SMS

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The Isolation of Social Media

Mar 28, 2014 - As younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to bring people physically together will begin to emerge. Comments

Hidden Stories About the Early Days of Digital Advertising

story Mar 25, 2014 - A collection of six stories from the early years of digital advertising, from the first mobile ad to Java's origins to the availability of wireless Internet as far back as 1994. Comments

3 Tips for Maintaining Customer Engagement in the Inbox

New Gmail inbox Jan 22, 2014 - Learn how to improve email performance by building long-term customer engagement through emails. Comments

5 Ways Mobile Marketing Can Help Retailers This Holiday Season

passbook-offers Aug 29, 2013 - If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services. Comments

Push vs. SMS

textingsms Aug 8, 2013 - While both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy. So which should you use? Comments

Times Have Changed - and so Should Your Approach to Segmentation

segmentationsigns1 Jul 23, 2013 - When thinking about communicating across email, mobile, and social, how are brands handling segmentation? Comments

Digital Message Strategy

mobile-email Jul 10, 2013 - Remember: your mobile messaging strategy must start and end with the customer. Comments

'American Idol' Aims for Mass Engagement With Social Sentiment Ticker

idol-dlt-screen-1 Jun 27, 2013 - Partnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. Comments

SMS and Email: A Strategy to Capture Out-of-Home Subscribers

textingsms Jun 11, 2013 - By adopting a cross-channel mindset you can leverage SMS to capture email addresses from on-the-go prospects with just one action: a text message. Comments

Written Consent Required for SMS by October

textingsms Apr 17, 2013 - Now is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers. Comments

Mogreet Releases Text Marketing Guide

smart-phones Feb 28, 2013 - The company says the guide helps mobile marketers avoid the legal consequences of noncompliant campaigns and provides tips for further success. Comments

Leveraging the Power of Mobile In and Outside the Organization

facebook-mobile Feb 6, 2013 - Companies need to have a solid mobile adoption plan that meets the needs of both internal and external customers. Comments

4 Paths to Minimize Showrooming, Maximize Sales

showrooming-graphic Jan 23, 2013 - Put mobile tools in the hands of store associates, create the endless aisle, enable self-serve, and deliver effective digital messaging. Comments

The Problem With Mobile Marketing?

facebook-mobile Dec 26, 2012 - You're thinking about "mobile." Comments

Email Marketing Trends to Watch in 2013

email-tricks Dec 19, 2012 - Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves. Comments

10 Relationship-First Mobile Marketing Best Practices

textingsms Dec 6, 2012 - How do you build a relationship and community around SMS? Comments

Stand-Up Comedy Takes Center Stage in B2B Campaign

texting-jokes-to-audience Sep 20, 2012 - ProTexting, provider of a suite of mobile marketing tools, launched the first of four videos starring comedian Walli Collins. Comments

7 Essential Steps in Your SMS Plan

textingsms Aug 10, 2012 - Choose your code, build your list, learn the rules…how to deliver value to your customers and results to your company with text messages. Comments

Text Messaging Can Be More Than Cool

Jul 24, 2012 - Does your audience understand and value text messaging as a communication vehicle? And are you taking advantage of that? Comments

Congressional Candidates to Use Twitter-Based Fundraising Tool

chirpify-obama Jun 19, 2012 - Chirpify connects to PayPal to automate donations through a single tweet. Comments

SMS Required Language

Jun 15, 2012 - The seven items your SMS promotions must include. Comments

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