Jul 23, 2012 - Six Flags is finally getting its newsletter right with its recently revamped program and you can apply the same tips to your email newsletter. Comments
May 2, 2011 - A look at the trends and technologies that could change customer engagement. Comments
May 2, 2011 - Here is how a fun brand could have avoided disappointing a potential fan. Second in a three-part series. Comments
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Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.