SEO

Localized Search

#CZLNY: 10 Local SEO and Digital Marketing Best Practices

Apr 3, 2014 - During his session at ClickZ Live New York, Andrew Beckman detailed many challenges digital marketers face in the local and multi-location business ecosystem and shared tips for how to navigate them. Comments

Google Authorship and SEO

Google Authorship Results Search Engine Watch Apr 2, 2014 - Google Authorship is a way for content authors to connect their Google profiles to their online content to establish original ownership, and the benefits for the author can be immense. Comments

Building Relationships, Not Links: Why Guest Blogging Will Never Die

guest-blogging-mark-armstrong-illustration-clickz Apr 2, 2014 - Guest blogging is not dead. Although it may have lost footing as an SEO tactic, as a means for increasing awareness and building thought leadership, it is still very much alive and well. Comments

#CZLNY: The Digital Priority List - A Short Guide to ClickZ Live and Your Digital Life

priority-rubber-stamp Apr 1, 2014 - It's important to keep your digital marketing priorities in check. Here's a look at some things to focus on in the coming year, and which sessions to check out at ClickZ Live New York to help you do so. Comments

Sponsored Article: Smart Data in the Big Data Era

big-data-world Mar 28, 2014 - Smart Data means digging from the Big Data to find those that are valuable and to refine them for key insights in business decision-making. The technologies, products, and solutions involved in this process in the face of massive data are what really... Comments

The New SEO: How to Create Hummingbird-Friendly Content

Google Hummingbird Mar 27, 2014 - Google's new Hummingbird algorithm is changing the rules for SEO, and smart content - rather than basic signals - boosts search rankings. Comments

Crowded SERPs, Top-Heavy Ad Positions, and What It All Means for Your PPC Campaigns

knowledge-graph Mar 26, 2014 - As search engines innovate, the SERPs will continue to be crowded, thus limiting the potential for a large number of text ads to display. If we are all competing for top spots on a larger scale, it is possible for CPCs to rise at a faster pace. Comments

Unraveling Big Data With Majestic SEO's Dixon Jones Ahead of ClickZ Live NY

dixon-jones-majesticseo Mar 19, 2014 - How can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits of competitive and link data to search marketers and digital PR professionals around the world. Comments

Key Ways to Stay Current With Semantic Search Changes

semantic-searchtitle Mar 19, 2014 - A comparison of results that each kind of search returns, as well as how to deal with semantic search changes. Comments

I Hate Analytics

analytics-shutterstock-139983946 Mar 10, 2014 - Here's a look at the many reasons digital analytics can bother even an expert. But although analytics may be annoying to those in the field, customers need the numbers anyway. Comments

Video Marketing SEO

video-shutterstock-92000435 Mar 5, 2014 - When video is compelling, people tend to pay more attention compared to reading a static article. A video can capture someone's attention longer than any other form of advertisement. Comments

7 Tips for Managing and Maximizing Content in Social Media

content-in-social-media-clickz-march1 Mar 5, 2014 - You can't just create a video, post it on Facebook, and expect it to generate tons of awareness, engagement, and sales. You need to put thought and structure behind the content you create and share on social media profiles. Comments

5 Things Hollywood Can Teach You About Better Content Marketing

march-byline-graphic Mar 4, 2014 - With these tried-and-true Hollywood tactics, you can produce great, targeted content more often, ensure your customers see it, supplement it with expert input, and bring it back again when the time is right to win big with your customers and prospects... Comments

Grow Client Relationships by Focusing on Efficiency and Opportunity

marketing-shutterstock-164701844 Mar 3, 2014 - If we wish to grow our relationship with our clients, and be viewed more as partners than subordinates, we need to provide the level of value commensurate of a partner and help our clients understand better. Comments

Go Long-Tail for Your SEO Strategy in China

fendi Mar 2, 2014 - If your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Comments

Writing for Search: Where Meta Tags Meet David Ogilvy

womantyping Feb 24, 2014 - Is it possible there was a time when we weren't chasing algorithms and we were focused purely on engaging our audience? When the goal for ad agencies was writing great copy that was memorable and that spoke to the (human) reader? Comments

Strategic Impact of Semantic Search Changes

search-shutterstock-149015609 Feb 19, 2014 - You don’t need me to tell you that change is the only constant in search marketing. Now, people are becoming more sophisticated in their searching, using longer queries, more precise terms, and more contextual info. Comments

Does Google Control Your Destiny?

Google logo on wall Feb 10, 2014 - Visibility is a top goal for digital marketers, and it boils down to a very particular and very mysterious process we know as "Google Search Ranking." Comments

Search Shouldn’t Live in a Vacuum: How to Align It With Other Channels

magnifying glass Feb 10, 2014 - Here is a list of easy-to-implement opportunities to connect strategies from other channels to search marketing initiatives, and vice versa. Comments

2014 SEO -- 6 Key Pointers

seo-analytics Feb 5, 2014 - How will SEO in 2014 be different from 2013? What do we need to do to overcome future update issues? Here are six things every SEO professional should be concerned about in 2014. Comments

Budget Allocation Within and Across PPC, SEO, and Content

budget-money-jar Jan 31, 2014 - Put in place a process to understand how hard each form of marketing is working for you, how much it costs to ramp up that form of marketing, and how each form can change the behavior of your clients. Comments

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