Marketing News & Expert Advice
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SMS
ComScore: Social Universe Still Quickly Expanding
Feb 9, 2012 - Growth of newcomers Pinterest and Google+ show social category is still in flux. Comments
Add SMS to Your Email Program
Jun 1, 2011 - When, where, and how to use SMS messages in your marketing plans to build your list, nurture and engage, and drive revenue. Comments
Convergence - The Present Tsunami Hitting Advertising
May 25, 2011 - Every single medium that was part of the mainstay of big advertisers is undergoing massive change. What are the implications for marketers? Comments
Mobile: It's Here, So What Do I Do About It?
May 17, 2011 - It's time to embrace mobile for what it means to your business and consumers today and prepare for the future. Comments
The Renaissance of Email
Apr 25, 2011 - Email proves it's here to stay as it becomes the connected hub to other nascent text-based marketing channels, such as mobile and social. Comments
Email vs. SMS
Apr 22, 2011 - In the end, customers want three things: entertainment, information, or a good deal. Comments
Don't Let Your Data Get in the Way of Your Marketing
Feb 25, 2011 - SMS campaigns should be a way to provide high-value opportunities for customers on the go…not used to collect customer data. Comments
Blending SMS and Database Marketing for Greater Success
Feb 18, 2011 -
Despite the increasing popularity of smartphones, the ubiquitous SMS is probably the most pervasive marketing tool used by advertisers to reach their target audience on this mobile channel. Indeed, you won't fail to see a print ad on a newspaper or...
Comments
More Channel Consolidation for E-mail?
Jan 18, 2011 - Can e-mail be the personal assistant of video communications to ensure that meetings are set, reminders sent out, and people are updated on conversations? Comments
T-Mobile Hikes SMS Rate: What Is Impact on Marketers?
Sep 16, 2010 -
Take a deep breath. There's no Twitter tax, and it's not the end of SMS marketing.
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The 2012 Inbox: Mobile's Impact - Reloaded
Jan 19, 2012 - A look back at predictions of mobile's impact on the inbox from 2010 to see how they fared. Comments
Location-Based Advertising: The Importance of Location to Advertising
Nov 16, 2011 -
Advertisers and service providers must have a thorough thought process behind the use of location marketing so as to maximise its potential. First in a three-part series.
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The Death of SMS...or Not
Nov 8, 2011 -
Internet-enabled apps like Whatsapp and Skype have replaced SMS and changed my messaging habits. Here are five reasons why.
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What SMS Will Bring You: Reach and Revenue
Oct 3, 2011 - Launch your SMS program so that it can integrate, complement, and synergize with your email and other outbound messaging. Comments
Text Messaging Levels Off Among U.S. Adults
Sep 19, 2011 - If it seems like Americans can't possibly text more than they already do, maybe it's because they can't. Comments
Using Mobile Applications to Improve Email Acquisition
Aug 29, 2011 - As the mobile Internet begins to supplant the traditional PC, email marketers must be prepared to connect their initiatives to mobile opportunities. Comments
Merchant Combines Groupon with SMS, Finds Sweet Success
Aug 16, 2011 -
Gelato retailer averages 12 percent redemption rate on coupons sent via text.
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Metrics to Optimise Mobile Campaigns
Jun 15, 2011 -
While there are no universal metrics for mobile, here's what you could use for mobile web and SMS campaigns.
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Six Flags Runs Mobile Campaign for Ask.com
Jun 6, 2011 -
2010 test leads to summer-long effort.
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How Being Innovative Really Pays Off in Mobile Advertising
Jun 2, 2011 - Four ways you can take advantage of the shift in mobile marketing. Comments
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