May 2, 2014 - Snapchat’s new text and video feature will enable brands to further engage with their audiences. It also opens up opportunities for ad targeting, experts say. Comments
Jan 15, 2014 - As you plan your social customer experience program, think about the value of peer technology, of placing more control into the hands of your customers. Comments
Sep 19, 2013 - Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months. Comments
Jun 27, 2013 - ClickZ speaks with Lovina McMurchy, general manager of Skype Advertising at Cannes Lions. Comments
Nov 16, 2012 - Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. Comments
Apr 25, 2012 - At NewFront 2012, Microsoft also promotes Xbox as live TV ad complement. Comments
Mar 26, 2012 - Microsoft's top ad sales executive will soon mark a year in his job. Comments
Feb 15, 2012 - U.S. Skype inventory became available when the acquisition closed, but it has done so more slowly in foreign markets. Comments
Nov 8, 2011 - Internet-enabled apps like Whatsapp and Skype have replaced SMS and changed my messaging habits. Here are five reasons why. Comments
Sep 5, 2011 - Trust the Cloud and the force will be with you. Here's how to get started. Comments
Mar 18, 2011 - From Asia Pacific to North America, tech and interactive media companies activate disaster relief fund-raising efforts. Here's a snapshot of who's doing what. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014