Marketing News & Expert Advice
|
|
|
SMS
5 Ways Mobile Marketing Can Help Retailers This Holiday Season
Aug 29, 2013 - If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services. Comments
Email Marketing Trends to Watch in 2013
Dec 19, 2012 -
Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves.
Comments
10 Relationship-First Mobile Marketing Best Practices
Dec 6, 2012 -
How do you build a relationship and community around SMS?
Comments
Stand-Up Comedy Takes Center Stage in B2B Campaign
Sep 20, 2012 -
ProTexting, provider of a suite of mobile marketing tools, launched the first of four videos starring comedian Walli Collins.
Comments
7 Essential Steps in Your SMS Plan
Aug 10, 2012 -
Choose your code, build your list, learn the rules…how to deliver value to your customers and results to your company with text messages.
Comments
Text Messaging Can Be More Than Cool
Jul 24, 2012 - Does your audience understand and value text messaging as a communication vehicle? And are you taking advantage of that? Comments
Congressional Candidates to Use Twitter-Based Fundraising Tool
Jun 19, 2012 -
Chirpify connects to PayPal to automate donations through a single tweet.
Comments
SMS Required Language
Jun 15, 2012 - The seven items your SMS promotions must include. Comments
Obstacles Remain for Political Mobile Text Donations
Jun 13, 2012 -
Fees and other requirements could deter political campaigns from embracing mobile text fundraising.
Comments
Waiting for That Year of Mobile - An Indian Perspective
Apr 24, 2012 -
With 800 million mobile subscribers in India, there are opportunities and challenges to developing successful mobile marketing and advertising campaigns.
Comments
11 SMS Best Practices
Feb 24, 2012 - SMS is the universal mobile app. Done well, it delivers bright brand touch points. Comments
Push vs. SMS
Aug 8, 2013 -
While both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy. So which should you use?
Comments
Times Have Changed - and so Should Your Approach to Segmentation
Jul 23, 2013 -
When thinking about communicating across email, mobile, and social, how are brands handling segmentation?
Comments
Digital Message Strategy
Jul 10, 2013 -
Remember: your mobile messaging strategy must start and end with the customer.
Comments
'American Idol' Aims for Mass Engagement With Social Sentiment Ticker
Jun 27, 2013 -
Partnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans.
Comments
SMS and Email: A Strategy to Capture Out-of-Home Subscribers
Jun 11, 2013 -
By adopting a cross-channel mindset you can leverage SMS to capture email addresses from on-the-go prospects with just one action: a text message.
Comments
Written Consent Required for SMS by October
Apr 17, 2013 -
Now is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers.
Comments
Mogreet Releases Text Marketing Guide
Feb 28, 2013 -
The company says the guide helps mobile marketers avoid the legal consequences of noncompliant campaigns and provides tips for further success.
Comments
Leveraging the Power of Mobile In and Outside the Organization
Feb 6, 2013 -
Companies need to have a solid mobile adoption plan that meets the needs of both internal and external customers.
Comments
4 Paths to Minimize Showrooming, Maximize Sales
Jan 23, 2013 -
Put mobile tools in the hands of store associates, create the endless aisle, enable self-serve, and deliver effective digital messaging.
Comments
The Problem With Mobile Marketing?
Dec 26, 2012 -
You're thinking about "mobile."
Comments
MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
- Over 50 Percent of Unique Email Opens Now Mobile
- In Marketing, Overwhelmed is the New Normal
- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
COMMENTS
UPCOMING EVENTS
-
November 4-7, 2013
-
December 2-4, 2013
-
February 10-13, 2014
-
March 19, 2014
-
Mar 31-Apr 3, 2014
WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
-
A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
-
SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved. | 55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
