Marketing News & Expert Advice
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SMS
Mogreet Releases Text Marketing Guide
Feb 28, 2013 - The company says the guide helps mobile marketers avoid the legal consequences of noncompliant campaigns and provides tips for further success. Comments
Obstacles Remain for Political Mobile Text Donations
Jun 13, 2012 -
Fees and other requirements could deter political campaigns from embracing mobile text fundraising.
Comments
11 SMS Best Practices
Feb 24, 2012 - SMS is the universal mobile app. Done well, it delivers bright brand touch points. Comments
ComScore: Social Universe Still Quickly Expanding
Feb 9, 2012 - Growth of newcomers Pinterest and Google+ show social category is still in flux. Comments
The 2012 Inbox: Mobile's Impact - Reloaded
Jan 19, 2012 - A look back at predictions of mobile's impact on the inbox from 2010 to see how they fared. Comments
What SMS Will Bring You: Reach and Revenue
Oct 3, 2011 - Launch your SMS program so that it can integrate, complement, and synergize with your email and other outbound messaging. Comments
Text Messaging Levels Off Among U.S. Adults
Sep 19, 2011 - If it seems like Americans can't possibly text more than they already do, maybe it's because they can't. Comments
Using Mobile Applications to Improve Email Acquisition
Aug 29, 2011 - As the mobile Internet begins to supplant the traditional PC, email marketers must be prepared to connect their initiatives to mobile opportunities. Comments
Merchant Combines Groupon with SMS, Finds Sweet Success
Aug 16, 2011 -
Gelato retailer averages 12 percent redemption rate on coupons sent via text.
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Six Flags Runs Mobile Campaign for Ask.com
Jun 6, 2011 -
2010 test leads to summer-long effort.
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How Being Innovative Really Pays Off in Mobile Advertising
Jun 2, 2011 - Four ways you can take advantage of the shift in mobile marketing. Comments
Leveraging the Power of Mobile In and Outside the Organization
Feb 6, 2013 -
Companies need to have a solid mobile adoption plan that meets the needs of both internal and external customers.
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4 Paths to Minimize Showrooming, Maximize Sales
Jan 23, 2013 -
Put mobile tools in the hands of store associates, create the endless aisle, enable self-serve, and deliver effective digital messaging.
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The Problem With Mobile Marketing?
Dec 26, 2012 -
You're thinking about "mobile."
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Email Marketing Trends to Watch in 2013
Dec 19, 2012 -
Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves.
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10 Relationship-First Mobile Marketing Best Practices
Dec 6, 2012 -
How do you build a relationship and community around SMS?
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Stand-Up Comedy Takes Center Stage in B2B Campaign
Sep 20, 2012 -
ProTexting, provider of a suite of mobile marketing tools, launched the first of four videos starring comedian Walli Collins.
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7 Essential Steps in Your SMS Plan
Aug 10, 2012 -
Choose your code, build your list, learn the rules…how to deliver value to your customers and results to your company with text messages.
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Text Messaging Can Be More Than Cool
Jul 24, 2012 - Does your audience understand and value text messaging as a communication vehicle? And are you taking advantage of that? Comments
Congressional Candidates to Use Twitter-Based Fundraising Tool
Jun 19, 2012 -
Chirpify connects to PayPal to automate donations through a single tweet.
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SMS Required Language
Jun 15, 2012 - The seven items your SMS promotions must include. Comments
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