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Amazon’s Fire Phone May Add Another Layer to Mobile Marketing

Jul 25, 2014 - Whether or not the phone is a hit with the public remains to be seen, but Amazon's new e-commerce-focused smartphone gives mobile marketers new technology to work with. Comments

Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines

sharethislogo Jul 10, 2014 - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest were the biggest drivers of mobile sharing growth. Comments

Mobile Retail Traffic Spiking, Sales Not So Much

mobile commerce Jul 9, 2014 - While mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers. Comments

Americans Spend More Time Than Ever on Mobile Apps [Study]

nielsen18 Jul 8, 2014 - A Nielsen report shows that while adult U.S. smartphone users are spending 65 percent more time using apps compared to two years ago, the average number of apps used per month has only seen a slight increase. Comments

Facebook Creates New Ad Solutions in High-Growth Countries

cellphones Jul 3, 2014 - The social platform is creating new local ad solutions on mobile (primarily feature phones) in high-growth countries, so that marketers can tailor the way they serve their ads to international destinations. Comments

Search Trends Vary by Device During Different Times of Day [Study]

search-marketing-1 Jun 26, 2014 - A recent study by Bing looks at how search trends vary across different devices throughout the day. How can you use this information to adjust your campaigns? Comments

Will 2015 Be the Year of the Next Triple Crown Winner?

triple-crown Jun 18, 2014 - Why does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Comments

3 Keys to Millennial Marketing: Smartphones, Social Media, Hyper-Targeted Content [Study]

millenials Jun 6, 2014 - New research reveals that Millennials check their smartphones 43 times per day and they primarily use social networks to discover and share content. Comments

Soccer Fans Will Watch World Cup on Multiple Devices [Survey]

soccer Jun 3, 2014 - A recent survey reveals that audiences will take a multi-screen approach to watching 2014 World Cup soccer games. Comments

Tech Hampers Memory Which Impacts Marketing, Says Yahoo Canada Head

nick-drew-clickz-live-toronto May 16, 2014 - Technology, particularly smartphone usage, is changing the way we use our memories. Yahoo Canada's head of research, Nick Drew, addressed what this means for marketers in his day two keynote at ClickZ Live Toronto. Comments

Personalized Targeting Key to Winning Mobile Consumers [Study]

yesmail-think-mobile-first-200x155 Apr 28, 2014 - Forrester Research's recent report reveals that marketers must use a mobile-unique approach for integrated and individualized mobile ads. Comments

New Face of TV Viewership: Laptops and Tablets and Phones, Oh My!

the-role-of-digital-in-tv Apr 10, 2014 - A new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to their favorite TV shows. Comments

Give Me Mobile-First or Give Me Death

mobileads Apr 1, 2014 - Although it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requires a new set of strategies and expertise. Comments

Switching Between Devices Normal for 40% of U.S. Web Users [Facebook Study]

facebook-like Mar 10, 2014 - A recent study from Facebook shows that more than 40 percent of people switch devices mid-activity and people use each device for a different purpose. Comments

4 Ways to Enhance Digital Customer Experience in China

shoppingcart Mar 3, 2014 - E-commerce savvy consumers in China display distinct behavioral patterns and smart retailers should be able to use these to reinforce their digital strategy. Comments

Google Chromecast, Cable Consolidation, and Fiber Optic Cable Could Boost Impact of gTLDs

gtld-shutterstock-29471569 Feb 26, 2014 - The affordability of Chromecast, Comcast's bid to buy Time Warner Cable, and Internet connections at fiber optic speed means consumers are near the tipping point on how they consume their content. Comments

Brands Slow to Create Tablet-Specific Experiences

manytablets Jan 30, 2014 - Usablenet, a mobile and multi-channel technology company, released a new study today regarding user experiences on tablets. Comments

Paid Search Advertising Accelerates in Q4 2013

mobilemarketing Jan 23, 2014 - Paid search advertising significantly increased in the fourth quarter of 2013, driven by the use of Product Listing Ads and mobile devices during the holiday season. Comments

Be More Oreo: How Brands Can Emerge Victorious From This Year’s Super Bowl

oreo-dunk-in-dark Jan 23, 2014 - A look into how brands can follow Oreo's lead, capture an audience and truly succeed during this year's Super Bowl, from guest columnist Frank Holland of Microsoft. Comments

The Year of Mobile - Redux

shutterstock-144889726 Jan 23, 2014 - As sales of PCs continue to decline, will 2014 finally be the year smartphones and tablets completely take over the personal computing space? Comments

Two Trends to Watch in China: M-Commerce and Showrooming [Video]

chinamobile Jan 14, 2014 - Recent developments with Alibaba and JD.com could signal accelerated growth for mobile commerce in China. Comments

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