SEO

Content

The True Power of Content Marketing

Jul 16, 2014 - Here's an in-depth look at content marketing, including the ideas behind it, its potential problems, and what it means to create "quality" content. Comments

Is SEO Dead?

search-sem-seo-word-cloud Jul 14, 2014 - SEO may no longer be the answer to your traffic-related prayers, as Google's algorithms move away from rewarding SEO principles and toward featuring sites with the best content. Comments

4 Stages of User Search Behavior for Travel Products

Travellers at an airport Jul 13, 2014 - When searching for a flight or a hotel room, users may begin their queries at any one of four major stages. Here is a look at those entry points and how marketers should respond. Comments

5 Ways to Align Content Marketing and Semantic Web Optimization

sales-marketing-alignment Jul 9, 2014 - Marketers must integrate their content marketing and semantic search optimization practices in order to create a natural single-track strategy. Comments

Content Syndication and Guest Blogging

Blog Jul 4, 2014 - Syndicating your content to a third-party site or guest blogging for a respected publication can be a boost for your business. Here's a deeper look at the benefits, and potential drawbacks, of this strategy. Comments

How to Maintain Style Alongside Keyword Density When Writing SEO Content

SEO Tips Jun 27, 2014 - It can be tricky to come up with quality copy when writing with SEO in mind. Here are some tips and tricks to help marketers create engaging and effective SEO-aware content. Comments

3 Social Media Marketing Takeaways From Gallup's Study

State of the American Consumer Jun 25, 2014 - A sizeable 62 percent of consumers believe that social media has no influence on their purchasing decisions. But is that really the case? Comments

3 Cases to Help Marketers Understand User Behavior on Hotel Booking Websites

hotel-reception-lobby Jun 15, 2014 - Your online travel booking engine website is actually very much a vertical search engine or a meta searcher for travel booking information. Comments

Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roadmap

publisher-roadmap Jun 13, 2014 - Just like planning a vacation, blogging is hard work. If you don't put any energy into how to find your blog, you're invisible. But if you pay attention to how people are finding you and engaging with you, the end result can be paradise. Comments

Mobile Trends and Search Optimization: Why Aren’t We Catching Up?

Searching on a smartphone while on-the-go Jun 11, 2014 - As mobile search continues to grow at a rapid pace, we cannot miss the opportunity to become better mobile search practitioners. Comments

Are Panda 4.0 and Payday 2.0 Giving You Issues?

Google Logo May 28, 2014 - The two new updates from Google might be causing you problems, but here's how to tell what the root of your problem actually is. Comments

Bad Reputation by Association – Hidden Dangers for International Search Marketers

bad-reputation May 20, 2014 - Although many business owners diligently follow common international expansion best practices, they need to make sure they do their homework in order to avoid unnecessary headaches, which could mean the end of their business abroad. Comments

Structured Authoring: The New Normal in Content Production

xml-authoring May 14, 2014 - Structured authoring, although originally just a method favored by technical writers, is now becoming the new normal for enterprise-level content production. Comments

Agencies Need to Liberate Search From Its "Tactical" Silo

search-marketing-1 May 9, 2014 - Search marketing is undeniably complicated. The good news is that there are some agencies that have not only mastered the details but are prepared to fully embrace search's strategic importance in driving all marketing success today. Comments

The Murky Waters of SEO

seo-analytics May 8, 2014 - SEO can work well for your business if it's done right. The trouble is, you may have a very hard time figuring out if it is in fact being done right. Comments

Google+ Death Would Be a Burden Lifted

Google plus logo May 8, 2014 - Although Google+ has some virtues, on the whole it would be a burden lifted to not have to think about including it in the social media mix. Comments

Comparing Google Sitelinks With Google Analytics Data

Sitelinks Apr 30, 2014 - In an effort to discover Google's methods for determining what appears in Sitelinks, here is an in-depth look at the Google Analytics data on the Sitelink pages for 10 websites. Comments

404 Errors Getting You Down? 2 Quick Ideas

404-error Apr 30, 2014 - Here are two techniques for prioritizing the cleanup of error pages on an enterprise site, with their pros and cons outlined to help you choose the best one for you. Comments

7 Legitimate Ways That Social Media Impacts SEO

social-media-seo Apr 30, 2014 - To understand what is popular, relevant, and credible, the search engines are turning to social media. And so too must brands. Comments

Technical SEO Still Matters During Hummingbird Era

google Apr 16, 2014 - Technical SEO is still as relevant as ever and coding best practices are still vital to SERP success. So here is a look at the key impact areas that affect global SEO. Comments

#CLZNY: B2B Case Study on Tensions and Reality of E-Business Integration

Concept image of integration Apr 8, 2014 - A candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenges that occurred, and the maintenance of collaboration. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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