Jul 11, 2014 - IHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a draw than Facebook or Twitter logos. Comments
Jul 8, 2013 - The media engagement company has teamed up with one of the world's wealthiest men to further growth in the Americas. Comments
Jul 5, 2013 - Until August 8, consumers in front of 100,000 U.S. movie screens will see a Bacardi-sponsored "film" during previews and will be able to access additional content with their mobile devices. Comments
Jan 25, 2013 - Cornetto, Old Navy, and Bud Light are already creating multi-device companion experiences through tech players such as Shazam. Consider these resources. Comments
Jan 24, 2013 - While TV drives reach and ad spend, dual screening with players such as Shazam presents huge opportunities. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
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September 30, 2014
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