Jul 16, 2014 - Part three of this five-part series takes a deeper look into a start-up's marketing plan, and more specifically looks at how you can implement content marketing to ensure success in your start-up or small business. Comments
Jun 18, 2014 - The second part in this five-part series details how to create a marketing strategy, how to ensure people are on board with it, and how to plan its immediate and long-term execution. Comments
May 8, 2014 - In the first of a five-part series, we look at how you can design a comprehensive and strategic marketing plan for your start-up. Comments
Mar 12, 2013 - Fan base and content do count, but it is the five P's of Facebook marketing that matter more in promoting a company's brand awareness. Comments
Feb 8, 2012 - During a vacation to Taiwan, I met bed and breakfast owners who wowed me with their efficiency as social media marketers. Comments
Nov 3, 2011 - Consider these winning tactics to acquire new customers and retain existing ones. Comments
Oct 28, 2011 - China's SME sector is growing rapidly but the use of analytics is still nascent. Here's why. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.