Marketing News & Expert Advice
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SMB
Amex Talks Facebook, Foursquare, and SMBs
May 27, 2011 - Q&A with VP Julie Berkun Fajgenbaum. Comments
Opportunities for Online Marketing in 2011
Jan 7, 2011 - A look at some downright boring – and practical – places in need of digital marketing care and attention. Comments
Small Business Gets Social
Aug 4, 2010 - Some small companies that are proving they can hold their own in the social media marketing world. Comments
For Small Businesses, Yahoo and Bing Ad CTR Rose in '09
Mar 23, 2010 - Small businesses spent 111 percent more on SEM during Q4 compared to '08, according to a new report from WebVisible. Comments
Small Business Has Big E-mail Marketing Opportunity
Mar 3, 2010 - How are you using e-mail marketing to grow your small business? Learn what some top e-mail marketers would advise. Comments
Big Ad Opportunities for Small Businesses
Jul 30, 2009 - Between video ads and do-it-yourself placements, the outlook for marketing in this market is looking bright. Comments
Amex Offers Display Ads to SMBs
May 16, 2011 - Platform integrates banners and Facebook promos. Comments
Local.com Shopping Spree Yields Deals and Real-Time Product Search
May 3, 2011 - Enters daily deals game with launch of Spreebird and acquires advanced product search firm Krillion. Comments
Oh Those Bones, oh Those Bones, oh Those Dry Bones
Apr 7, 2011 - What the integration of social media and search means for SMBs. Comments
Web Ads to Draw Nearly 25% of Local Spend by 2015
Mar 21, 2011 -
Daily deals craze and smartphone growth drive spending, says BIA/Kelsey.
Comments
Real-Time Analytics for Small-to-Medium-Sized Businesses
Mar 18, 2011 - For SMBs looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra. Comments
SMBs to Boost Social Media and E-mail Spending in 2011
Mar 10, 2011 - Borrell Associates finds more than half of small businesses will increase digital spending this year. Comments
SMB Social Analysis – Can Money Buy You Friends?
Mar 10, 2011 - Do brands with a higher number of "likes" get more recognition? Would these "likes" really deliver increased engagement? Here is an experiment to find out. Comments
Facebook Places Pleases SMBs, Groupon Doesn't
Feb 16, 2011 - Study says most local merchants that have tested group-buying platforms do not plan to repeat. Comments
Marketing-Strategy Checklist for SMBs in 2011
Jan 13, 2011 - Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year. Comments
SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare
Jan 10, 2011 -
Two NYC businesses talk to ClickZ about the ups and downs of their geo-social efforts.
Comments
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