Sina Weibo

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Why Weibo Still has a Role to Play for Brands

Jul 7, 2015 - Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Comments

Developing a Successful Multi-Market Social Campaign for APAC

social-media-bubble Jun 25, 2015 - Consumers in the Asia Pacific region are sophisticated users of social networks – in many ways, they are far ahead of the West when it comes to recognising their potential for communication, commerce and entertainment. Comments

Apple's Tim Cook Becomes Latest Celebrity to Join China's Weibo

weibo-logo-international May 12, 2015 - Apple CEO Tim Cook's visit to China shows Weibo is still the pre-eminent go-to platform for communicating with Chinese consumers. Comments

Chinese Government Cracks Down on Fake Social Accounts

censorship-china Mar 2, 2015 - Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Comments

WeChat Launches Sponsored Moments

wechat-1000 Jan 28, 2015 - BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Comments

Programmatic in China Part 2: The Preferred Deal

programmatic Jan 13, 2015 - In part two of this look at programmatic buying in China, columnist Charlie Wang looks at the preferred deal models in China. Comments

Using Sina Weibo and Baidu Trends Indexes to Understand China's Travel Trends

shutterstock-204709129-china-travel Jan 5, 2015 - Chinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior. Comments

The State of Social Media in China

shutterstock-180806804-china-social-media Jan 4, 2015 - As we dive into the new year, here's a rundown of the top five social media platforms in China. Comments

An Introduction to Social Media in Hong Kong

shutterstock-141266803-hong-kong Nov 13, 2014 - If your target market is Hong Kong and social media figures as a critical part of your marketing plan, here’s an introduction to the social landscape in this world city. Comments

Localization Is the Key to Going Global

globalization-localization-shutterstock-154841003 Oct 16, 2014 - As you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media channels. Comments

Game-Changer – From Weibo to WeChat

chris-baker-weibo-v-wechat-chess-shutterstock-155760236 Sep 22, 2014 - Will the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape? Comments

Ritz-Carlton Gets Social With "Six Word Wows"

ritzfb-6wordwows-page-2 May 28, 2014 - Ritz-Carlton’s Six Word Wows campaign taps into a long-running internal program that celebrates the memories created at Ritz-Carlton properties, but whittles these stories down to six words each to make them more shareable and to inspire guests to... Comments

China's Weibo Could Go Public at a Deflated Price

sina-weibo Apr 7, 2014 - China's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion. Comments

China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Features

beandcheery Oct 29, 2013 - China's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. Comments

Do Marketers Need Big Data?

bigdata Oct 28, 2013 - Much of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and campaigns? Comments

Social Shopping – A Big Deal for E-Commerce in China?

mogujie Oct 21, 2013 - Social platforms in China are increasingly facilitating e-commerce sales. And what this would mean for brands. Comments

Most Facebook Users Access Top Social Network via Mobile

comscorehk Aug 20, 2013 - Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile devices. Comments

Tencent Launches Tango DSP

tencentpage Jun 7, 2013 - China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange. Comments

McDonald's Gets Youths to Build Big Macs by Shaking Their Phones

mcdonaldsbigmac Apr 11, 2013 - The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" personality. Comments

Case Study: Jebsen Group Makes Social Media a Priority

micromovie1 Mar 22, 2013 - Four ways that a B2B organization representing 200 brands uses social and mobile for communications. Comments

P&G's Pantene China Olympics Case Study

sinaweibo1 Oct 30, 2012 - How its localization strategy has become a benchmark for P&G globally. Comments

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