Marketing News & Expert Advice
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Sina Weibo
Most Facebook Users Access Top Social Network via Mobile
Aug 20, 2013 - Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile devices. Comments
Linsanity and Social Media
Feb 16, 2012 - A view from Asia Pacific on Jeremy Lin, the NBA phenomenon. Comments
Facebook Timeline Apps Increase Visits to Pinterest, Fab.com
Feb 15, 2012 - Social site claims big traffic increases for its social app launch partners. Comments
China's Tencent Enters U.S. With Twitter Rival, Facebook Games
Feb 13, 2012 -
Weibo gets English version, starts building games for Facebook.
Comments
ComScore: Social Universe Still Quickly Expanding
Feb 9, 2012 - Growth of newcomers Pinterest and Google+ show social category is still in flux. Comments
Social Media Opportunities in China
Dec 15, 2011 -
China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the country. Here's why.
Comments
Sina Weibo Rolls Out Real-Time Search Engine
Nov 4, 2011 -
And what it means for marketers.
Comments
Baidu: Building a Chinese Internet Empire
Aug 16, 2011 -
Here's a list of Baidu's ambition to grab market share in areas beyond search in the country.
Comments
Social Marketers Must Go Beyond Listening
Aug 4, 2011 -
Brands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success?
Comments
5 Tactics to Live Weibo (Tweet) an Event
Jul 28, 2011 -
Sharing what I learned from microblogging at Swarovski's fashion event in Beijing.
Comments
7 Steps to Start Weibo-ing for Marketers
Jun 22, 2011 -
A comprehensive guide to microblogging your way to success in China.
Comments
Tencent Launches Tango DSP
Jun 7, 2013 -
China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange.
Comments
McDonald's Gets Youths to Build Big Macs by Shaking Their Phones
Apr 11, 2013 -
The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" personality.
Comments
Case Study: Jebsen Group Makes Social Media a Priority
Mar 22, 2013 -
Four ways that a B2B organization representing 200 brands uses social and mobile for communications.
Comments
P&G's Pantene China Olympics Case Study
Oct 30, 2012 -
How its localization strategy has become a benchmark for P&G globally.
Comments
Baidu Partners With Sina to Reinforce Mobile Search in China
Aug 13, 2012 -
A roundup of the latest news in search - from what the alliance between Baidu and Sina means, Baidu's latest algorithm change, and YouTube's new local versions for Indonesia and Malaysia.
Comments
Is Weibo Marketing Really Low Cost?
Jul 17, 2012 -
A weibo for an app that helps users organize credit card payments has gone viral. But is this example a good benchmark to do Weibo marketing?
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Pinterest Sees Significant Growth Across Asia Pacific
Feb 23, 2012 - In China, rival service Renren Guangjie offers a marketplace with Chanel, Clinique, and other brands. Comments
13-Point Checklist to Plan for Q4 Online Sales
Feb 22, 2012 - E-commerce businesses must prepare now for the 2012 holiday online selling season. Begin here. Comments
Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up
Feb 21, 2012 -
English-language site doesn't want to compete with Twitter for U.S. users, but to capture ad dollars.
Comments
Pinterest - Should Marketers Care?
Feb 21, 2012 - What those in the emerging technology and social marketing industry think about the value of Pinterest. Comments
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