Marketing News & Expert Advice
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SMS
The 2012 Inbox: Mobile's Impact - Reloaded
A look back at predictions of mobile's impact on the inbox from 2010 to see how they fared.
What SMS Will Bring You: Reach and Revenue
Launch your SMS program so that it can integrate, complement, and synergize with your email and other outbound messaging.
Text Messaging Levels Off Among U.S. Adults
If it seems like Americans can't possibly text more than they already do, maybe it's because they can't.
Using Mobile Applications to Improve Email Acquisition
As the mobile Internet begins to supplant the traditional PC, email marketers must be prepared to connect their initiatives to mobile opportunities.
Merchant Combines Groupon with SMS, Finds Sweet Success
Gelato retailer averages 12 percent redemption rate on coupons sent via text.
Six Flags Runs Mobile Campaign for Ask.com
2010 test leads to summer-long effort.
How Being Innovative Really Pays Off in Mobile Advertising
Four ways you can take advantage of the shift in mobile marketing.
Add SMS to Your Email Program
When, where, and how to use SMS messages in your marketing plans to build your list, nurture and engage, and drive revenue.
Convergence - The Present Tsunami Hitting Advertising
Every single medium that was part of the mainstay of big advertisers is undergoing massive change. What are the implications for marketers?
Mobile: It's Here, So What Do I Do About It?
It's time to embrace mobile for what it means to your business and consumers today and prepare for the future.
The Renaissance of Email
Email proves it's here to stay as it becomes the connected hub to other nascent text-based marketing channels, such as mobile and social.
Email vs. SMS
In the end, customers want three things: entertainment, information, or a good deal.
Don't Let Your Data Get in the Way of Your Marketing
SMS campaigns should be a way to provide high-value opportunities for customers on the go…not used to collect customer data.
More Channel Consolidation for E-mail?
Can e-mail be the personal assistant of video communications to ensure that meetings are set, reminders sent out, and people are updated on conversations?
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Digital Engagement Trifecta: How to Integrate Email, Mobile and Social for Maximum Impact
February 22, 2012
1:00pm EST / 10:00am PST
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