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The Problem With Mobile Marketing?

Dec 26, 2012 - You're thinking about "mobile." Comments

Email Marketing Trends to Watch in 2013

email-tricks Dec 19, 2012 - Predictions for where email marketing is going in 2013, and recommendations for keeping your email program relevant as digital marketing evolves. Comments

10 Relationship-First Mobile Marketing Best Practices

textingsms Dec 6, 2012 - How do you build a relationship and community around SMS? Comments

Stand-Up Comedy Takes Center Stage in B2B Campaign

texting-jokes-to-audience Sep 20, 2012 - ProTexting, provider of a suite of mobile marketing tools, launched the first of four videos starring comedian Walli Collins. Comments

7 Essential Steps in Your SMS Plan

textingsms Aug 10, 2012 - Choose your code, build your list, learn the rules…how to deliver value to your customers and results to your company with text messages. Comments

Text Messaging Can Be More Than Cool

Jul 24, 2012 - Does your audience understand and value text messaging as a communication vehicle? And are you taking advantage of that? Comments

Congressional Candidates to Use Twitter-Based Fundraising Tool

chirpify-obama Jun 19, 2012 - Chirpify connects to PayPal to automate donations through a single tweet. Comments

SMS Required Language

Jun 15, 2012 - The seven items your SMS promotions must include. Comments

Obstacles Remain for Political Mobile Text Donations

politics-mobile-icon Jun 13, 2012 - Fees and other requirements could deter political campaigns from embracing mobile text fundraising. Comments

Waiting for That Year of Mobile - An Indian Perspective

yearofmobile-again1 Apr 24, 2012 - With 800 million mobile subscribers in India, there are opportunities and challenges to developing successful mobile marketing and advertising campaigns. Comments

11 SMS Best Practices

Feb 24, 2012 - SMS is the universal mobile app. Done well, it delivers bright brand touch points. Comments

ComScore: Social Universe Still Quickly Expanding

Feb 9, 2012 - Growth of newcomers Pinterest and Google+ show social category is still in flux. Comments

The 2012 Inbox: Mobile's Impact - Reloaded

Jan 19, 2012 - A look back at predictions of mobile's impact on the inbox from 2010 to see how they fared. Comments

Location-Based Advertising: The Importance of Location to Advertising

mobilephone Nov 16, 2011 - Advertisers and service providers must have a thorough thought process behind the use of location marketing so as to maximise its potential. First in a three-part series. Comments

The Death of SMS...or Not

sms-revenuefeatured Nov 8, 2011 - Internet-enabled apps like Whatsapp and Skype have replaced SMS and changed my messaging habits. Here are five reasons why. Comments

What SMS Will Bring You: Reach and Revenue

Oct 3, 2011 - Launch your SMS program so that it can integrate, complement, and synergize with your email and other outbound messaging. Comments

Text Messaging Levels Off Among U.S. Adults

Sep 19, 2011 - If it seems like Americans can't possibly text more than they already do, maybe it's because they can't. Comments

Using Mobile Applications to Improve Email Acquisition

Aug 29, 2011 - As the mobile Internet begins to supplant the traditional PC, email marketers must be prepared to connect their initiatives to mobile opportunities. Comments

Merchant Combines Groupon with SMS, Finds Sweet Success

cs-gelato Aug 16, 2011 - Gelato retailer averages 12 percent redemption rate on coupons sent via text. Comments

Metrics to Optimise Mobile Campaigns

fightforjapan Jun 15, 2011 - While there are no universal metrics for mobile, here's what you could use for mobile web and SMS campaigns. Comments

Six Flags Runs Mobile Campaign for Ask.com

six-flags Jun 6, 2011 - 2010 test leads to summer-long effort. Comments

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