Marketing News & Expert Advice
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SMS
Add SMS to Your Email Program
Jun 1, 2011 - When, where, and how to use SMS messages in your marketing plans to build your list, nurture and engage, and drive revenue. Comments
Convergence - The Present Tsunami Hitting Advertising
May 25, 2011 - Every single medium that was part of the mainstay of big advertisers is undergoing massive change. What are the implications for marketers? Comments
Mobile: It's Here, So What Do I Do About It?
May 17, 2011 - It's time to embrace mobile for what it means to your business and consumers today and prepare for the future. Comments
The Renaissance of Email
Apr 25, 2011 - Email proves it's here to stay as it becomes the connected hub to other nascent text-based marketing channels, such as mobile and social. Comments
Email vs. SMS
Apr 22, 2011 - In the end, customers want three things: entertainment, information, or a good deal. Comments
Don't Let Your Data Get in the Way of Your Marketing
Feb 25, 2011 - SMS campaigns should be a way to provide high-value opportunities for customers on the go…not used to collect customer data. Comments
More Channel Consolidation for E-mail?
Jan 18, 2011 - Can e-mail be the personal assistant of video communications to ensure that meetings are set, reminders sent out, and people are updated on conversations? Comments
T-Mobile Hikes SMS Rate: What Is Impact on Marketers?
Sep 16, 2010 -
Take a deep breath. There's no Twitter tax, and it's not the end of SMS marketing.
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
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April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
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