Social analytics

24-hour-fitness

24 Hour Fitness Uses Social to Win New Members

Jun 19, 2014 - The health club chain finds social referrals via Twitter and Facebook more cost-effective than traditional member acquisition programs. Comments

Is Big Data Really Working for Marketers?

big-data-screen Apr 8, 2014 - At a roundtable discussion at ClickZ Live New York last week, the question of whether or not Big Data, or any data analytics at all, are working for marketers was addressed. Comments

Facebook Acquires Android Analytics Startup Little Eye Labs for Advertiser Insights

Image of Facebook logo and login screen Jan 8, 2014 - In its first Indian acquisition, Facebook has bought up a startup to help it gain better insights for advertisers into how the social network is used on Android devices. Comments

Apple's Software & Services Set to Improve with Topsy Acquisition

Apple holding page before live streaming event Dec 17, 2013 - Having direct access to one of the largest social media feeds, along with full ownership of Topsy's sentiment analysis engine, just might allow Apple to continue its reputation of remaining ahead of the market curve. Comments

Tracking Dark Social Media: A Light at the End of the Tunnel

darksocial Dec 11, 2013 - Instant messenger, email, text message and other private sharing accounts for 69 percent of all online sharing, yet it's not trackable. What's a brand to do? Comments

Digital Analytics in an Age of Spying

An eye in close-up superimposted by a screen of random numbers Nov 18, 2013 - Marketers need to be concerned with recent revelations about spying and the atmosphere of mistrust being fostered around digital analytics. Comments

Don't Forget the Social in Social Media

socialmediaguru Jul 14, 2013 - With the new obsession around click streams and digital engagement metrics we must not forget the roots to which all social media platforms owe their popularity. Comments

Harnessing the $9+ Billion Social and Mobile Ad Potential

Paper figures representing social networking Apr 4, 2013 - The year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the increasingly social and mobile consumer. Comments

Janrain Raises $33M Series C Round

janrain-logo-header Jan 14, 2013 - New investor Millennium Technology Value Partners led the round. Comments

Wishpond Powers Social Media for Walmart Carrier Classic

wishpond Nov 8, 2012 - Walmart's Carrier Classic is a new Veteran's Day tradition. The college basketball tournament, played out on an aircraft carrier, garnered more than 10 million viewers on ESPN last year, thanks in part to heavy use of traditional media to advertise... Comments

Financial Traders Turn to Social Network

Jonathan Adest at Tradeo Oct 24, 2012 - New social networking site will allow FX traders to connect to their peers – and to trade Comments

One Share = $4.20, According to Eventbrite

social-commerce-2012-graphic Oct 23, 2012 - Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell you to the penny. Comments

Google, Adobe Update Analytics Offerings

Mar 20, 2012 - Google enhances social reporting tools; Adobe emphasizes cross-visit reporting capabilities. Comments

Black Friday E-Commerce by the Numbers

Nov 28, 2011 - Mobile contributed to a big year-over-year increase in consumer spending activity. Comments

Webtrends Acquires Real-Time Analytics Firm

reinvigorate-webtrends Aug 8, 2011 - Technology tracks page views, shares, site referrers in real-time. Comments

Social Media Marketing: Build Your Chops

Apr 13, 2011 - How do you stay current in social media and develop the skills you know you need and keep them up-to-date? Comments

Nobody Gets Social Media...Yet

Apr 8, 2011 - The desire to define social media in settled absolutes is taking us in some directions that aren't allowing us to make the best decisions. Comments

Radian6 Teams Up With Klout for Social Analytics

opencalais-radian6 Apr 7, 2011 - New tool also offers marketers options to extract and integrate demographic and other data. Comments

Adobe Makes Big Push Into Social Analytics

Mar 10, 2011 - Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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