Marketing News & Expert Advice
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smartphones
6 Tips for Driving E-Commerce Success in Japan
May 21, 2012 - E-commerce is big business in Japan and there's huge opportunity to actively engage via mobile-friendly platforms. Comments
Waiting for That Year of Mobile - An Indian Perspective
Apr 24, 2012 -
With 800 million mobile subscribers in India, there are opportunities and challenges to developing successful mobile marketing and advertising campaigns.
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Mobile Search 2012
Mar 14, 2012 -
Marketers, start your mobile campaign now. Here's how.
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Location-Based Advertising: The Importance of Location to Advertising
Nov 16, 2011 -
Advertisers and service providers must have a thorough thought process behind the use of location marketing so as to maximise its potential. First in a three-part series.
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The Big Thing in Japan: Mobile SNS and Games
Oct 7, 2011 -
An overview of mobile SNS sites Gree and Mobage in Japan.
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Is Jiepang the Answer to Foursquare in the Chinese Market?
Jan 13, 2011 -
Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region.
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Moving Ahead With Smartphone Marketing in 2011
Jan 7, 2011 -
The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenomenon as the mobile handset is probably the dominant smartphone handset in Singapore, Hong Kong...
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How Businesses Should Respond to the Converging Social Mobile Network
Nov 19, 2010 -
As more and more users visit social networks on their mobile devices, it is critical for companies to engage consumers on these channels.
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The Japanese Mobile Dichotomy
Nov 16, 2010 -
We must as an advertising and marketing industry ensure that relevance drives mobile marketing and communications innovation, and we are not simply delivering mobile for mobile's sake.
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Most Marketing Buzz Words Today Are at Least 10 Years Old
Oct 16, 2010 -
Social networking, group buying, and smartphones are not 'new' ideas, though they are all maturing.
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