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Keeping Up With Social Media as Your B2B Marketing Organization Grows

Apr 3, 2015 - As your company grows, you will need to put more effort into supporting and maintaining your social media programs. Comments

VIDEO: How Durex Uses Facebook to Sell "Love" in Indonesia [#CZLJKT]

durex-indonesia-czljkt Mar 30, 2015 - Sex is a forbidden topic of discussion in Indonesia, but at ClickZ Live Jakarta, Pungkas Riandika, digital manager for RB, talked about the power of social media and targeted marketing to generate a conversation around Durex condoms. Comments

Facebook Offers Free Analytics for Apps Tool

facebook-app-analytics Mar 25, 2015 - At today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consumer path to purchase and in-app pain points. Comments

IBM Teams Up With Twitter for Social Media Data Analysis

Twitter and IBM have announced a big data social media analytics partnership Mar 17, 2015 - The collaboration between IBM and Twitter will allow brands to incorporate Twitter's social data into other data sources in an effort to improve marketing decision-making. Comments

90 Percent of Goldman Sachs' Marketing Is Digital

goldman-sachs-building-image Mar 12, 2015 - Amanda Rubin, managing director and global co-head of brand and content strategy at Goldman Sachs, says the company has been active in the world of digital marketing, with an emphasis on content and social. Comments

Twitter "Quick Promote" Targets SMBs

twitter-quick-promote-small-business-ads Feb 4, 2015 - Twitter's new ad product allows small businesses to promote their highest-performing tweets straight from their analytics dashboards to drive engagement from lookalike users. Comments

Super Bowl Fans Ready to Engage With Brand Ads on Social

superbowl-tv Jan 30, 2015 - A new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game. Comments

Twitter Adds Mobile Video Capability, Private Group Messaging

Twitter Zipdial logo Jan 27, 2015 - Twitter users are now able to send messages to a select group of people, and create video content directly within the platform, moves that will likely help the platform catch up with Facebook-owned WhatsApp and Instagram. Comments

Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

digitas-lbi-logo Jan 27, 2015 - We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marketers about search. Comments

The Home Depot Rocks Social Media [Study]

home-depot-social-media Jan 27, 2015 - Sprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beating out brands like Macy's and Target. Comments

10 Social Media Habits to Get You Better Results This Year

social-data-understand Jan 8, 2015 - These 10 tips will help you get the most out of your social media efforts in the year ahead. Comments

How Southeast Asia Leapfrogged Web 1.0 and Why Your Western Marketing Strategy Won’t Work Here

11dec14-sheji-ho-acommerce-line-screenshot Dec 11, 2014 - Southeast Asia has a very unique digital media landscape - here's a look at how it came to be and why it is so different. Comments

SAP Harnesses Facebook Data to Boost Personalized Marketing

Facebook thumbs up Nov 11, 2014 - Marketers will now be able to better target campaigns with the use of customer data on HANA. Comments

Twitter and IBM's Partnership Means Better Data Solutions for Marketers

Twitter Money Oct 30, 2014 - Twitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers overwhelmed by social data. Comments

How Social Is Your Business, Anyway?

social-deployment Oct 29, 2014 - Evolving into a truly social business is a tricky task, and one that can take a while to accomplish. How does your brand stack up? Comments

Facebook, Pinterest Drive Social Traffic, Clipping Twitter's Wings

Social Media Sharing Oct 28, 2014 - Facebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffic slip drastically in the past year. Comments

Can Pinterest Make Your Small Business Bigger?

pinterest-alt Oct 24, 2014 - Pinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products. Comments

Businesses Understand Value of Social Data But Few Know How to Use It

social-data-understand Oct 24, 2014 - A Hootsuite survey found that most businesses see the value in social media data but many struggle to organize that data into a successful social media strategy. Comments

Marketing Firms Aren't Stealing Selfies, Just Analyzing Them

selfie-social-media Oct 21, 2014 - There have been privacy concerns surrounding photo analysis company Ditto Labs, but Ditto's CMO says that Ditto provides essential data insights for marketers. Comments

Why Blogging Still Matters: Data, Distribution, and Ownership of Content

blogs-blogging-sm Sep 5, 2014 - Blogs are still important tools for brands because they allow marketers to maintain full control of their content, and the analysis they can run on that content. Comments

Adobe: Analyzing, Testing, Optimizing & Personalizing Pays Off [Survey]

shutterstock-116666203 Jun 6, 2014 - While 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers, most are limited by budgets, time, or skill sets. Comments

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