Marketing News & Expert Advice
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SMB
The Search Agency Automates SEM for SMBs
Mar 19, 2013 - The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make more money doing so. Comments
Facebook Places Checks Out - Will Your Customers Follow?
Sep 23, 2011 - Marketers have these three opportunities to overcome the loss of Places and its 45 million users. Comments
Why Mobile Isn't Just for Big Brands Anymore
Sep 21, 2011 - With mobile advertising, SMBs can enter the mobile space now and affordably and generate qualified leads and local awareness. Comments
Buffalo Social Media Firm Focuses on Educating Local Clients
Aug 22, 2011 -
Young Western NY firm teaches mom-and-pops how to do Facebook for themselves.
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Merchant Combines Groupon with SMS, Finds Sweet Success
Aug 16, 2011 -
Gelato retailer averages 12 percent redemption rate on coupons sent via text.
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Survey: Daily Deals Drive SMB Leap to Mobile
Aug 11, 2011 -
Borrell: Over 80% of SMBs to invest in mobile marketing in 2011.
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Loopt Offers New Twist on Deals as Competition Grows
Jun 22, 2011 -
Geo-social app lets consumers request discounts, but businesses have veto power.
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Amex Talks Facebook, Foursquare, and SMBs
May 27, 2011 -
Q&A with VP Julie Berkun Fajgenbaum.
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Amex Offers Display Ads to SMBs
May 16, 2011 - Platform integrates banners and Facebook promos. Comments
Local.com Shopping Spree Yields Deals and Real-Time Product Search
May 3, 2011 - Enters daily deals game with launch of Spreebird and acquires advanced product search firm Krillion. Comments
Oh Those Bones, oh Those Bones, oh Those Dry Bones
Apr 7, 2011 - What the integration of social media and search means for SMBs. Comments
Email Marketing for Local Business
Dec 31, 2012 -
Tactics to drive a digital future at the check-out counter.
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How to Engage Customers With B2B Video
Dec 14, 2012 -
Even B2B marketers at SMBs can use video to build relationships with customers…just ask Orabrush.
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SMBs' Digital Marketing Spend Outpaces Online Advertising by 2.5X
Oct 17, 2012 -
Local advertisers are spending more than twice as much on digital marketing services than online advertising, according to a new report from Borrell Associates.
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Yelp: 5 Tips for Managing the Reputation of Your Firm
Apr 18, 2012 - What doctors, lawyers, real estate agents, and other professionals need to know about the review site. Comments
Facebook Offers Consulting to Automotive Brands
Mar 26, 2012 -
Aamco is among brands getting help with pages.
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BIA/Kelsey Lowers Forecast for Local Digital Ad Revenue
Mar 20, 2012 - Rising competition among ad sellers and sluggish economy puts a damper on earlier forecast. Comments
Report: Local Ad Player WebVisible Has Closed
Dec 29, 2011 - In a note obtained by TechCrunch, CEO tells employees the bank has foreclosed. Comments
Local Online Ads to Hit $15.7B in 2011. Or Is It $23.3B?
Nov 18, 2011 - A look at two recent local online ad spending forecasts and why they disagree by billions. Comments
Local Digital Ad Revenue to Hit $23.3 Billion This Year
Nov 14, 2011 - BIA/Kelsey predicts local digital ad spending to continue growth, reaching $37.9 billion in 2015. Comments
Tupelo Tourism Offers Glimpse Into Future of SMB Ads
Oct 25, 2011 -
The Mississippi birthplace of Elvis draws visitors using a diverse blend of digital tactics.
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