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Obstacles Remain for Political Mobile Text Donations

Jun 13, 2012 - Fees and other requirements could deter political campaigns from embracing mobile text fundraising. Comments

Waiting for That Year of Mobile - An Indian Perspective

yearofmobile-again1 Apr 24, 2012 - With 800 million mobile subscribers in India, there are opportunities and challenges to developing successful mobile marketing and advertising campaigns. Comments

11 SMS Best Practices

Feb 24, 2012 - SMS is the universal mobile app. Done well, it delivers bright brand touch points. Comments

ComScore: Social Universe Still Quickly Expanding

Feb 9, 2012 - Growth of newcomers Pinterest and Google+ show social category is still in flux. Comments

The 2012 Inbox: Mobile's Impact - Reloaded

Jan 19, 2012 - A look back at predictions of mobile's impact on the inbox from 2010 to see how they fared. Comments

Location-Based Advertising: The Importance of Location to Advertising

mobilephone Nov 16, 2011 - Advertisers and service providers must have a thorough thought process behind the use of location marketing so as to maximise its potential. First in a three-part series. Comments

The Death of SMS...or Not

sms-revenuefeatured Nov 8, 2011 - Internet-enabled apps like Whatsapp and Skype have replaced SMS and changed my messaging habits. Here are five reasons why. Comments

What SMS Will Bring You: Reach and Revenue

Oct 3, 2011 - Launch your SMS program so that it can integrate, complement, and synergize with your email and other outbound messaging. Comments

Text Messaging Levels Off Among U.S. Adults

Sep 19, 2011 - If it seems like Americans can't possibly text more than they already do, maybe it's because they can't. Comments

Using Mobile Applications to Improve Email Acquisition

Aug 29, 2011 - As the mobile Internet begins to supplant the traditional PC, email marketers must be prepared to connect their initiatives to mobile opportunities. Comments

Merchant Combines Groupon with SMS, Finds Sweet Success

cs-gelato Aug 16, 2011 - Gelato retailer averages 12 percent redemption rate on coupons sent via text. Comments

Metrics to Optimise Mobile Campaigns

fightforjapan Jun 15, 2011 - While there are no universal metrics for mobile, here's what you could use for mobile web and SMS campaigns. Comments

Six Flags Runs Mobile Campaign for Ask.com

six-flags Jun 6, 2011 - 2010 test leads to summer-long effort. Comments

How Being Innovative Really Pays Off in Mobile Advertising

Jun 2, 2011 - Four ways you can take advantage of the shift in mobile marketing. Comments

Add SMS to Your Email Program

Jun 1, 2011 - When, where, and how to use SMS messages in your marketing plans to build your list, nurture and engage, and drive revenue. Comments

Convergence - The Present Tsunami Hitting Advertising

May 25, 2011 - Every single medium that was part of the mainstay of big advertisers is undergoing massive change. What are the implications for marketers? Comments

Mobile: It's Here, So What Do I Do About It?

May 17, 2011 - It's time to embrace mobile for what it means to your business and consumers today and prepare for the future. Comments

The Renaissance of Email

Apr 25, 2011 - Email proves it's here to stay as it becomes the connected hub to other nascent text-based marketing channels, such as mobile and social. Comments

Email vs. SMS

Apr 22, 2011 - In the end, customers want three things: entertainment, information, or a good deal. Comments

Don't Let Your Data Get in the Way of Your Marketing

Feb 25, 2011 - SMS campaigns should be a way to provide high-value opportunities for customers on the go…not used to collect customer data. Comments

Blending SMS and Database Marketing for Greater Success

newspaperad Feb 18, 2011 - Despite the increasing popularity of smartphones, the ubiquitous SMS is probably the most pervasive marketing tool used by advertisers to reach their target audience on this mobile channel. Indeed, you won't fail to see a print ad on a newspaper or... Comments

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