Siri optimization

Buy side prefers voice trading to electronic execution

Voice Search – and You Thought "Auto Correct" Was Bad

Aug 25, 2014 - A look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Comments

Voice Search SEO: Preparing for the Future

google-voice Sep 25, 2013 - I'll explain what voice search will mean for search engine optimization. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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