SMB

Local Online Ads to Hit $15.7B in 2011. Or Is It $23.3B?

Nov 18, 2011 - A look at two recent local online ad spending forecasts and why they disagree by billions. Comments

Local Digital Ad Revenue to Hit $23.3 Billion This Year

Nov 14, 2011 - BIA/Kelsey predicts local digital ad spending to continue growth, reaching $37.9 billion in 2015. Comments

Winning Email Marketing Tactics for SMBs in China

email-marketing Nov 3, 2011 - Consider these winning tactics to acquire new customers and retain existing ones. Comments

Tupelo Tourism Offers Glimpse Into Future of SMB Ads

tupelo-title-img Oct 25, 2011 - The Mississippi birthplace of Elvis draws visitors using a diverse blend of digital tactics. Comments

Facebook Places Checks Out - Will Your Customers Follow?

Sep 23, 2011 - Marketers have these three opportunities to overcome the loss of Places and its 45 million users. Comments

Why Mobile Isn't Just for Big Brands Anymore

Sep 21, 2011 - With mobile advertising, SMBs can enter the mobile space now and affordably and generate qualified leads and local awareness. Comments

Buffalo Social Media Firm Focuses on Educating Local Clients

statleradshot Aug 22, 2011 - Young Western NY firm teaches mom-and-pops how to do Facebook for themselves. Comments

Merchant Combines Groupon with SMS, Finds Sweet Success

cs-gelato Aug 16, 2011 - Gelato retailer averages 12 percent redemption rate on coupons sent via text. Comments

Survey: Daily Deals Drive SMB Leap to Mobile

borrell1good Aug 11, 2011 - Borrell: Over 80% of SMBs to invest in mobile marketing in 2011. Comments

Loopt Offers New Twist on Deals as Competition Grows

loopt-make-a-deal Jun 22, 2011 - Geo-social app lets consumers request discounts, but businesses have veto power. Comments

Amex Talks Facebook, Foursquare, and SMBs

headshot-jfajgenbaum May 27, 2011 - Q&A with VP Julie Berkun Fajgenbaum. Comments

Amex Offers Display Ads to SMBs

May 16, 2011 - Platform integrates banners and Facebook promos. Comments

Local.com Shopping Spree Yields Deals and Real-Time Product Search

May 3, 2011 - Enters daily deals game with launch of Spreebird and acquires advanced product search firm Krillion. Comments

Oh Those Bones, oh Those Bones, oh Those Dry Bones

Apr 7, 2011 - What the integration of social media and search means for SMBs. Comments

Web Ads to Draw Nearly 25% of Local Spend by 2015

kelsey-localonlinedigitalchart Mar 21, 2011 - Daily deals craze and smartphone growth drive spending, says BIA/Kelsey. Comments

Real-Time Analytics for Small-to-Medium-Sized Businesses

Mar 18, 2011 - For SMBs looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra. Comments

SMBs to Boost Social Media and E-mail Spending in 2011

Mar 10, 2011 - Borrell Associates finds more than half of small businesses will increase digital spending this year. Comments

SMB Social Analysis – Can Money Buy You Friends?

Mar 10, 2011 - Do brands with a higher number of "likes" get more recognition? Would these "likes" really deliver increased engagement? Here is an experiment to find out. Comments

Facebook Places Pleases SMBs, Groupon Doesn't

Feb 16, 2011 - Study says most local merchants that have tested group-buying platforms do not plan to repeat. Comments

Marketing-Strategy Checklist for SMBs in 2011

Jan 13, 2011 - Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year. Comments

SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare

yelpcheckins Jan 10, 2011 - Two NYC businesses talk to ClickZ about the ups and downs of their geo-social efforts. Comments

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