Aug 29, 2013 - If the 2013 holiday season is a continuation of last year's trends, shoppers will be more likely than ever to turn to their mobile devices to view offers, comparison shop in-store, and purchase goods and services. Comments
Dec 19, 2012 -
Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves.
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Dec 6, 2012 -
How do you build a relationship and community around SMS?
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Sep 20, 2012 -
ProTexting, provider of a suite of mobile marketing tools, launched the first of four videos starring comedian Walli Collins.
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Aug 10, 2012 -
Choose your code, build your list, learn the rules…how to deliver value to your customers and results to your company with text messages.
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Jul 24, 2012 - Does your audience understand and value text messaging as a communication vehicle? And are you taking advantage of that? Comments
Jun 19, 2012 -
Chirpify connects to PayPal to automate donations through a single tweet.
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Jun 15, 2012 - The seven items your SMS promotions must include. Comments
Jun 13, 2012 -
Fees and other requirements could deter political campaigns from embracing mobile text fundraising.
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Apr 24, 2012 -
With 800 million mobile subscribers in India, there are opportunities and challenges to developing successful mobile marketing and advertising campaigns.
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Feb 24, 2012 - SMS is the universal mobile app. Done well, it delivers bright brand touch points. Comments
Aug 8, 2013 -
While both push and SMS deliver short-format content for mobile phones, there are significant differences in user experience, purpose, and strategy. So which should you use?
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Jul 23, 2013 -
When thinking about communicating across email, mobile, and social, how are brands handling segmentation?
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Jul 10, 2013 -
Remember: your mobile messaging strategy must start and end with the customer.
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Jun 27, 2013 -
Partnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans.
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Jun 11, 2013 -
By adopting a cross-channel mindset you can leverage SMS to capture email addresses from on-the-go prospects with just one action: a text message.
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Apr 17, 2013 -
Now is the time to build your FTC/FCC/CTIA compliant program so you can deliver "instants of value" to your customers.
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Feb 28, 2013 -
The company says the guide helps mobile marketers avoid the legal consequences of noncompliant campaigns and provides tips for further success.
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Feb 6, 2013 -
Companies need to have a solid mobile adoption plan that meets the needs of both internal and external customers.
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Jan 23, 2013 -
Put mobile tools in the hands of store associates, create the endless aisle, enable self-serve, and deliver effective digital messaging.
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Dec 26, 2012 -
You're thinking about "mobile."
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