Singapore

SES SG 2012 Roundup: Content Marketing for Next-Gen Devices, Big Data Analytics, and More

Nov 30, 2012 - Jam-packed with case studies and practical advice on PPC, analytics, and emerging digital trends at the two-day conference. Comments

Highlights at SES Singapore 2012: Day 1

sessgfeatured Nov 28, 2012 - The Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying. Comments

Singapore: Identifying Affluent Males to Enhance Search Strategies [Infographic]

affluentmalesfeatured Nov 21, 2012 - Here's how identifying other avenues of behavior could reinforce a brand's search strategy. Comments

LBS Marketing Kicks Off in Singapore and Mobile Stats From MMA

lbmafeatured Nov 13, 2012 - The Location Based Marketing Association opens its Singapore chapter while the Mobile Marketing Association shares stats on Singaporeans and their smartphones. Comments

Pinterest and Instagram Drive Traffic to Social Commerce Sites in Asia [Study]

featuredniche Aug 31, 2012 - Expect to see a proliferation of niche social networks over the next 12 months. Comments

Puma Leverages Social Graph to Promote Spring-Summer Collection

pumasocialappfeatured Jun 7, 2012 - German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Comments

How to Integrate New Gadgets Launching in 2012

how-digital-stamping-works2 Mar 29, 2012 - Consider these three tech innovations that will have great impact on Singaporean consumers. Comments

Three Keys to Avoiding a Social Media Disaster

socialmediadisaster Feb 28, 2012 - Case studies from Qantas and Singapore Zoo show how brands have landed in hot water unnecessarily. Comments

Studies: Facebook Shows Big Gains in Malaysia, Singapore

airasia Oct 18, 2011 - Research underscores why brands marketers must connect with consumers on the social network. YouTube matters, too. Comments

Most Google + Users in Asia From Singapore and India

google-plus Sep 2, 2011 - Facebook continues to enjoy a strong presence in the social networking scene, according to Experian Hitwise. Comments

McDonald's Uses Facebook Places to Build Buzz For Singapore's National Day

mcdonalds-featured Jul 22, 2011 - Location-based campaign aims for 46,000 check-ins to unlock a 'surprise' deal. Comments

Digital Trends in Asia: 3 'Mashups' on the 2011 ADMA Yearbook

asiadigitalmarketingassociation2 Jul 20, 2011 - Ad spending, top 10 sites, and ecommerce trends. Comments

Moving Ahead With Smartphone Marketing in 2011

tripadvisorfeatured Jan 7, 2011 - The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenomenon as the mobile handset is probably the dominant smartphone handset in Singapore, Hong Kong... Comments

E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

asiapac Dec 21, 2010 - As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Comments

By the Numbers: Online Video Consumption in Asia

xinmsn-video1 Oct 13, 2010 - Online video goes mainstream in Asia Pacific. Comments

How Digital Is Improving the Shopper Experience

goggles Sep 13, 2010 - New tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways. Comments

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