Marketing News & Expert Advice
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SMS
How Being Innovative Really Pays Off in Mobile Advertising
Jun 2, 2011 - Four ways you can take advantage of the shift in mobile marketing. Comments
Add SMS to Your Email Program
Jun 1, 2011 - When, where, and how to use SMS messages in your marketing plans to build your list, nurture and engage, and drive revenue. Comments
Convergence - The Present Tsunami Hitting Advertising
May 25, 2011 - Every single medium that was part of the mainstay of big advertisers is undergoing massive change. What are the implications for marketers? Comments
Mobile: It's Here, So What Do I Do About It?
May 17, 2011 - It's time to embrace mobile for what it means to your business and consumers today and prepare for the future. Comments
The Renaissance of Email
Apr 25, 2011 - Email proves it's here to stay as it becomes the connected hub to other nascent text-based marketing channels, such as mobile and social. Comments
Email vs. SMS
Apr 22, 2011 - In the end, customers want three things: entertainment, information, or a good deal. Comments
Don't Let Your Data Get in the Way of Your Marketing
Feb 25, 2011 - SMS campaigns should be a way to provide high-value opportunities for customers on the go…not used to collect customer data. Comments
More Channel Consolidation for E-mail?
Jan 18, 2011 - Can e-mail be the personal assistant of video communications to ensure that meetings are set, reminders sent out, and people are updated on conversations? Comments
T-Mobile Hikes SMS Rate: What Is Impact on Marketers?
Sep 16, 2010 -
Take a deep breath. There's no Twitter tax, and it's not the end of SMS marketing.
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