Sina Weibo

socialmarketingasia

Social Media Opportunities in China

Dec 15, 2011 - China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the country. Here's why. Comments

Sina Weibo Rolls Out Real-Time Search Engine

weibo Nov 4, 2011 - And what it means for marketers. Comments

Baidu: Building a Chinese Internet Empire

yihaodian Aug 16, 2011 - Here's a list of Baidu's ambition to grab market share in areas beyond search in the country. Comments

Social Marketers Must Go Beyond Listening

listen Aug 4, 2011 - Brands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success? Comments

5 Tactics to Live Weibo (Tweet) an Event

swarovskiweibofeatured Jul 28, 2011 - Sharing what I learned from microblogging at Swarovski's fashion event in Beijing. Comments

7 Steps to Start Weibo-ing for Marketers

newweeklyweibo Jun 22, 2011 - A comprehensive guide to microblogging your way to success in China. Comments

SEM Tools for Brand Marketers Targeting China

semmarketers Jun 22, 2011 - A comprehensive list of tools for search and weibo automation in China. Comments

Digital Luxury in China: Case Studies Show It's Not too Late to Start!

johnniewalker2 Jun 9, 2011 - Luxury brands such as Burberry and Johnnie Walker are using social media marketing to connect with Chinese consumers; here's how. Comments

5 Reasons Why Sina Weibo Is Different From Twitter

sinaweibo Mar 17, 2011 - In the world of microblogging, not all 140 characters are created equal. Comments

2011: The Year CEOs (and Presidents) Need to Take a Social Media Crisis Seriously

exclamationpoint2 Feb 17, 2011 - Dangdang and NetGear CEOs made headlines that went viral in cyberspace recently. Consider these guidelines before a social media crisis erupts. Comments

China: Digital Marketing Trends for 2011

2011 Feb 11, 2011 - Microblogging, product placement, and location-based services are going to be some of the big trends for this year. Comments

7 Sins of Social Media Marketers

cyberstalk Dec 21, 2010 - Here are seven ways how not to do your social media campaign. Comments

What China's Booming Microblogs Mean for Marketers

sinaweibo21 Nov 5, 2010 - To begin planning your campaign around a microblog in China, here are two things you need to consider. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

WEBINARS

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Downers GroveWe are looking for a talented Internet Marketing Campaign Manager...
    • Internet Marketing Specialist
      Internet Marketing Specialist (InteractRV) - DallasInternet Marketing Specialist InteractRV - Anywhere Telecommute, USA SEM | SEO | Content Creator...
    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...