Marketing News & Expert Advice
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Social analytics
Don't Forget the Social in Social Media
Jul 14, 2013 - With the new obsession around click streams and digital engagement metrics we must not forget the roots to which all social media platforms owe their popularity. Comments
Radian6 Teams Up With Klout for Social Analytics
Apr 7, 2011 -
New tool also offers marketers options to extract and integrate demographic and other data.
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Adobe Makes Big Push Into Social Analytics
Mar 10, 2011 - Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Comments
Harnessing the $9+ Billion Social and Mobile Ad Potential
Apr 4, 2013 -
The year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the increasingly social and mobile consumer.
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Janrain Raises $33M Series C Round
Jan 14, 2013 -
New investor Millennium Technology Value Partners led the round.
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Wishpond Powers Social Media for Walmart Carrier Classic
Nov 8, 2012 -
Walmart's Carrier Classic is a new Veteran's Day tradition. The college basketball tournament, played out on an aircraft carrier, garnered more than 10 million viewers on ESPN last year, thanks in part to heavy use of traditional media to advertise...
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Financial Traders Turn to Social Network
Oct 24, 2012 -
New social networking site will allow FX traders to connect to their peers – and to trade
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One Share = $4.20, According to Eventbrite
Oct 23, 2012 -
Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell you to the penny.
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Google, Adobe Update Analytics Offerings
Mar 20, 2012 - Google enhances social reporting tools; Adobe emphasizes cross-visit reporting capabilities. Comments
Black Friday E-Commerce by the Numbers
Nov 28, 2011 - Mobile contributed to a big year-over-year increase in consumer spending activity. Comments
Webtrends Acquires Real-Time Analytics Firm
Aug 8, 2011 -
Technology tracks page views, shares, site referrers in real-time.
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Social Media Marketing: Build Your Chops
Apr 13, 2011 - How do you stay current in social media and develop the skills you know you need and keep them up-to-date? Comments
Nobody Gets Social Media...Yet
Apr 8, 2011 - The desire to define social media in settled absolutes is taking us in some directions that aren't allowing us to make the best decisions. Comments
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