China's Weibo Could Go Public at a Deflated Price
Asia

China's Weibo Could Go Public at a Deflated Price

10y Yuyu Chen

China's Weibo Could Go Public at a Deflated Price

China's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion. Read More...

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Baidu Partners With Sina to Reinforce Mobile Search in China
Asia

Baidu Partners With Sina to Reinforce Mobile Search in China

12y Adaline Lau

Baidu Partners With Sina to Reinforce Mobile Searc...

A roundup of the latest news in search - from what the alliance between Baidu and Sina means, Baidu's latest algorithm change, and YouTube's new local...

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China Internet Scene: A Whole Different World!
Asia

China Internet Scene: A Whole Different World!

12y Karen Ho

China Internet Scene: A Whole Different World!

Chinese Internet is not complicated. Remember, it is a seller's market. Read More...

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LBS Opportunities for Casino Marketers in Macau
Asia

LBS Opportunities for Casino Marketers in Macau

12y Chris Wieners

LBS Opportunities for Casino Marketers in Macau

Optimize your CRM campaign with these location-based tactics. Read More...

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Digital Trends in Asia: 3 'Mashups' on the 2011 ADMA Yearbook
Asia

Digital Trends in Asia: 3 'Mashups' on the 2011 ADMA Yearbook

13y Michael Zung

Digital Trends in Asia: 3 'Mashups' on the 2011 AD...

Ad spending, top 10 sites, and ecommerce trends. Read More...

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Where Are You? 3D Positioning of Social Marketing
Asia

Where Are You? 3D Positioning of Social Marketing

13y James Wu

Where Are You? 3D Positioning of Social Marketing

Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Read More...

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6 Golden Rules of Email Marketing in China
Asia

6 Golden Rules of Email Marketing in China

13y Francis Kwok

6 Golden Rules of Email Marketing in China

Email marketers face various challenges in China: acquiring quality databases, low open and delivery rates, spam, and more. Consider these rules befor...

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Using Word Clouds to Size Up Digital Marketing Trends
Asia

Using Word Clouds to Size Up Digital Marketing Trends

13y Michael Zung

Using Word Clouds to Size Up Digital Marketing Tre...

Comparing digital marketing trends in Asia and the United States based on a word cloud analysis of ClickZ.com and ClickZ.Asia. Read More...

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E-mail in an Irrelevant Social World
Asia

E-mail in an Irrelevant Social World

14y Dominic Powers

E-mail in an Irrelevant Social World

As direct marketing practitioners and advisers, we have a responsibility to clients to educate them about the importance of all channels in the market...

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