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Snapchat Chat Gives Brands Direct Line to Consumers

May 2, 2014 - Snapchat’s new text and video feature will enable brands to further engage with their audiences. It also opens up opportunities for ad targeting, experts say. Comments

The Power of Peer in Social Customer Care

2014-01-14-1258 Jan 15, 2014 - As you plan your social customer experience program, think about the value of peer technology, of placing more control into the hands of your customers. Comments

Skype to Roll Out Rich Media and Android Advertising

Skype logo Sep 19, 2013 - Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months. Comments

Cannes 2013 Video: Skype Growth Soars as Native Ad Offering Still in Development

skype-cannes Jun 27, 2013 - ClickZ speaks with Lovina McMurchy, general manager of Skype Advertising at Cannes Lions. Comments

Skype Aims for Premium Ad "Experiences"

skype-screen-logo Nov 16, 2012 - Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. Comments

Microsoft Weighs Ad Options for Skype

hyundai-microsoft-xbox Apr 25, 2012 - At NewFront 2012, Microsoft also promotes Xbox as live TV ad complement. Comments

Microsoft's Frank Holland Talks Custom Versus Automated Campaigns

frank-holland Mar 26, 2012 - Microsoft's top ad sales executive will soon mark a year in his job. Comments

Microsoft to Sell Skype Ads Overseas

Feb 15, 2012 - U.S. Skype inventory became available when the acquisition closed, but it has done so more slowly in foreign markets. Comments

The Death of SMS...or Not

sms-revenuefeatured Nov 8, 2011 - Internet-enabled apps like Whatsapp and Skype have replaced SMS and changed my messaging habits. Here are five reasons why. Comments

It's Cloudy Out There

cloud Sep 5, 2011 - Trust the Cloud and the force will be with you. Here's how to get started. Comments

Businesses Rally to Assist Victims in Japan

Mar 18, 2011 - From Asia Pacific to North America, tech and interactive media companies activate disaster relief fund-raising efforts. Here's a snapshot of who's doing what. Comments

#HelpJapan: Do's and Don'ts for Brands

alibaba Mar 17, 2011 - StrawberryFrog chief strategy officer explains how brands can promote humanitarian and relief efforts – but not themselves. Comments

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