China's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion. Read More...
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View articleOptimize your CRM campaign with these location-based tactics. Read More...
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View articleUsing one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Read More...
View articleEmail marketers face various challenges in China: acquiring quality databases, low open and delivery rates, spam, and more. Consider these rules befor...
View articleComparing digital marketing trends in Asia and the United States based on a word cloud analysis of ClickZ.com and ClickZ.Asia. Read More...
View articleAs direct marketing practitioners and advisers, we have a responsibility to clients to educate them about the importance of all channels in the market...
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