Marketing News & Expert Advice
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Skype
Skype to Roll Out Rich Media and Android Advertising
Sep 19, 2013 - Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months. Comments
Cannes 2013 Video: Skype Growth Soars as Native Ad Offering Still in Development
Jun 27, 2013 -
ClickZ speaks with Lovina McMurchy, general manager of Skype Advertising at Cannes Lions.
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Skype Aims for Premium Ad "Experiences"
Nov 16, 2012 -
Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013.
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Microsoft Weighs Ad Options for Skype
Apr 25, 2012 -
At NewFront 2012, Microsoft also promotes Xbox as live TV ad complement.
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Microsoft's Frank Holland Talks Custom Versus Automated Campaigns
Mar 26, 2012 -
Microsoft's top ad sales executive will soon mark a year in his job.
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Microsoft to Sell Skype Ads Overseas
Feb 15, 2012 - U.S. Skype inventory became available when the acquisition closed, but it has done so more slowly in foreign markets. Comments
The Death of SMS...or Not
Nov 8, 2011 -
Internet-enabled apps like Whatsapp and Skype have replaced SMS and changed my messaging habits. Here are five reasons why.
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It's Cloudy Out There
Sep 5, 2011 -
Trust the Cloud and the force will be with you. Here's how to get started.
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Businesses Rally to Assist Victims in Japan
Mar 18, 2011 - From Asia Pacific to North America, tech and interactive media companies activate disaster relief fund-raising efforts. Here's a snapshot of who's doing what. Comments
#HelpJapan: Do's and Don'ts for Brands
Mar 17, 2011 -
StrawberryFrog chief strategy officer explains how brands can promote humanitarian and relief efforts – but not themselves.
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