Finance platform Kabbage acquires SMB data provider Radius Intelligence

Financial Services Finance platform Kabbage acquires SMB data provider Radius Intelligence

5y Barry Levine

Finance platform Kabbage acquires SMB data provide...

By acquiring Radius, automated lending platform Kabbage hopes to "dramatically expand [its] product set and service platform," says CEO Rob Frohwein. ...

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The experts’ guide to selling on Amazon

Ecommerce & Sales The experts’ guide to selling on Amazon

6y Emily Alford

The experts’ guide to selling on Amazon

Many small-to-medium businesses simply don’t know how to get started on Amazon. But as the company breaks sales records and increasingly adds third-pa...

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Attention seeking announcements: Is causing a stir on social always a smart marketing strategy?

Strategy & Leadership Attention seeking announcements: Is causing a stir on social always a smart marketing strategy?

6y Emily Alford

Attention seeking announcements: Is causing a stir...

What’s the real value of having your brand caught up in a social media moment? As more brands attempt to recreate Wendy’s model for social success, th...

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Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

Digital Advertising Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

6y Mike O'Brien

Who gets the gold?: The best marketing from the Py...

In the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...

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7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

Email & Automation 7 email marketing lessons from Dollar Shave Club, Dunkin Donuts and Kenneth Cole

6y Mike O'Brien

7 email marketing lessons from Dollar Shave Club, ...

We're all marketers, but we're also consumers. What email marketing lessons can we learn from our own user experience? Straight out of my own inbox, h...

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Five reasons SMBs should be using email automation

Email & Automation Five reasons SMBs should be using email automation

6y Al Roberts

Five reasons SMBs should be using email automation

Marketing automation is such a crucial element of most marketers' overall strategies that there's a strong argument to be made that small and medium-s...

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How to find the right 'tradigital' fit for your brand

How to find the right 'tradigital' fit for your brand

8y Emily Alford

How to find the right 'tradigital' fit for your br...

The most important point about bridging traditional and digital marketing is that marketing is ultimately about retention, not acquisition. Read More...

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The rise of branded 'edutainment'

The rise of branded 'edutainment'

8y Tessa Wegert

The rise of branded 'edutainment'

Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand si...

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The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes social

The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes social

8y Mike O'Brien

The Digital Download: Ad additions to Pinterest an...

This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direc...

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Killing Google’s brand one phone call at a time

Killing Google’s brand one phone call at a time

8y Gregg Stewart

Killing Google’s brand one phone call at a time

Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...

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How Facebook is focusing on SMBs in 2016

How Facebook is focusing on SMBs in 2016

8y Angie Pascale

How Facebook is focusing on SMBs in 2016

Part of Facebook's strategy for increasing ad revenue includes updating and adding certain features that are especially appealing to small and medium-...

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Are you ready for Small Business Saturday?

Are you ready for Small Business Saturday?

8y Gregg Stewart

Are you ready for Small Business Saturday?

Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Her...

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4 ways Boomerang enhances the Instagram advertising experience

4 ways Boomerang enhances the Instagram advertising experience

8y Mike O'Brien

4 ways Boomerang enhances the Instagram advertisin...

A new app adds GIFs to Instagram's list of video offerings for advertisers. Creating content that's inherently shareable is one way marketers can use ...

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Small Publishers Are Most Affected by Ad Blockers, Says IAB

Small Publishers Are Most Affected by Ad Blockers, Says IAB

9y Mike O'Brien

Small Publishers Are Most Affected by Ad Blockers,...

Ad-blocking software is especially damaging to small publishers, but IAB MIXX says they understand why users download it. It's up to the industry to t...

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Facebook Lets Users Send Businesses Private Messages

Facebook Lets Users Send Businesses Private Messages

9y Yuyu Chen

Facebook Lets Users Send Businesses Private Messag...

Facebook is going to give businesses some social customer support power that is usually provided by external management tools. Read More...

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How SE Asian SMBs Are Leading the Way on Mobile

How SE Asian SMBs Are Leading the Way on Mobile

9y Arrow Guo

How SE Asian SMBs Are Leading the Way on Mobile

Facebook's Arrow Guo offers these tips to SMBs developing mobile-first social media pages. Read More...

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Local Optimizations for the Apple Watch

Local Optimizations for the Apple Watch

9y Gregg Stewart

Local Optimizations for the Apple Watch

Now that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device. Read More...

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Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019

Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019

9y Yuyu Chen

Mobile to Represent More Than 11% of U.S. Local Me...

A new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad reve...

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Twitter Launches Self-Serve Ads for Indonesian SMBs

Twitter Launches Self-Serve Ads for Indonesian SMBs

9y Sophie Loras

Twitter Launches Self-Serve Ads for Indonesian SMB...

Indonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digi...

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YP Partners With Uber to Bring Cars to Your Door

YP Partners With Uber to Bring Cars to Your Door

9y Mike O'Brien

YP Partners With Uber to Bring Cars to Your Door

In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order ...

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Square Helps SMBs Track Sales With New Email Marketing Tool

Square Helps SMBs Track Sales With New Email Marketing Tool

9y Yuyu Chen

Square Helps SMBs Track Sales With New Email Marke...

The mobile payment brand expands its business to email marketing in an effort to help brick-and-mortar companies track in-store sales. Read More...

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Reach Customers Where They Are With Mobile

Reach Customers Where They Are With Mobile

9y Dave Lloyd

Reach Customers Where They Are With Mobile

A surprising 53 percent of small businesses don't have a website and their customers have already moved onto mobile devices. Learn the importance of r...

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Twitter "Quick Promote" Targets SMBs

Twitter "Quick Promote" Targets SMBs

9y Emily Alford

Twitter "Quick Promote" Targets SMBs

Twitter's new ad product allows small businesses to promote their highest-performing tweets straight from their analytics dashboards to drive engageme...

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Google, Microsoft, and Amazon Pay to Unblock Ads

Google, Microsoft, and Amazon Pay to Unblock Ads

9y Chris Merriman

Google, Microsoft, and Amazon Pay to Unblock Ads

The tech giants have reportedly paid Adblock Plus to have their ads unblocked. Read More...

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How to Drive Conversions and Traffic on Twitter? Website Cards

How to Drive Conversions and Traffic on Twitter? Website Cards

9y Lisa Raehsler

How to Drive Conversions and Traffic on Twitter? W...

SMBs can use Twitter's Website Cards to help drive traffic to their site through the platform. Here are tips for how to use the feature effectively. R...

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Can Pinterest Make Your Small Business Bigger?

Can Pinterest Make Your Small Business Bigger?

9y Mike O'Brien

Can Pinterest Make Your Small Business Bigger?

Pinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products. Read More...

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eBay Invites Customers to "Shop the World" for the Holidays

eBay Invites Customers to "Shop the World" for the Holidays

9y Emily Alford

eBay Invites Customers to "Shop the World" for the...

eBay has launched a multiscreen holiday campaign to highlight its diverse relationships with global sellers by connecting inspirational moments with i...

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