Sina

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China's Weibo Could Go Public at a Deflated Price

Apr 7, 2014 - China's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion. Comments

Baidu Partners With Sina to Reinforce Mobile Search in China

baidumobile Aug 13, 2012 - A roundup of the latest news in search - from what the alliance between Baidu and Sina means, Baidu's latest algorithm change, and YouTube's new local versions for Indonesia and Malaysia. Comments

China Internet Scene: A Whole Different World!

Jun 26, 2012 - Chinese Internet is not complicated. Remember, it is a seller's market. Comments

LBS Opportunities for Casino Marketers in Macau

Mar 30, 2012 - Optimize your CRM campaign with these location-based tactics. Comments

Digital Trends in Asia: 3 'Mashups' on the 2011 ADMA Yearbook

asiadigitalmarketingassociation2 Jul 20, 2011 - Ad spending, top 10 sites, and ecommerce trends. Comments

Where Are You? 3D Positioning of Social Marketing

cofco2 Jan 5, 2011 - Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Comments

6 Golden Rules of Email Marketing in China

chinamail Dec 22, 2010 - Email marketers face various challenges in China: acquiring quality databases, low open and delivery rates, spam, and more. Consider these rules before you start. Comments

Using Word Clouds to Size Up Digital Marketing Trends

wordcloud-clickz Nov 23, 2010 - Comparing digital marketing trends in Asia and the United States based on a word cloud analysis of ClickZ.com and ClickZ.Asia. Comments

E-mail in an Irrelevant Social World

email Oct 12, 2010 - As direct marketing practitioners and advisers, we have a responsibility to clients to educate them about the importance of all channels in the marketing mix. Comments

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