Marketing News & Expert Advice
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Skype
Skype Aims for Premium Ad "Experiences"
Nov 16, 2012 - Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. Comments
Microsoft Weighs Ad Options for Skype
Apr 25, 2012 -
At NewFront 2012, Microsoft also promotes Xbox as live TV ad complement.
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Microsoft's Frank Holland Talks Custom Versus Automated Campaigns
Mar 26, 2012 -
Microsoft's top ad sales executive will soon mark a year in his job.
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Microsoft to Sell Skype Ads Overseas
Feb 15, 2012 - U.S. Skype inventory became available when the acquisition closed, but it has done so more slowly in foreign markets. Comments
Businesses Rally to Assist Victims in Japan
Mar 18, 2011 - From Asia Pacific to North America, tech and interactive media companies activate disaster relief fund-raising efforts. Here's a snapshot of who's doing what. Comments
#HelpJapan: Do's and Don'ts for Brands
Mar 17, 2011 -
StrawberryFrog chief strategy officer explains how brands can promote humanitarian and relief efforts – but not themselves.
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