Singapore

komli

Komli Unveils Remarketing DSP as Ad Tech Firms Thrive in the Region

Feb 9, 2014 - The former ad network launches its demand-side platform and is optimistic that performance advertisers will continue to invest heavily in remarketing campaigns. Comments

Forget Real-Time, Let's Look at Relevant-Time Marketing [Video]

christelquek Jan 14, 2014 - Social media star Christel Quek tells ClickZ why being relevant is more important than real-time marketing for brands. Comments

VIDEO: SingPost Bets on Omigo to Capture Lion's Share in Southeast Asia

ecommerce Jan 13, 2014 - What's in store for e-commerce in Asia? Singapore's up and coming online marketplace provides a snapshot. Comments

Facebook: Top 2013 Check-Ins and Topics for Asia

fbsg Dec 11, 2013 - The social network has unveiled the most popular destinations for users globally including top topics for Hong Kong, Singapore, Australia, and India. Comments

Multi-Channel Marketing, Data, and Social ROI Dominate #SESSG

singapore-7 Dec 10, 2013 - A roundup of ClickZ's sister conference, SES, in Singapore from Dec 2-4, includes videos and top tweets. Comments

Mercedes Taps Spotify to Seek Corporate Rockstars

nomster Aug 28, 2013 - The German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' campaigns and gamification. Comments

Visualization Map Tracks #sghaze via Instagram in Real Time

hazemap21 Jun 25, 2013 - Five guys who believe that many small actions can add together for a movement that matters have created a map to track the haze in Singapore. Comments

Lenovo Bets on Big Data, Builds Global Analytics Hub in Singapore

lenovo Jun 19, 2013 - The first phase of its analytics hub is scheduled to complete by July. Comments

MediaQuark Unveils Programmatic Media Trading for APAC Advertisers

mediaquark Jun 11, 2013 - Capitalizing on Google's forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims to offer advanced tech solutions to advertisers. Comments

Choosing a Domain Name That Attracts Foreign-Language Web Traffic

May 15, 2013 - The English language no longer dominates the web, so plan to accommodate foreign languages right from the start. Consider these tips. Comments

AdzCentral Evolves as RTB Gains Traction in Asia

Mar 26, 2013 - The display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region. Comments

Millennial Media: Mobile Device Trends in Asia [Study]

mobilemix Mar 7, 2013 - In Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Comments

Changi Airport Taps the Power of Photo-Sharing via Instagram

changiairport1 Feb 15, 2013 - In this Q&A, Changi's community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport. Comments

SES SG 2012 Roundup: Content Marketing for Next-Gen Devices, Big Data Analytics, and More

Nov 30, 2012 - Jam-packed with case studies and practical advice on PPC, analytics, and emerging digital trends at the two-day conference. Comments

Highlights at SES Singapore 2012: Day 1

sessgfeatured Nov 28, 2012 - The Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying. Comments

Singapore: Identifying Affluent Males to Enhance Search Strategies [Infographic]

affluentmalesfeatured Nov 21, 2012 - Here's how identifying other avenues of behavior could reinforce a brand's search strategy. Comments

LBS Marketing Kicks Off in Singapore and Mobile Stats From MMA

lbmafeatured Nov 13, 2012 - The Location Based Marketing Association opens its Singapore chapter while the Mobile Marketing Association shares stats on Singaporeans and their smartphones. Comments

Pinterest and Instagram Drive Traffic to Social Commerce Sites in Asia [Study]

featuredniche Aug 31, 2012 - Expect to see a proliferation of niche social networks over the next 12 months. Comments

Puma Leverages Social Graph to Promote Spring-Summer Collection

pumasocialappfeatured Jun 7, 2012 - German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Comments

How to Integrate New Gadgets Launching in 2012

how-digital-stamping-works2 Mar 29, 2012 - Consider these three tech innovations that will have great impact on Singaporean consumers. Comments

Three Keys to Avoiding a Social Media Disaster

socialmediadisaster Feb 28, 2012 - Case studies from Qantas and Singapore Zoo show how brands have landed in hot water unnecessarily. Comments

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