Sina Weibo

yihaodian

Baidu: Building a Chinese Internet Empire

Aug 16, 2011 - Here's a list of Baidu's ambition to grab market share in areas beyond search in the country. Comments

Social Marketers Must Go Beyond Listening

listen Aug 4, 2011 - Brands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success? Comments

5 Tactics to Live Weibo (Tweet) an Event

swarovskiweibofeatured Jul 28, 2011 - Sharing what I learned from microblogging at Swarovski's fashion event in Beijing. Comments

7 Steps to Start Weibo-ing for Marketers

newweeklyweibo Jun 22, 2011 - A comprehensive guide to microblogging your way to success in China. Comments

SEM Tools for Brand Marketers Targeting China

semmarketers Jun 22, 2011 - A comprehensive list of tools for search and weibo automation in China. Comments

Digital Luxury in China: Case Studies Show It's Not too Late to Start!

johnniewalker2 Jun 9, 2011 - Luxury brands such as Burberry and Johnnie Walker are using social media marketing to connect with Chinese consumers; here's how. Comments

5 Reasons Why Sina Weibo Is Different From Twitter

sinaweibo Mar 17, 2011 - In the world of microblogging, not all 140 characters are created equal. Comments

2011: The Year CEOs (and Presidents) Need to Take a Social Media Crisis Seriously

exclamationpoint2 Feb 17, 2011 - Dangdang and NetGear CEOs made headlines that went viral in cyberspace recently. Consider these guidelines before a social media crisis erupts. Comments

China: Digital Marketing Trends for 2011

2011 Feb 11, 2011 - Microblogging, product placement, and location-based services are going to be some of the big trends for this year. Comments

7 Sins of Social Media Marketers

cyberstalk Dec 21, 2010 - Here are seven ways how not to do your social media campaign. Comments

What China's Booming Microblogs Mean for Marketers

sinaweibo21 Nov 5, 2010 - To begin planning your campaign around a microblog in China, here are two things you need to consider. Comments

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