Marketing News & Expert Advice

Singapore

Mercedes Taps Spotify to Seek Corporate Rockstars

Aug 28, 2013 - The German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' campaigns and gamification. Comments

Adaline Lau | Mobile

LBS Marketing Kicks Off in Singapore and Mobile Stats From MMA

Nov 13, 2012 - The Location Based Marketing Association opens its Singapore chapter while the Mobile Marketing Association shares stats on Singaporeans and their smartphones. Comments

Adaline Lau | Social Media

Pinterest and Instagram Drive Traffic to Social Commerce Sites in Asia [Study]

Aug 31, 2012 - Expect to see a proliferation of niche social networks over the next 12 months. Comments

Adaline Lau | Social Media

Puma Leverages Social Graph to Promote Spring-Summer Collection

Jun 7, 2012 - German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Comments

Lee Peilin | Strategies

How to Integrate New Gadgets Launching in 2012

Mar 29, 2012 - Consider these three tech innovations that will have great impact on Singaporean consumers. Comments

Daniel Lee | Social Media

Three Keys to Avoiding a Social Media Disaster

Feb 28, 2012 - Case studies from Qantas and Singapore Zoo show how brands have landed in hot water unnecessarily. Comments

Adaline Lau | Social Media

Studies: Facebook Shows Big Gains in Malaysia, Singapore

Oct 18, 2011 - Research underscores why brands marketers must connect with consumers on the social network. YouTube matters, too. Comments

Adaline Lau | Social Media

Most Google + Users in Asia From Singapore and India

Sep 2, 2011 - Facebook continues to enjoy a strong presence in the social networking scene, according to Experian Hitwise. Comments

Adaline Lau | Social Media

McDonald's Uses Facebook Places to Build Buzz For Singapore's National Day

Jul 22, 2011 - Location-based campaign aims for 46,000 check-ins to unlock a 'surprise' deal. Comments

Michael Zung | Strategies

Digital Trends in Asia: 3 'Mashups' on the 2011 ADMA Yearbook

Jul 20, 2011 - Ad spending, top 10 sites, and ecommerce trends. Comments

Darren Yan | Mobile

Moving Ahead With Smartphone Marketing in 2011

Jan 7, 2011 - The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenomenon as the mobile handset is probably the dominant smartphone handset in Singapore, Hong Kong... Comments