SMB

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SMBs Allocate More Budget to Social Than Other Channels

Sep 18, 2014 - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. Comments

SMBs to Represent More Than One-Third of Local Ad Spend in 2015

shutterstock-163296683 Sep 4, 2014 - BIA/Kelsey predicts that SMBs will spend more than $50 billion on local media in 2015. Additionally, they will continue to allocate even more ad dollars to digital. Comments

Groupon Reveals Time-Based Booking for Businesses Accepting Reservations

groupon-logo Sep 3, 2014 - Groupon's time-based booking allows businesses to offer deals that act as reservations, allowing merchants to fill off-peak hours and lure new customers. Comments

Align SEO and Social Marketing Practices Inside Your Company

sales-marketing-alignment Sep 3, 2014 - In today's digital ecosystem, marketers must align their SEO and social marketing practices in order to design an effective overall marketing strategy. Comments

Why MailChimp Is Killing Auto-Responders: The Rise of CRM

MailChimp Aug 25, 2014 - New features in MailChimp's services are making auto-responders things of the past. How? And what does this mean for digital marketers at small businesses? Comments

Marketing Automation Tools for Smaller Tasks

automation-shutterstock-136061006 Aug 21, 2014 - While they may not be looking for advanced solutions, small businesses can benefit from many simple, free marketing automation tools. Here's a look at several of the options available. Comments

Facebook Leads Way In In-store Sales for SMBs [Study]

facebook-homepage Aug 14, 2014 - A new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for small businesses, with 84 percent of respondents saying that local deals or offers on Facebook heavily... Comments

Microsoft and Salesforce Union: Does It Hurt Small Businesses?

small-business-crm Jul 28, 2014 - While the partnership between Microsoft and Salesforce provides options for marketers, there are other offerings available that may be better suited for small-business marketers. Comments

The First Month in Start-Up/SME Marketing (Part 3)

startup-lightbulb-man Jul 16, 2014 - Part three of this five-part series takes a deeper look into a start-up's marketing plan, and more specifically looks at how you can implement content marketing to ensure success in your start-up or small business. Comments

WeVideo Moves Video Creation to the Cloud for Small-Business Marketers

wevideo-logo Jul 16, 2014 - The video creation platform allows small businesses to create effective video marketing content in the cloud without the expensive, complicated hassle of other products. Comments

Privacy vs. Personalization - The Creepy Side of Small Business CRM

personalization Jul 14, 2014 - There's a fine line between impressing your customers with what you remember about them and creeping them out with your extensive knowledge - here are some tips for how to stay on the right side of that line. Comments

Google My Business – A Step Forward or Lipstick on a Pig?

Welcome to Google My Business Jun 30, 2014 - Google's new local marketing platform is a small step forward to help the tech giant to engage with small businesses. Here's a deeper look at its functionality. Comments

The First Month in Start-Up/SME Marketing Part 2

business-plan-1 Jun 18, 2014 - The second part in this five-part series details how to create a marketing strategy, how to ensure people are on board with it, and how to plan its immediate and long-term execution. Comments

Small Business Budget, Big Business Ideas for Twitter Advertising, World Cup Edition

fifa-world-cup-twitter-screenshot Jun 17, 2014 - There are a number of different ways that small and medium-sized businesses can use Twitter to tap into the World Cup buzz happening on the social network. Comments

5 Approaches for SMBs to Set Up An Internet Marketing Team

internetmarketing Jan 6, 2014 - Consider these 5 ways before you market your products online. Comments

Facebook Integrates Shutterstock Images for Small Business Ads

facebook-homepage Aug 23, 2013 - Facebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social activity on the go. Comments

5 Quick Excel Tips for Marketers and SMBs With No Time

realtime Aug 22, 2013 - Save time and improve your reporting skills with these important tips. Comments

Yahoo Launches Listing Management Tool for Small Business

scan-results-1-copy Jun 17, 2013 - Yahoo today announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. Comments

The Search Agency Automates SEM for SMBs

agency-automation Mar 19, 2013 - The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make more money doing so. Comments

Email Marketing for Local Business

local Dec 31, 2012 - Tactics to drive a digital future at the check-out counter. Comments

How to Engage Customers With B2B Video

morgan-the-orabrush-tongue Dec 14, 2012 - Even B2B marketers at SMBs can use video to build relationships with customers…just ask Orabrush. Comments

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