smartphones

mobilemarketing

Paid Search Advertising Accelerates in Q4 2013

Jan 23, 2014 - Paid search advertising significantly increased in the fourth quarter of 2013, driven by the use of Product Listing Ads and mobile devices during the holiday season. Comments

Be More Oreo: How Brands Can Emerge Victorious From This Year’s Super Bowl

oreo-dunk-in-dark Jan 23, 2014 - A look into how brands can follow Oreo's lead, capture an audience and truly succeed during this year's Super Bowl, from guest columnist Frank Holland of Microsoft. Comments

The Year of Mobile - Redux

shutterstock-144889726 Jan 23, 2014 - As sales of PCs continue to decline, will 2014 finally be the year smartphones and tablets completely take over the personal computing space? Comments

Two Trends to Watch in China: M-Commerce and Showrooming [Video]

chinamobile Jan 14, 2014 - Recent developments with Alibaba and JD.com could signal accelerated growth for mobile commerce in China. Comments

Unruly's Top 10 Social Video Trends for 2014

Future Next Exit Jan 9, 2014 - Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. Comments

Facebook and YouTube Lead Mobile Online Activity [Study]

nielsen18 Dec 19, 2013 - As 2014 is approaching, Nielsen took a look at what devices consumers own, as well as their online and mobile activities during 2013. Comments

Predictions for 2014: Smartphones, Showrooming, and Micro-location

mobileads Dec 15, 2013 - I’d take the opportunity to look at these 3 trends that will have an increasingly important part to play in 2014 and how they will impact brands. Comments

Mobile Cements Status as Primary Shopping Channel

dec4 Dec 9, 2013 - Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thanksgiving and Black Friday this year. Comments

American Football Strengthens Video Advertising

football1 Nov 13, 2013 - An infographic by Adap.tv reveals that people are more likely to engage with video advertising during football season. Comments

Has Mobile Marketing Come of Age?

marinabay Nov 6, 2013 - Consider these two reasons that are slowing mobile down as a legitimate marketing channel. Comments

Becoming One With Our Email Addresses

email-deliverability Oct 18, 2013 - Every year the percentage of email opens on mobile devices increases, while the number of voice calls decreases. It stands to reason that, eventually, the "phone" aspect of the smartphone will live on in name alone. Comments

Q3 2013 US Paid Search Spend Continues Upward Trend: RKG, IgnitionOne & Kenshoo

arrow-riding-man Oct 15, 2013 - Digital marketing reports from RKG, Ignition One and Kenshoo reveal that US paid search spend increased in Q3 2013. Comments

Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey

mobilewebsite Oct 7, 2013 - Marketers see more value in mobile and are increasing their budgets accordingly, says the IAB, based on results of their recent industry survey. Comments

Over 50 Percent of Unique Email Opens Now Mobile

tablets-in-school Oct 3, 2013 - The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Comments

Mobile vs. Mobile: Tablets Outpace Smartphones as the Smart Choice

mobileshopping-300x285 Sep 4, 2013 - We can serve more relevant ads if we take the time to understand what, when, and where consumers are. Comments

Mobile Trends in China and Opportunities for Brands

chinamobile Aug 21, 2013 - Let's take a look at some recent stats first. Comments

Native Mobile Experience More Effective Than Banner Ads: Study

viewing-and-sharing-videos-while-passing-time Jul 30, 2013 - The study suggests three ways that marketers could use native mobile experiences to reach their brand's target audience with Asia-Pacific leading the trend in some instances. Comments

Kickbit Rewards Engaged Cellphone Users With Mobile Data

kickbit1 Jul 16, 2013 - Boston-based startup Aquto has unveiled Kickbit, an app that enables mobile users who watch ads, take surveys, purchase items or download and try out new apps to get rewards of additional free mobile data minutes from their participating carrier. Comments

Digital Does Not Equal Social

socialmedia-world Apr 29, 2013 - If you look at the usage statistics by channel of the various markets across Asia you see a pattern that often flies in the face of this assumption. Comments

Smartphones: The Future of Marketing Research in Asia Pacific

yahoovision Mar 7, 2013 - Asia will be central to the development of mobile research. Comments

Skies the Limit for New Oreo App

oreoskies Mar 1, 2013 - There is just no stopping Oreo. In its latest claim to fame, the cookie brand is taking on the universe with a star chart messaging app called Oreo Skies. Putting its own twist on traditional mobile messaging, Oreo has partnered with Nokia to develop... Comments

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