Marketing News & Expert Advice
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smartphones
Over 50 Percent of Unique Email Opens Now Mobile
Oct 3, 2013 - The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Comments
Mobile + E-Commerce = Love Story
Dec 12, 2012 -
Knowing that we can expect further rather rapid increase in mobile traffic and purchases, here are a couple of tips.
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Japan Scores High Marks in 2012 Digi Wrap-Up
Dec 10, 2012 -
Digital in all its forms is taking over Japan to become the central channel for creating meaningful relationships with consumers.
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Google Study Reveals Web Influencing Smartphone Sales
Nov 30, 2012 -
Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched.
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Familiar but New - Japan's Digital Marketing Landscape 2013
Nov 8, 2012 -
Japan's "Galapagos" market in mobile and social marketing has evolved to become more aligned with the rest of the world.
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Big Data Will Transform Financial Industry, Warns TomorrowToday
Oct 23, 2012 -
The rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will do business
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Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]
Aug 25, 2012 -
Android users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent.
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Study: Philippines Fastest Growing Smartphone Sales Market in Emerging Asia
Aug 11, 2012 - Smartphone sales are growing steadily due to more affordable price points in the market. Comments
Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy
Jun 6, 2012 -
Optimizing content for model variations can be costly and difficult to maintain. Consider this approach.
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Mobile Marketing in Emerging Markets - What You Need to Know
May 23, 2012 -
Five things every marketer should know about mobile in emerging markets.
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6 Tips for Driving E-Commerce Success in Japan
May 21, 2012 -
E-commerce is big business in Japan and there's huge opportunity to actively engage via mobile-friendly platforms.
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Mobile vs. Mobile: Tablets Outpace Smartphones as the Smart Choice
Sep 4, 2013 -
We can serve more relevant ads if we take the time to understand what, when, and where consumers are.
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Mobile Trends in China and Opportunities for Brands
Aug 21, 2013 -
Let's take a look at some recent stats first.
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Native Mobile Experience More Effective Than Banner Ads: Study
Jul 30, 2013 -
The study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the trend in some instances.
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Kickbit Rewards Engaged Cellphone Users With Mobile Data
Jul 16, 2013 -
Boston-based startup Aquto has unveiled Kickbit, an app that enables mobile users who watch ads, take surveys, purchase items or download and try out new apps to get rewards of additional free mobile data minutes from their participating carrier.
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Digital Does Not Equal Social
Apr 29, 2013 -
If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face of this assumption.
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Smartphones: The Future of Marketing Research in Asia Pacific
Mar 7, 2013 -
Asia will be central to the development of mobile research.
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Skies the Limit for New Oreo App
Mar 1, 2013 -
There is just no stopping Oreo. In its latest claim to fame, the cookie brand is taking on the universe with a star chart messaging app called Oreo Skies. Putting its own twist on traditional mobile messaging, Oreo has partnered with Nokia to develop...
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Marin Logs State of Global Search Marketing
Feb 12, 2013 -
The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software.
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Inbox Zero Goals Aside, Email Is Still the Top Digital Marketing Channel
Jan 25, 2013 -
Despite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effective and inclusive, according to new research from ExactTarget.
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2013 is The Year Mobile Becomes a Mainstream Media Channel
Jan 24, 2013 -
3 developments in the mobile ecosystem that will have an impact on marketers.
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