Jul 16, 2014 - Part three of this five-part series takes a deeper look into a start-up's marketing plan, and more specifically looks at how you can implement content marketing to ensure success in your start-up or small business. Comments
Jun 18, 2014 - The second part in this five-part series details how to create a marketing strategy, how to ensure people are on board with it, and how to plan its immediate and long-term execution. Comments
May 8, 2014 - In the first of a five-part series, we look at how you can design a comprehensive and strategic marketing plan for your start-up. Comments
Mar 12, 2013 - Fan base and content do count, but it is the five P's of Facebook marketing that matter more in promoting a company's brand awareness. Comments
Feb 8, 2012 - During a vacation to Taiwan, I met bed and breakfast owners who wowed me with their efficiency as social media marketers. Comments
Nov 3, 2011 - Consider these winning tactics to acquire new customers and retain existing ones. Comments
Oct 28, 2011 - China's SME sector is growing rapidly but the use of analytics is still nascent. Here's why. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
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