Sep 24, 2014 - A new consumer report from ShareThis suggests that Millennials’ sharing activity on social media is directly connected to their buying behavior. Comments
Jul 21, 2014 - The image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can marketers best use Pinterest for e-commerce? Comments
Jul 10, 2014 - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth. Comments
Apr 30, 2014 - Shares and recommendations add to the bottom line, while a "fabulous" review from a stranger trumps a "meh" from Mom. Comments
Apr 19, 2014 - In the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent. Comments
Mar 9, 2014 - ClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new "sharing currency" and the implications that this has for brands and marketers. Comments
Aug 14, 2013 - Consumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis. Comments
Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT