Marketing News & Expert Advice
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Sina Weibo
SEM Tools for Brand Marketers Targeting China
Jun 22, 2011 - A comprehensive list of tools for search and weibo automation in China. Comments
Digital Luxury in China: Case Studies Show It's Not too Late to Start!
Jun 9, 2011 -
Luxury brands such as Burberry and Johnnie Walker are using social media marketing to connect with Chinese consumers; here's how.
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5 Reasons Why Sina Weibo Is Different From Twitter
Mar 17, 2011 -
In the world of microblogging, not all 140 characters are created equal.
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2011: The Year CEOs (and Presidents) Need to Take a Social Media Crisis Seriously
Feb 17, 2011 -
Dangdang and NetGear CEOs made headlines that went viral in cyberspace recently. Consider these guidelines before a social media crisis erupts.
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China: Digital Marketing Trends for 2011
Feb 11, 2011 -
Microblogging, product placement, and location-based services are going to be some of the big trends for this year.
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7 Sins of Social Media Marketers
Dec 21, 2010 -
Here are seven ways how not to do your social media campaign.
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What China's Booming Microblogs Mean for Marketers
Nov 5, 2010 -
To begin planning your campaign around a microblog in China, here are two things you need to consider.
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