Google's Squared Online plays to digital talent shortages in Asia
Asia

Google's Squared Online plays to digital talent shortages in Asia

8y Sophie Loras

Google's Squared Online plays to digital talent sh...

The APAC launch of Squared Online, a digital marketing course developed by Floream in partnership with Google, will be welcomed, as skills and talent ...

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Lessons learned from Cyber Weekend
Ecommerce

Lessons learned from Cyber Weekend

8y Tessa Wegert

Lessons learned from Cyber Weekend

With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...

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The missing 98 percent: why offline attribution matters
Display Advertising

The missing 98 percent: why offline attribution matters

8y Kevin Lee

The missing 98 percent: why offline attribution ma...

Using data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...

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Technology and innovation open new opportunities for O2O retail, starting in Asia
Asia

Technology and innovation open new opportunities for O2O retail, starting i...

8y Ohad Hecht

Technology and innovation open new opportunities f...

New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...

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Building brand advocates in a connected world
Community Management

Building brand advocates in a connected world

8y Dave Evans

Building brand advocates in a connected world

To create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such a...

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TV everywhere: the new marketer opportunity
Media

TV everywhere: the new marketer opportunity

8y Frank Sinton

TV everywhere: the new marketer opportunity

As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...

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Cyber Friday: Why this is the year Black Friday will play out online
Media

Cyber Friday: Why this is the year Black Friday will play out online

8y Tessa Wegert

Cyber Friday: Why this is the year Black Friday wi...

As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...

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How can you solve your mobile marketing problem?
Media

How can you solve your mobile marketing problem?

8y Dave Hendricks

How can you solve your mobile marketing problem?

What is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...

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3 tips for creating compelling visual content on social media
Asia

3 tips for creating compelling visual content on social media

8y Paul Webster

3 tips for creating compelling visual content on s...

As users continue to adopt a mobile-first approach to online access, marketers need to create more compelling content for visual platforms like Instag...

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Understanding the customer: how to improve the perception of mobile video ads
Media

Understanding the customer: how to improve the perception of mobile video a...

8y Alex LePage

Understanding the customer: how to improve the per...

Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content ...

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How to use mobile as a bridge between digital and physical
Media

How to use mobile as a bridge between digital and physical

8y Anna Bager

How to use mobile as a bridge between digital and ...

The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...

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Holiday shopping and search behaviors in moments
Paid Search

Holiday shopping and search behaviors in moments

8y Lisa Raehsler

Holiday shopping and search behaviors in moments

Real-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral...

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5 holiday shopping trends to watch
Marketing

5 holiday shopping trends to watch

8y Tessa Wegert

5 holiday shopping trends to watch

Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take ...

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Optimizing search in the mobile era
Asia

Optimizing search in the mobile era

8y Rico Chan

Optimizing search in the mobile era

Mobile's forward momentum as the online channel of choice has created a demand for quality cross-device campaign strategies. Use these tips to optimiz...

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Beacons unlock real-time mobile research: are you ready to connect?
Media

Beacons unlock real-time mobile research: are you ready to connect?

8y Stephanie Miller

Beacons unlock real-time mobile research: are you ...

The efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for...

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How will the IoT affect CPG brands?
CPG (FMCG)

How will the IoT affect CPG brands?

9y Mike O'Brien

How will the IoT affect CPG brands?

Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...

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The 3 reasons online advertising campaigns fail
Marketing

The 3 reasons online advertising campaigns fail

9y Tim Nichols

The 3 reasons online advertising campaigns fail

There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding th...

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Welcome to the next generation of rank tracking
Search

Welcome to the next generation of rank tracking

9y Kevin Lee

Welcome to the next generation of rank tracking

To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential. Read More...

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The Future of India Is E-Commerce
Asia

The Future of India Is E-Commerce

9y Andy Radovic

The Future of India Is E-Commerce

Less than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising. Read More...

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Your 5 Mobile Musts This Holiday Season
Media

Your 5 Mobile Musts This Holiday Season

9y Michael Della Penna

Your 5 Mobile Musts This Holiday Season

The holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these ...

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The Year of Online Video: What We Saw and What's Next for Brands
Media

The Year of Online Video: What We Saw and What's Next for Brands

9y Tessa Wegert

The Year of Online Video: What We Saw and What's N...

Advances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make f...

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3 Tips for Mapping the Customer Journey
Data insights

3 Tips for Mapping the Customer Journey

9y Ellen Valentine

3 Tips for Mapping the Customer Journey

Use these three insights for visualizing, designing and mapping out the customer journey in order to effectively increase engagement across multiple c...

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Your Mobile-Only Customer Experience Guidebook
Marketing

Your Mobile-Only Customer Experience Guidebook

9y Tessa Wegert

Your Mobile-Only Customer Experience Guidebook

Portable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy b...

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Mobile Advertising and Its Original Medium
Media

Mobile Advertising and Its Original Medium

9y Anna Bager

Mobile Advertising and Its Original Medium

The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertisin...

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Google's Alphabet: A Welcome Move in Asia
Asia

Google's Alphabet: A Welcome Move in Asia

9y Sophie Loras

Google's Alphabet: A Welcome Move in Asia

For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region. Read More...

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Why Retailers Will Embrace the New Mobile Consumer This Holiday Season
Media

Why Retailers Will Embrace the New Mobile Consumer This Holiday Season

9y Michael Della Penna

Why Retailers Will Embrace the New Mobile Consumer...

Here are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource ...

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3 Back-to-School Marketing Strategies With Merit
Marketing

3 Back-to-School Marketing Strategies With Merit

9y Tessa Wegert

3 Back-to-School Marketing Strategies With Merit

Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogentl...

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