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Skype Aims for Premium Ad "Experiences"

Susan Kuchinskas  |  Strategies

Nov 16, 2012 - Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. Comments

Anna Maria Virzi  |  Video

Microsoft Weighs Ad Options for Skype

hyundai-microsoft-xbox Apr 25, 2012 - At NewFront 2012, Microsoft also promotes Xbox as live TV ad complement. Comments

Zachary Rodgers  |  Media Buying

Microsoft's Frank Holland Talks Custom Versus Automated Campaigns

frank-holland Mar 26, 2012 - Microsoft's top ad sales executive will soon mark a year in his job. Comments

Lisa Lacy  |  Strategies

Microsoft to Sell Skype Ads Overseas

Feb 15, 2012 - U.S. Skype inventory became available when the acquisition closed, but it has done so more slowly in foreign markets. Comments

Adaline Lau  |  Strategies

Businesses Rally to Assist Victims in Japan

Mar 18, 2011 - From Asia Pacific to North America, tech and interactive media companies activate disaster relief fund-raising efforts. Here's a snapshot of who's doing what. Comments

Anna Maria Virzi  |  Strategies

#HelpJapan: Do's and Don'ts for Brands

alibaba Mar 17, 2011 - StrawberryFrog chief strategy officer explains how brands can promote humanitarian and relief efforts – but not themselves. Comments

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