency relationship right. Comments

Google’s HTTPS Ranking Signal Change – What Does It Mean for You?

https-google Aug 20, 2014 - Google will now use HTTPS as a ranking signal, but what does this mean for digital marketers and do you need to make any changes to your site to adapt to this change? Comments

10 Tips for Designing a Web Page That Looks Great and Ranks High

top-ten-seo-tips-design Aug 18, 2014 - These 10 SEO tips will help you maximize the impact of your website in order to increase engagement among consumers and keep visitors coming back for more. Comments

How to Write a Winning Marketing Plan

strategy Aug 17, 2014 - As summer is a slower time for most businesses, take this time to start working on your 2015 marketing budget. Here are several tips for helping you write a winning plan. Comments

Is LinkedIn's New Publisher Platform Worth Testing?

linkedinnewlogo Aug 15, 2014 - The new LinkedIn long-form publishing platform is now available for general LinkedIn members to use. Is it worth posting your content marketing pieces on LinkedIn first? Comments

Common Symptoms Found at a Site Clinic

site-clinic Aug 14, 2014 - During site clinics held at ClickZ Live events in Asia, there are a few common symptoms that arise in flawed websites. If any of these sound familiar, your site may need a "check-up." Comments

3 Focus Areas for Hotel Marketers

hotels Aug 10, 2014 - Hotel marketers should make sure to understand the different stages of a user's search behavior, as well as the different devices users could potentially retrieve hotel booking information from. Comments

5 Myths About Mobile Content Strategies and What You Can Do Instead

mobilephone77 Aug 6, 2014 - Mobile device use is set to overtake PC use in the near future, and companies are being advised to get ready for mobile. Here are five common myths about what it means to optimize content for mobile, and different alternatives to these myths. Comments

Digital in Asia: Changing Consumers Lives in Health Care

wearable-tech-china Jul 30, 2014 - The health care industry in Asia is being greatly impacted by the digital revolution, particularly due to growth in mobile, search, e-commerce, and wearable tech. Comments

4 Advanced B2B Strategies for Hyper-Targeted Marketing Campaigns

Audience Targeting Jul 24, 2014 - There are many new ways to use social, mobile, and hyper-targeted marketing strategies. Consider using these channels to get email opt-ins, break into trade shows, and increase your appointment-setting rates. Comments

Analyzing Competitive SEO Placement and Identifying the Value of SEO Opportunity

SEO in 2014 Jul 23, 2014 - When searching for ways to improve your website or digital campaign, analyzing the effectiveness of your site's SEO can be a good place to start. Here are five attributes that are consistently important in determining your site's page relevancy. Comments

SEO Number Crunching – 5 Great Excel Features

spreadsheet-excel Jul 23, 2014 - Excel includes several features that can be very useful in improving SEOs' efficiency and can also enhance their ability to analyze relevant site performance data. Comments

Should You Still Care About Google Authorship?

googleauthorship-title Jul 23, 2014 - While Google has removed author photos from search results, they are still putting an emphasis on identifying the authoritative, credible, and popular identities on the Web and rewarding them with higher visibility. Comments

Get Hired in PPC: Tips to Get Your Foot in the Door

ppc Jul 18, 2014 - Here are four tips for getting your foot in the door of the PPC world, whether you have any PPC-specific experience or not, including securing an internship, getting your Google AdWords certification, and taking courses online. Comments

The True Power of Content Marketing

Content Jul 16, 2014 - Here's an in-depth look at content marketing, including the ideas behind it, its potential problems, and what it means to create "quality" content. Comments

Is SEO Dead?

search-sem-seo-word-cloud Jul 14, 2014 - SEO may no longer be the answer to your traffic-related prayers, as Google's algorithms move away from rewarding SEO principles and toward featuring sites with the best content. Comments

4 Stages of User Search Behavior for Travel Products

Travellers at an airport Jul 13, 2014 - When searching for a flight or a hotel room, users may begin their queries at any one of four major stages. Here is a look at those entry points and how marketers should respond. Comments

5 Ways to Align Content Marketing and Semantic Web Optimization

sales-marketing-alignment Jul 9, 2014 - Marketers must integrate their content marketing and semantic search optimization practices in order to create a natural single-track strategy. Comments

Content Syndication and Guest Blogging

Blog Jul 4, 2014 - Syndicating your content to a third-party site or guest blogging for a respected publication can be a boost for your business. Here's a deeper look at the benefits, and potential drawbacks, of this strategy. Comments

How to Maintain Style Alongside Keyword Density When Writing SEO Content

SEO Tips Jun 27, 2014 - It can be tricky to come up with quality copy when writing with SEO in mind. Here are some tips and tricks to help marketers create engaging and effective SEO-aware content. Comments

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