SERP

google

Technical SEO Still Matters During Hummingbird Era

Apr 16, 2014 - Technical SEO is still as relevant as ever and coding best practices are still vital to SERP success. So here is a look at the key impact areas that affect global SEO. Comments

Crowded SERPs, Top-Heavy Ad Positions, and What It All Means for Your PPC Campaigns

knowledge-graph Mar 26, 2014 - As search engines innovate, the SERPs will continue to be crowded, thus limiting the potential for a large number of text ads to display. If we are all competing for top spots on a larger scale, it is possible for CPCs to rise at a faster pace. Comments

Key Ways to Stay Current With Semantic Search Changes

semantic-searchtitle Mar 19, 2014 - A comparison of results that each kind of search returns, as well as how to deal with semantic search changes. Comments

Why I Hate Ad Extensions

get-offers-adwords-ad-extension Mar 18, 2014 - Although there are endless touted benefits to ad extensions, here is a look why they may not be all they're cracked up to be, with 11 detailed reasons. Comments

6 Reasons Why Search Clicks Are Undervalued

search-shutterstock-136492934 Feb 28, 2014 - Although many think that paid and organic search clicks have been overvalued, the truth is that much of the value of search marketing - and search clicks - isn't acknowledged at all by most marketers. Comments

2014 SEO -- 6 Key Pointers

seo-analytics Feb 5, 2014 - How will SEO in 2014 be different from 2013? What do we need to do to overcome future update issues? Here are six things every SEO professional should be concerned about in 2014. Comments

Budget Allocation Within and Across PPC, SEO, and Content

budget-money-jar Jan 31, 2014 - Put in place a process to understand how hard each form of marketing is working for you, how much it costs to ramp up that form of marketing, and how each form can change the behavior of your clients. Comments

Smart Tactics to Maximize Your Blog’s Impact

maximize-your-blogs Nov 7, 2013 - Great tactics to help gain extra exposure to your blog will help maximize its reach and overall ROI on your business. Comments

5 Steps to Shift from Silo to Integrated Search Marketing

Sep 11, 2012 - Consider these ways to a more integrated approach to search that would minimize missed opportunities and redundant effort. Comments

Wrapping Your Head Around Social Optimization

metroserpfeatured Aug 9, 2012 - Consider these tactics to optimize your content on social media platforms. Comments

Galapagos Goes Mainstream – A Perspective on Mobile SEO in Japan

galpagosasiaimage May 30, 2011 - With an increasing shift to smartphones, consider these four tips to optimise your mobile site. Comments

Tips for Successful Integration of Paid Search With SEO

seo-sem Mar 7, 2011 - Follow these steps to kick-start a comprehensive search integration strategy. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...