smartphones

mobile-measurement

Industry Isn't Quite Ready for Mobile Measurement, Says MRC

Mar 30, 2015 - While discussing mobile measurement at the IAB Marketplace, George Ivie, CEO of the Media Rating Council, said standards regarding viewability haven't yet caught up to mobile technology. Comments

VIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?

interview-joemartin-adobe Mar 20, 2015 - As larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Comments

FTC Workshop to Focus on Cross-Device Tracking

FTC Logo Mar 18, 2015 - The FTC's upcoming workshop will focus on the potential benefits and privacy issues surrounding marketers' practice of tracking consumers on their mobile devices. Comments

Real-Time KFC Campaign Offers Chicken During Website Crashes

kfc-logo Mar 11, 2015 - While Apple's iTunes Store and App Store were down, Romanian consumers were able to get free KFC meals as part of the chicken chain's new "Don't panic, man" campaign. Comments

Contextual Commerce Is About to Change the Shopping Experience

contextual-commerce Mar 10, 2015 - Contextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does it blur the line between convenient and invasive? Comments

Could Liquor Bottles Be the Next Big Thing in Advertising?

johnnie-walker-nfc Mar 4, 2015 - At the Mobile World Congress, Diageo unveiled the first smart bottle: a Johnnie Walker Blue Label that can use NFC to send targeted ads to smartphones. Is this ingenious or invasive? Comments

Users Want a Seamless and Convenient Web Experience

mobile usability Feb 11, 2015 - What debate? Whether via app or mobile Web, mobile users want an easy and connected experience. Comments

Car of the Future Meets Ads of the Present

A fleet management company car Jan 14, 2015 - As connected cars drive their way into the mainstream marketplace, marketers must adapt. Are you ready for this new opportunity? Comments

The Last Mobile Holiday?

mobile-holidays Dec 19, 2014 - In our increasingly mobile-focused world, it's becoming unnecessary to label a holiday "mobile," as going forward, all holidays will intrinsically be centered on the mobile space. Comments

Mobile First! How to Hit the Ground Running in 2015

mobileads Dec 10, 2014 - The mobile sector isn't slowing down any time soon. Are you prepared to keep up in what's sure to be a fast-paced 2015? Comments

Starbucks UK Debuts Location-Based Mobile Ads; Beacons Meet Shoppers on Regent St.

starbucks-new-logo Dec 8, 2014 - Starbucks has seen an increase in foot traffic since the company started geo-marketing, a growing trend in the U.K. highlighted by the beaconed app of one shopping district. Comments

Shazam Brings Targeted Ads In-Store

shutterstock-187402832 Dec 2, 2014 - Partnering with Mood Media, a company that sends digital watermarks to mobile devices from retailers' sound systems, Shazam allows brands to use the popular app as a marketing tool. Comments

Live Online Shopping Data: The Gift That Keeps Giving This Season

real-time Nov 26, 2014 - This holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adjustments. Comments

It’s OVER, the Internet IS Broken

broken-internet Nov 21, 2014 - No, a celebrity photo didn't break the Internet, but it is changed forever. Read on to discover how. Comments

Mobile by the Numbers: Some Fresh Stats and Implications

shutterstock-152196302 Nov 19, 2014 - A new report sheds light on how mobile consumer trends are evolving in the U.S. and China, including which times are the best for targeting consumers on mobile and what devices are top for video views. Comments

Snapchat Partners With Square for Peer-to-Peer Payments

snapchat-logo Nov 18, 2014 - To allow users to snap money to each other, Snapchat has partnered with another company to create a feature for the first time, though some experts question the pairing. Comments

Rebecca Minkoff and eBay Bring Digital Shopping to the Offline World

minkoff-smart-store-opening-pic Nov 13, 2014 - Fashion designer Rebecca Minkoff's new flagship shore is equipped with touchscreens that allow customers to find merchandise, request additional sizes, and pay for purchases with the press of a button. Comments

Indonesia and Instagram: Ready For E-Commerce Takeoff

instagram-collage Nov 6, 2014 - Indonesia is a country with a passion for social media, and Instagram is the latest platform being embraced by online retailers to market their wares. Comments

Online Shoppers Will Find Best Deals on Thanksgiving Day

shutterstock-160880582 Nov 6, 2014 - According to Adobe's annual holiday shopping predictions, Thanksgiving will have lowest prices and most mobile commerce, while Cyber Monday will still reign supreme for online shopping. Comments

Why Do Smartphone Users Download Apps Only to Ignore Them?

shutterstock-200250458 Nov 4, 2014 - Nielsen research finds that while most consumers download dozens of apps for smartphones and tablets, very few apps are actually being utilized across mobile devices. Comments

Mobile Phones and Pizza Delivery

31oct14-scott-heron-mobile-and-pizza-hell-pizza-grab-1 Nov 2, 2014 - Mobile penetration rates and smartphone usage are driving different types of marketing initiatives – including some innovating examples in pizza delivery – but there is still considerable untapped potential for the future. Comments

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