Sina Weibo

tencent

China's Tencent Enters U.S. With Twitter Rival, Facebook Games

Feb 13, 2012 - Weibo gets English version, starts building games for Facebook. Comments

ComScore: Social Universe Still Quickly Expanding

Feb 9, 2012 - Growth of newcomers Pinterest and Google+ show social category is still in flux. Comments

Social Media Opportunities in China

socialmarketingasia Dec 15, 2011 - China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the country. Here's why. Comments

Sina Weibo Rolls Out Real-Time Search Engine

weibo Nov 4, 2011 - And what it means for marketers. Comments

Baidu: Building a Chinese Internet Empire

yihaodian Aug 16, 2011 - Here's a list of Baidu's ambition to grab market share in areas beyond search in the country. Comments

Social Marketers Must Go Beyond Listening

listen Aug 4, 2011 - Brands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success? Comments

5 Tactics to Live Weibo (Tweet) an Event

swarovskiweibofeatured Jul 28, 2011 - Sharing what I learned from microblogging at Swarovski's fashion event in Beijing. Comments

7 Steps to Start Weibo-ing for Marketers

newweeklyweibo Jun 22, 2011 - A comprehensive guide to microblogging your way to success in China. Comments

SEM Tools for Brand Marketers Targeting China

semmarketers Jun 22, 2011 - A comprehensive list of tools for search and weibo automation in China. Comments

Digital Luxury in China: Case Studies Show It's Not too Late to Start!

johnniewalker2 Jun 9, 2011 - Luxury brands such as Burberry and Johnnie Walker are using social media marketing to connect with Chinese consumers; here's how. Comments

5 Reasons Why Sina Weibo Is Different From Twitter

sinaweibo Mar 17, 2011 - In the world of microblogging, not all 140 characters are created equal. Comments

2011: The Year CEOs (and Presidents) Need to Take a Social Media Crisis Seriously

exclamationpoint2 Feb 17, 2011 - Dangdang and NetGear CEOs made headlines that went viral in cyberspace recently. Consider these guidelines before a social media crisis erupts. Comments

China: Digital Marketing Trends for 2011

2011 Feb 11, 2011 - Microblogging, product placement, and location-based services are going to be some of the big trends for this year. Comments

7 Sins of Social Media Marketers

cyberstalk Dec 21, 2010 - Here are seven ways how not to do your social media campaign. Comments

What China's Booming Microblogs Mean for Marketers

sinaweibo21 Nov 5, 2010 - To begin planning your campaign around a microblog in China, here are two things you need to consider. Comments

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