Sina Weibo


P&G's Pantene China Olympics Case Study

Oct 30, 2012 - How its localization strategy has become a benchmark for P&G globally. Comments

Baidu Partners With Sina to Reinforce Mobile Search in China

baidumobile Aug 13, 2012 - A roundup of the latest news in search - from what the alliance between Baidu and Sina means, Baidu's latest algorithm change, and YouTube's new local versions for Indonesia and Malaysia. Comments

Is Weibo Marketing Really Low Cost?

weibo Jul 17, 2012 - A weibo for an app that helps users organize credit card payments has gone viral. But is this example a good benchmark to do Weibo marketing? Comments

Pinterest Sees Significant Growth Across Asia Pacific

Feb 23, 2012 - In China, rival service Renren Guangjie offers a marketplace with Chanel, Clinique, and other brands. Comments

13-Point Checklist to Plan for Q4 Online Sales

Feb 22, 2012 - E-commerce businesses must prepare now for the 2012 holiday online selling season. Begin here. Comments

Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up

tencent-weibo Feb 21, 2012 - English-language site doesn't want to compete with Twitter for U.S. users, but to capture ad dollars. Comments

Pinterest - Should Marketers Care?

Feb 21, 2012 - What those in the emerging technology and social marketing industry think about the value of Pinterest. Comments

Linsanity and Social Media

Feb 16, 2012 - A view from Asia Pacific on Jeremy Lin, the NBA phenomenon. Comments

Facebook Timeline Apps Increase Visits to Pinterest,

Feb 15, 2012 - Social site claims big traffic increases for its social app launch partners. Comments

China's Tencent Enters U.S. With Twitter Rival, Facebook Games

tencent Feb 13, 2012 - Weibo gets English version, starts building games for Facebook. Comments

ComScore: Social Universe Still Quickly Expanding

Feb 9, 2012 - Growth of newcomers Pinterest and Google+ show social category is still in flux. Comments

Social Media Opportunities in China

socialmarketingasia Dec 15, 2011 - China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the country. Here's why. Comments

Sina Weibo Rolls Out Real-Time Search Engine

weibo Nov 4, 2011 - And what it means for marketers. Comments

Baidu: Building a Chinese Internet Empire

yihaodian Aug 16, 2011 - Here's a list of Baidu's ambition to grab market share in areas beyond search in the country. Comments

Social Marketers Must Go Beyond Listening

listen Aug 4, 2011 - Brands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success? Comments

5 Tactics to Live Weibo (Tweet) an Event

swarovskiweibofeatured Jul 28, 2011 - Sharing what I learned from microblogging at Swarovski's fashion event in Beijing. Comments

7 Steps to Start Weibo-ing for Marketers

newweeklyweibo Jun 22, 2011 - A comprehensive guide to microblogging your way to success in China. Comments

SEM Tools for Brand Marketers Targeting China

semmarketers Jun 22, 2011 - A comprehensive list of tools for search and weibo automation in China. Comments

Digital Luxury in China: Case Studies Show It's Not too Late to Start!

johnniewalker2 Jun 9, 2011 - Luxury brands such as Burberry and Johnnie Walker are using social media marketing to connect with Chinese consumers; here's how. Comments

5 Reasons Why Sina Weibo Is Different From Twitter

sinaweibo Mar 17, 2011 - In the world of microblogging, not all 140 characters are created equal. Comments

2011: The Year CEOs (and Presidents) Need to Take a Social Media Crisis Seriously

exclamationpoint2 Feb 17, 2011 - Dangdang and NetGear CEOs made headlines that went viral in cyberspace recently. Consider these guidelines before a social media crisis erupts. Comments

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