SnapChat

agency-innovation

What Challenges Do Agencies Face in 2015?

May 29, 2015 - According to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Comments

Social Media Marketing Beyond Twitter and Facebook

anastassia-boguslavskaya-185x114 May 22, 2015 - In advance of her session at ClickZ Live Toronto, Chief Marketing Officer of shopbake.com, Anastassia Boguslavskaya chats to us about how marketers should look beyond the social media giants to engage customers. Comments

Five Ways to Market to Millennials Online

millennials-social-media May 21, 2015 - Prioritizing brand experiences, spontaneity, interactivity, Facebook and mobile are five ways to engage millennials, a group that makes up an annual $200 billion in buying power. Comments

Emojis Allow Brands to Engage on Messaging Apps

emoji-thumbsup May 18, 2015 - Brands like MillerCoors and 1-800-Flowers consider emojis and stickers a non-disruptive way to engage consumers on messaging apps, the world's most popular app category. Comments

New Snapchat Videos to Cost Advertisers $0.02

snapchat-logo May 8, 2015 - With the new offering, announced at The Daily Mail's NewFront event yesterday, Snapchat's publishing partners can run 10-second ads on Discover. Comments

Snapchat Looks to Reinvigorate Discover With New Feature

snapchatdiscoverplatform May 5, 2015 - The ephemeral messaging service has added a new feature to Discover, which may help boost the product’s decreasing traffic. Comments

Are Dating Apps the Next Big Thing in Marketing?

dating-apps Apr 20, 2015 - Dating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video ad a sign of what's to come? Comments

UNICEF Turns to Snapchat to Advocate Awareness of Missing Childhoods in Nigeria

unicef-logo Apr 16, 2015 - In UNICEF's latest campaign, Snapchat's disappearing messages represent missing childhoods as a way to remind Millennials that the violence in Nigeria is still going on. Comments

Clinton's Social Candidacy: A Sign of the Times

The White House Apr 13, 2015 - Social media played a big role in President Obama's campaign four years ago. Hillary Clinton announcing her candidacy via YouTube shows that trend will likely continue. Comments

3 Reasons Why Brands Are Flocking to Chat App Kik

kik-app Apr 9, 2015 - Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Comments

VIDEO: Playboy 'Fishes Where the Fish Are' on Social

robin-zucker-playboy-czlny Apr 7, 2015 - In the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds a substantial footprint on social. Comments

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

content Mar 31, 2015 - At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle ground between developed campaigns and social posts. Comments

Are Brands Robbing Publishers for Profits?

publisher-thief Mar 27, 2015 - Are publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit? Comments

VIDEO: How Wendy’s Leverages Social and Native to Target Millennials

brandon-wendys-image Mar 20, 2015 - In this video interview, Brandon Rhoten, vice president of digital and social media at Wendy's International, talks about the brand’s approach to social and native advertising for its 6,500 locations worldwide. Comments

Best of South by Southwest Interactive 2015

sxsw-2015 Mar 19, 2015 - ClickZ met with brands and agencies at South by Southwest 2015 and asked about their favorite panels and discussions along with exciting new trends in the digital marketing world. Comments

Alibaba Bets on Social Commerce With Snapchat Investment

snapchat logo Mar 13, 2015 - The largest e-commerce company in China plans to invest $200 million in Snapchat. How will the Alibaba-Snapchat relationship evolve in the future? Comments

Revamped Pepsi Challenge Aims to Attract Millennials

shutterstock-186918995 Mar 13, 2015 - Bringing back a classic marketing campaign, Pepsi targets Millennials with pop culture, social media, and philanthropy. But is the soft drink brand trying to do too much at once? Comments

Real-Time KFC Campaign Offers Chicken During Website Crashes

kfc-logo Mar 11, 2015 - While Apple's iTunes Store and App Store were down, Romanian consumers were able to get free KFC meals as part of the chicken chain's new "Don't panic, man" campaign. Comments

Is Facebook Set to Become the Google of Social Media?

facebook-mobile-blue Feb 25, 2015 - Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company gearing up to completely dominate the social ad space? Comments

I Saw the Future and Then It Was Gone

disappearing Feb 17, 2015 - The future of social media is in ephemeral content, but the question of just how to monetize that content remains. Comments

Change Agents Are Irrelevant

New Thinking Feb 12, 2015 - In today's technology-obsessed, consumer-driven world, dedicated "change agents" are no longer needed. Instead, each employee needs to be forward-thinking enough to transform a brand. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...