Sina Weibo

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Localization Is the Key to Going Global

Oct 16, 2014 - As you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media channels. Comments

Game-Changer – From Weibo to WeChat

chris-baker-weibo-v-wechat-chess-shutterstock-155760236 Sep 22, 2014 - Will the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape? Comments

Ritz-Carlton Gets Social With "Six Word Wows"

ritzfb-6wordwows-page-2 May 28, 2014 - Ritz-Carlton’s Six Word Wows campaign taps into a long-running internal program that celebrates the memories created at Ritz-Carlton properties, but whittles these stories down to six words each to make them more shareable and to inspire guests to... Comments

China's Weibo Could Go Public at a Deflated Price

sina-weibo Apr 7, 2014 - China's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion. Comments

China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Features

beandcheery Oct 29, 2013 - China's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. Comments

Do Marketers Need Big Data?

bigdata Oct 28, 2013 - Much of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and campaigns? Comments

Social Shopping – A Big Deal for E-Commerce in China?

mogujie Oct 21, 2013 - Social platforms in China are increasingly facilitating e-commerce sales. And what this would mean for brands. Comments

Most Facebook Users Access Top Social Network via Mobile

comscorehk Aug 20, 2013 - Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile devices. Comments

Tencent Launches Tango DSP

tencentpage Jun 7, 2013 - China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange. Comments

McDonald's Gets Youths to Build Big Macs by Shaking Their Phones

mcdonaldsbigmac Apr 11, 2013 - The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" personality. Comments

Case Study: Jebsen Group Makes Social Media a Priority

micromovie1 Mar 22, 2013 - Four ways that a B2B organization representing 200 brands uses social and mobile for communications. Comments

P&G's Pantene China Olympics Case Study

sinaweibo1 Oct 30, 2012 - How its localization strategy has become a benchmark for P&G globally. Comments

Baidu Partners With Sina to Reinforce Mobile Search in China

baidumobile Aug 13, 2012 - A roundup of the latest news in search - from what the alliance between Baidu and Sina means, Baidu's latest algorithm change, and YouTube's new local versions for Indonesia and Malaysia. Comments

Is Weibo Marketing Really Low Cost?

weibo Jul 17, 2012 - A weibo for an app that helps users organize credit card payments has gone viral. But is this example a good benchmark to do Weibo marketing? Comments

Pinterest Sees Significant Growth Across Asia Pacific

Feb 23, 2012 - In China, rival service Renren Guangjie offers a marketplace with Chanel, Clinique, and other brands. Comments

13-Point Checklist to Plan for Q4 Online Sales

Feb 22, 2012 - E-commerce businesses must prepare now for the 2012 holiday online selling season. Begin here. Comments

Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up

tencent-weibo Feb 21, 2012 - English-language site doesn't want to compete with Twitter for U.S. users, but to capture ad dollars. Comments

Pinterest - Should Marketers Care?

Feb 21, 2012 - What those in the emerging technology and social marketing industry think about the value of Pinterest. Comments

Linsanity and Social Media

Feb 16, 2012 - A view from Asia Pacific on Jeremy Lin, the NBA phenomenon. Comments

Facebook Timeline Apps Increase Visits to Pinterest, Fab.com

Feb 15, 2012 - Social site claims big traffic increases for its social app launch partners. Comments

China's Tencent Enters U.S. With Twitter Rival, Facebook Games

tencent Feb 13, 2012 - Weibo gets English version, starts building games for Facebook. Comments

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